Stay in Touch via Social Networks

Home → News & Press
13 2015 Feb

HPA Tech Retreat: Emerging Standards Enable Interoperability

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry…

Read full article here

13 2015 Feb

HPA Tech Retreat: Understanding the New Digital Acquisition

On the third and last full day of the HPA Tech Retreat in Indian Wells, California, a panel of imaging experts drilled down into some of the more esoteric topics related to 4K and digital acquisition. Among the topics addressed were sensor-lens options for 4K acquisition; solar activity and lit/stuck/dead pixels; design challenges of long-range zoom lenses for 4K S35 digital cameras; video/D-Cinema camera/sensor noise; the role of nonlinear coding of the TV image; and 4K, HDR and imagers…

Read full article here

 

13 2015 Feb

HPA 2015: ATSC 3.0 Prototypes Expected in 2016

DEBORAH D. MCADAMS /
02.12.2015 02:55 PM

HPA 2015: ATSC 3.0 Prototypes Expected in 2016
It’s up to us, Aitken says
INDIAN WELLS, CALIF.—Prototype ATSC 3.0 receivers may appear as early as next year, according to Skip Pizzi of the National Association of Broadcasters. Pizzi was among the executives on the annual broadcast panel at Hollywood Post Alliance Tech Retreat this week

Read full article here

13 2015 Feb

HPA 2015: OTT, HDR, 4K and Last Rites for 4:3

DEBORAH D. MCADAMS /
02.12.2015 04:05 PM

HPA 2015: OTT, HDR, 4K and Last Rites for 4:3
And other acronym-related news

INDIAN WELLS, CALIF.—The usual suspects and then some fielded questions about where the industry is going during the annual broadcast panel at the Hollywood Post Alliance Tech retreat this week. The discussion ranged from ATSC 3.0, HDR, 4K, OTT and when protecting for 4:3 will go away.

“Now that there’s nearly 90 percent penetration of HD sets, when can we drop shoot-and-protect?” Mark Schubin asked the group…

Read full article here

 

13 2015 Feb

Ultra HD: Live From the 2015 HPA Tech Retreat

Ultra HD: Live From the 2015 HPA Tech Retreat

Published on Thursday, 12 February 2015 15:12 / Pete Putman
Read full article here

13 2015 Feb

HPA Tech Retreat 2015 – Day 3

HPA Tech Retreat 2015 – Day 3

Acquisition, creative intent, the cloud, not your mama’s post, and more

By Adam Wilt | February 12, 2015

At the Tech retreat today: technical aspects of 4K capture, grading colorspaces, ACES 1.0, and… wait for it… drones for dummies!…

Read full article here

 

12 2015 Feb

ETCentric articles

Breaking HPA Tech Retreat news can be found here: http://www.etcentric.org/

12 2015 Feb

HPA Tech Retreat 2015 – Day 2

HPA Tech Retreat 2015 – Day 2

Year in Review; Washington Update; UHD; CES; Broadcasters, and more

By Adam Wilt | February 11, 2015

Read article here

 

12 2015 Feb

HPA 2015: Consumer Electronics Update

DEBORAH D. MCADAMS /
02.11.2015 12:55 PM

HPA 2015: Consumer Electronics Update
Jeff Joseph brings the numbers
INDIAN WELLS, CALIF.—Sometimes irony just has its way, as it did with Jeff Joseph Tuesday at the Hollywood Post Alliance Tech Retreat. Joseph is senior vice president of the Consumer Electronics Association. His consumer electronic laptop crashed just as he was about to start his presentation.
One reboot later, Joseph gamely speed-talked his way through the CEA’s latest numbers, starting with the 2014 ownership study. At the top of the list—TVs, which have 97 percent household penetration. DVD players were next, with 81 percent; digital cameras and laptops, each at 66 percent; and smartphones rounding out the top five at 64 percent…

- Read full article here

12 2015 Feb

HPA 2015: Theaters Dabble in Lasers

Deborah D. McAdams /
02.11.2015 02:01 PM

HPA 2015: Theaters Dabble in Lasers

Movie houses look at the next projection technology
INDIAN WELLS, CALIF.—There’s a reason buying a small popcorn and a soda in a movie theater breaks the bank.

“When it comes to technology, our members just spent $2 billion going digital,” said John Fithian of the National Association of Theater Owners. “We thought we’d be done, but now we’re looking at high-dynamic range, laser-illuminated projection and immersive sound…. We almost went broke doing digital cinema.”

- Read full article here