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12 2015 Feb

HPA Tech Retreat: Jim Burger Delivers a Washington Update

On the second day of the HPA Tech Retreat, Jim Burger, a partner at Thompson Coburn LLP in Washington, DC and copyright lawyer, gave his annual Washington Update. “Washington, as always, is a city under construction,” he said. “There’s a lot going on.” Burger discussed the potential impact of the Aereo decision on cloud storage, the latest regarding lawsuits against Dish Network, the FAA’s examination of drones, a very busy FCC and what’s next for net neutrality, and an update on the spectrum auctions…

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12 2015 Feb

HPA Tech Retreat: Broadcasters Consider UHD, IT and More

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitkin.

The panel’s first question came from HPA Tech Retreat program organizer Mark Schubin: When will broadcasters stop shooting and protecting for standard definition’s 4×3 display?…

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12 2015 Feb

HPA Tech Retreat: A Look into Next Generation Cinema Tech

What Next Generation Cinema technologies and techniques mean for filmmakers was the focus of the six mini-panels that made up a single session at the HPA Tech Retreat in Indian Wells on Wednesday. Topics addressed included Extended Color Gamut; Pairing the Mathematics of Motion and Frame Rate with Artistic Vision; Laser Projection and Higher Dynamic Range; Next-Generation Cinema Technology Test Material; Beyond the Screen; and Suspending Disbelief: When and How to Use New Tools and Techniques…

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11 2015 Feb

HPA Tech Retreat 2015 – Day 1

HPA Tech Retreat 2015 – Day 1

Supersession: Shift Happens – Not Your Father’s Post – What’s going on here?

By Adam Wilt | February 10, 2015

Leon Silverman, Michael Cioni, and Mark Schubin start off the discussion of how post is – yet again – evolving…

11 2015 Feb

HPA Tech Retreat: Production, Distribution in Streaming Era

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix…

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11 2015 Feb

HPA Tech Retreat: Cybersecurity in Today’s Media Industry

During an HPA Tech Retreat panel yesterday on “Cyber and Content Security: Time for a Strategy Change,” moderated by NSS Labs Sales Director Kari Grubin, panelists asked the important questions: Who are the perpetrators? How easy is it to gain access? How can we understand the risks to our specific companies? And how can we architect against risks? Grubin was joined by Frank Artes of NSS Labs, Theresa Miller of Lionsgate, Bryan Ellenburg of the CDSA, and Ted Harrington of Independent Security Evaluators…

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11 2015 Feb

HPA Tech Retreat: Execs Look at Innovating the Big Screen

The annual HPA Tech Retreat, presented by the Hollywood Post Alliance, kicked off in Indian Wells on Tuesday. The February 9-13 event will feature more than 45 sessions, 75 roundtables, 100 speakers and 30 new product demos. “The Big Screen” was the week’s first panel. It focused on projection tech, and the promise of HDR, with a look at the potential of Dolby Vision. Panelists included NATO’s John Fithian, Todd Hoddick of Barco, David Keighley of IMAX, and Curt Behlmer of Dolby…

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11 2015 Feb

HPA 2015: Live vs. Post

02.11.2015 11:19 AM

HPA 2015: Live vs. Post
Viva la difference
INDIAN WELLS, CALIF.Live means not being able to say, ‘I’m sorry.’” This was Mark Schubin’s summation of a presentation at the Hollywood Post Alliance Tech Retreat this week that highlighted the popularity of live media and the challenges of producing it versus material that goes into post.“Nearly everything has post… every movie, every TV show, every commercial, every download…” is post produced, he said. “Except for everything else.”Everything else, he said, is live…

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11 2015 Feb

Hollywood Post Alliance Becomes The Hollywood Professional Alliance

Hollywood Post Alliance Becomes
The Hollywood Professional Alliance

Move underlines role as the leading trade organization for industry professionals across the content production, finishing, distribution through archive lifecycle


Indian Wells, CA (PRWEB) February 11, 2015

The Hollywood Post Alliance (HPA®), the trade association serving the professional community of businesses and individuals providing expertise, support, tools and infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content, announced today that the organization has become The Hollywood Professional Alliance. The announcement was made during the association’s 21st Annual HPA Technology Retreat currently underway in Indian Wells, California. HPA will continue to serve as the organization’s acronym.

The Hollywood Post Alliance, whose traditional focus on the needs of the post production service industry, has helped to lead the conversation on the impact of the changing face of content creation and media. Over the course of the past two decades, the post production industry has been at the center of the most dynamic, technical and creative changes impacting the entertainment industry. These advances include camera technologies, visual effects, 3D, editing platforms, content security, creative collaboration technologies, display, content delivery and archive. The Board of Directors of the HPA undertook renaming the organization to reflect this dynamic environment. The Board believes that the new name will serve its current membership and welcome an ever-widening constituency.

Leon Silverman, President of the HPA, said of the transition, “The mission of the HPA will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working. We believe that Professional is more inclusive and more accurately encompasses the creative talent, content holders, global infrastructure of services, as well as new and emerging platforms and processes that stretch from idea to display. The time has come to acknowledge the evolution of ‘post,’ and to focus on the professional community creating and executing the vision from a broad base of expertise.”

The HPA is in the midst of a consolidation with the Society of Motion Picture and Television Engineers® (SMPTE®), which is expected to be finalized in March of this year. Under the terms of that merger, the HPA will remain an independent organization, while fully collaborating on the many issues and interests they share.

Barbara Lange, Executive Director of SMPTE, noted, “We are enthusiastic about the new name and brand for HPA. There is great symmetry between HPA and SMPTE members who share technical expertise, creative vision, and the companies who make the content and the process possible. While there is some commonality in our memberships, each organization brings new audiences and voices to the conversation. We look forward to continuing our close relationships with the HPA and its members as our organizations continue to push forward into the future.”

The major annual HPA events, The HPA Tech Retreat and The HPA Awards, are set to continue as Hollywood Professional Alliance events. New branding for the HPA will be unveiled in April 2015. President Silverman and the current Board of the HPA will remain in place.

Silverman concluded, “This change is more about the interdependence of many professional disciplines rather than us defocusing on post production. In fact, there is more post production today than at any time in the past. It’s simply that post has moved upstream of traditional ‘finishing’ workflows directly into production and is increasingly involved in optimizing content over a new and exciting array of distribution channels and platforms. We feel that the new ‘HPA’ can help broaden the dialogue and provide support for industry professionals working and serving across a much broader collaborative media ecosystem.”


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29 2015 Jan

2015 HPA Tech Retreat® Unveils Expanded Session Schedule

Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, or
Mimi Rossi,


2015 HPA Tech Retreat® Unveils Expanded Session Schedule
Power-Packed Lineup at Preeminent Technology Event
Focuses Beyond the Horizon

Indian Wells, CA (January 28, 2015) – The Hollywood Post Alliance® (HPA) has announced the final schedule for the 2015 HPA Tech Retreat®, February 9th to 13th, 2015 in Indian Wells, CA.  The Tech Retreat is a relaxed yet focused gathering where engineering, technology and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today.  The event offers four solidly scheduled days of sessions, demonstrations and events, and delivers a forward looking perspective on an industry continuing its dynamic and rapid transformation of how content is created, finished, distributed and arrived.

For 20 years, the Tech Retreat has proven to be a bellwether event where groundbreaking ideas are born and industry-changing technologies unveiled. From drones and UHD, the cloud and cyber security, to maintaining creative intent while exploring the next iteration of broadcast standards – if it’s being thought about, it will be discussed, debated, and perhaps even refuted at the Tech Retreat. More than 45 sessions, 75 early morning thought provoking breakfast roundtables and over 100 speakers make up the conference program. In addition, 30 new technologies are slated to debut in the event’s curated Demo Room, and the schedule is crafted to offer time for exploration and interaction.

Leon Silverman, President of the HPA, noted, “As we enter our 21st year, the Tech Retreat continues to be one of those events you can’t afford to miss. The mix of topics, technology and top industry minds makes this event a yearly check-in with industry gurus and deep thinkers that seem to gather at the HPA every year in the desert. Making the pilgrimage to the HPA Tech Retreat seems to provide so many of us with a check on the pulse of the entire industry.”

Speakers and Sessions

For the complete 2015 HPA Tech Retreat schedule and speakers’ bios, click HERE. There are over 45 sessions presented during the course of the Retreat (Please note the final schedule is subject to change.)

Highlights of the 2015 HPA Tech Retreat include:

  • The HPA Supersession – A full day of sessions focused on a shifting industry. Just when we thought we had mastered the transition to the “digital age,” we’re seeing new and fundamental shifts.
  • Keynote – Not Your Father’s Post
  • Cyber and Content Security: Time for a Strategy Change
  • Sensory Stimulation
  • Next Generation of Cinema: New Technologies and Techniques: What they Mean for Filmmakers
  • Understanding the New Acquisition
  • From Snowflakes to Standards: Maintaining Creative Intent in Evolutionary Times
  • Drones for Dummies
  • The Annual Broadcasters Update
  • Personalized and Immersive Sound
  • DDP and IMF
  • The Cloud Demystified
  • Utilizing Fingerprinting Technology for Shot Matching
  • Enhancing the Creative Palette
  • Automatic Content Recognition

Among nearly 100 All Star speakers, the Lineup Includes:

  • Wendy Aylsworth, Warner Bros.
  • Bill Bennett, ASC
  • Stephen Beres, HBO
  • Sara-Duran Singer, Netflix
  • John Fithian, National Association of Theater Owners
  • Barbara Lange, SMPTE
  • Carolina Lavatelli, Internet of Trust
  • Pete Ludé, Real D
  • Theresa Miller, Lionsgate
  • Loren Nielsen, Entertainment Technology Consultants
  • Daryn Okada, ASC
  • Vikram Phatak, NSS Labs
  • Bob Seidel, CBS
  • Skip Pizzi, NAB
  • Andy Shenkler, Sony DADC New Media Solutions
  • Leon Silverman, HPA
  • Masayuki Sugawara, NHK
  • Larry Thorpe, Canon
  • Mario Vecchi, PBS
  • Erik Weaver, Entertainment Technology Center at USC

Silverman commented, “It’s our 21st year, and the lineup is more inspiring and informative than ever. We don’t go to the Tech Retreat with the answers, we go with the questions, and that’s by design. And you always leave feeling as though you’ve been engaged and informed, even though you may leave with different questions! It’s not a sales event, it not a typical conference, it’s not a trade show, and it’s not a scholarly event. But, it’s personal and thought provoking, and all of the most interesting people are there; especially the ones you have never met. There’s simply nothing else like it.”

Throughout the Tech Retreat, new technologies are explored and demonstrated in sessions and in the Demo Room. This year, dozens of new technologies will appear, in keeping with the event’s history of unveiling important technological advancements – advanced cameras, holographic imagery, 3D, to name a few. Another first this year, Christie’s new laser projection solution will be utilized during the Tech Retreat Sessions.

Registration for the HPA Tech Retreat is strongly recommended. The Tech Retreat is a limited attendance event and seating is approaching capacity and expected to sell out. It is still possible to register, but pre-conference registration closes Monday, February 2, 2014, after which time only onsite registrations will be accepted, and those registrations are space-permitting. Full-conference as well as one-day registrations are available. Registration includes conference sessions, breakfast roundtables, lunch, demo room, and social events.

For more information on the event and sponsorship opportunities,, call 213.614.0860 or email Eileen Kramer at For press registration, please contact ignite strategic communications,, 818.980.3473.

Sponsors of the HPA Tech Retreat include Aspera, Avid, Black Magic Design, Christie Digital,Dolby, Fuji, Oracle, Quantum, Sohonet, Sony, Spectra Logic.


About the HPA Tech Retreat ®
The HPA Tech Retreat® is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The 2015 HPA Tech Retreat will take place February 9 to 13, in Indian Wells, California.

About the Hollywood Post Alliance®
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at

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