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13 2015 Feb

Ultra HD: Live From the 2015 HPA Tech Retreat

Ultra HD: Live From the 2015 HPA Tech Retreat

Published on Thursday, 12 February 2015 15:12 / Pete Putman
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13 2015 Feb

HPA Tech Retreat 2015 – Day 3

HPA Tech Retreat 2015 – Day 3

Acquisition, creative intent, the cloud, not your mama’s post, and more

By Adam Wilt | February 12, 2015

At the Tech retreat today: technical aspects of 4K capture, grading colorspaces, ACES 1.0, and… wait for it… drones for dummies!…

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12 2015 Feb

ETCentric articles

Breaking HPA Tech Retreat news can be found here: http://www.etcentric.org/

12 2015 Feb

HPA Tech Retreat 2015 – Day 2

HPA Tech Retreat 2015 – Day 2

Year in Review; Washington Update; UHD; CES; Broadcasters, and more

By Adam Wilt | February 11, 2015

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12 2015 Feb

HPA 2015: Consumer Electronics Update

DEBORAH D. MCADAMS /
02.11.2015 12:55 PM

HPA 2015: Consumer Electronics Update
Jeff Joseph brings the numbers
INDIAN WELLS, CALIF.—Sometimes irony just has its way, as it did with Jeff Joseph Tuesday at the Hollywood Post Alliance Tech Retreat. Joseph is senior vice president of the Consumer Electronics Association. His consumer electronic laptop crashed just as he was about to start his presentation.
One reboot later, Joseph gamely speed-talked his way through the CEA’s latest numbers, starting with the 2014 ownership study. At the top of the list—TVs, which have 97 percent household penetration. DVD players were next, with 81 percent; digital cameras and laptops, each at 66 percent; and smartphones rounding out the top five at 64 percent…

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12 2015 Feb

HPA 2015: Theaters Dabble in Lasers

Deborah D. McAdams /
02.11.2015 02:01 PM

HPA 2015: Theaters Dabble in Lasers

Movie houses look at the next projection technology
INDIAN WELLS, CALIF.—There’s a reason buying a small popcorn and a soda in a movie theater breaks the bank.

“When it comes to technology, our members just spent $2 billion going digital,” said John Fithian of the National Association of Theater Owners. “We thought we’d be done, but now we’re looking at high-dynamic range, laser-illuminated projection and immersive sound…. We almost went broke doing digital cinema.”

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12 2015 Feb

HPA Tech Retreat: Jim Burger Delivers a Washington Update

On the second day of the HPA Tech Retreat, Jim Burger, a partner at Thompson Coburn LLP in Washington, DC and copyright lawyer, gave his annual Washington Update. “Washington, as always, is a city under construction,” he said. “There’s a lot going on.” Burger discussed the potential impact of the Aereo decision on cloud storage, the latest regarding lawsuits against Dish Network, the FAA’s examination of drones, a very busy FCC and what’s next for net neutrality, and an update on the spectrum auctions…

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12 2015 Feb

HPA Tech Retreat: Broadcasters Consider UHD, IT and More

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitkin.

The panel’s first question came from HPA Tech Retreat program organizer Mark Schubin: When will broadcasters stop shooting and protecting for standard definition’s 4×3 display?…

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12 2015 Feb

HPA Tech Retreat: A Look into Next Generation Cinema Tech

What Next Generation Cinema technologies and techniques mean for filmmakers was the focus of the six mini-panels that made up a single session at the HPA Tech Retreat in Indian Wells on Wednesday. Topics addressed included Extended Color Gamut; Pairing the Mathematics of Motion and Frame Rate with Artistic Vision; Laser Projection and Higher Dynamic Range; Next-Generation Cinema Technology Test Material; Beyond the Screen; and Suspending Disbelief: When and How to Use New Tools and Techniques…

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11 2015 Feb

HPA Tech Retreat 2015 – Day 1

HPA Tech Retreat 2015 – Day 1

Supersession: Shift Happens – Not Your Father’s Post – What’s going on here?

By Adam Wilt | February 10, 2015

Leon Silverman, Michael Cioni, and Mark Schubin start off the discussion of how post is – yet again – evolving…