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26 2014 Feb

HPA Tech Retreat: Panel Ponders New Era of Post Production

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities.

Rather than thinking of post-production as a serial process, the panelists agreed, where one step follows the next, it is time to start thinking of production as a parallel process, where many things can happen at once.

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26 2014 Feb

TIP SHEET: 2014 HPA Tech Retreat

The HPA Tech Retreat, in its 20th year of inquiry and illumination, offers lively conference sessions, networking events and technology demonstrations to engaged participants and panelists that hail from a pool of the top technical, creative, business and hands-on experts. Today marks day two of the 5-day retreat, and is located at the Hyatt Regency Indian Wells in Indian Wells, California (Palm Springs area).

Highlighting today’s agenda is the HPA Supersession: The New Normal is Anything But, focusing on the impact of new distribution platforms in production and post, and includes a keynote from Michael Frey, Sony DADC New Media Solutions: What’s Happening to Distribution/Consumers? – Satisfying the Digital Addiction: Quenching Consumer’s Thirst for Creative Content. Today also opens the first full day of the Demo Room, featuring many new product premiers.

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26 2014 Feb

HPA Tech Retreat 2014 – Day 5

The HPA Tech Retreat is an annual gathering where film and TV industry folks discuss all manner of technical and business issues. It’s the sort of conference where the chap next to you is cutting shows on his MacBook Air; today he was alternating between Avid and FCP.

On this last day, HDR and color coding and reproduction get examined; we get updates from SMPTE and NABA, and John Watkinson returns to give static resolution another good thrashing. Plus, Mark Schubin’s post-retreat treat! As always, I’m taking notes and the occasional photo during the sessions, and posting them. It’s a poor substitute for being there yourself, but it’s better than nothing…

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25 2014 Feb

Another Post Retreat Treat

A look into what our Tech Retreat Program Maestro, Mark Schubin does for the other 51 weeks:

24 2014 Feb

The Entertainment Union Coalition Launches Movement to Counter Runaway Production

On Saturday, over 1,500 members of IATSE plus other California-based unions and guilds, including the local branch of the Teamsters, gathered at a Burbank rally with California state elected officials to support legislation to keep more film and television productions both shooting and posting in California. With the longtime tax incentives offered by Canada, but also more recently by other states including New York, Georgia and Louisiana, many productions have fled Southern California, leading to widespread job loss and familial disintegration.

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21 2014 Feb

Randi Altman’s postPerspective Update

Click Here to read article

21 2014 Feb

Colorfront Cloud Services Adds EDL Conform, VFX Pull to 4K Post

On-set dailies and transcoding developer Colorfront has announced it will add EDL conform and automatic visual effects pull features to the dailies transcoding and format rendering already available through its Colorfront Cloud Service, a flexible public and private cloud service that streamlines intensive post workflows for facilities separated geographically. Colorfront CTO Bill Feightner (above) will also speak with other panelists on the topic of distributed post tomorrow, February 20, at the HPA Tech Retreat in Indian Wells, CA, near Palm Springs.

21 2014 Feb

HPA Tech Retreat 2014 – Day 4

The HPA Tech Retreat is an annual gathering where film and TV industry folks discuss all manner of technical and business issues. I’m taking notes during the sessions and posting them; it’s a very limited transcription of what’s going on, but it should at least give you the flavor of the discussions. This fourth day covered replacing SDI with Ethernet, “better pixels”, virtual post, “too much geek speak”, and more.

I indicate speakers where I can. Any comments of my own are in [square brackets].

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21 2014 Feb

HPA Tech Retreat 2014 – Day 3

The HPA Tech Retreat is an annual gathering where film and TV industry folks discuss all manner of technical and business issues. It’s the sort of conference where the chap next to you spends his time editing a six-camera show in FCP 7 on his MacBook Air. I’m taking notes during the sessions and posting them; it’s a very limited transcription of what’s going on, but it should at least give you an idea of the breadth and depth of the topics. Wednesday was day three of the five-day event; I’ve also written up days one and two, and two more days are yet to come.

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21 2014 Feb

HPA Tech Retreat 2014 – Day 2 – HPA Supersession

The HPA Tech Retreat is an annual gathering where film and TV industry folks discuss all manner of technical and business issues. The first full day is a “supersession”; this year the topic is:

THE NEW NORMAL IS ANYTHING BUT –
HOW DIGITAL TECHNOLOGY FROM CREATION TO CONSUMPTION IMPACTS EVERYTHING

[As always, my stream-of-consciousness notes capture the framework of the discussion, but not the details or the richness; you really have to attend a Tech Retreat to get the full impact. With that caveat in mind, let's proceed…]

HPA’s Jerry Pierce: the supersession always addresses current topics. This year: The New Normal. Binge viewing! Bad movies shot on iPhones! Hence our three acts, plus an encore.

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