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19 2014 Feb

Colorfront Showcases Landmark Cloud Innovations

BUDAPEST, Hungary, Feb. 18, 2014 /PRNewswire-iReach/ Colorfront (, the Academy and Emmy Award-winning developer of high-performance, on-set dailies and transcoding systems for motion pictures, high-end episodic television and commercials, is showcasing the latest advances of its ground-breaking Colorfront Cloud Services at HPA’s Tech Retreat, Palm Springs, and at NAB 2014, Las Vegas.
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19 2014 Feb

HPA Tech Retreat Gets Underway This Week in Palm Springs

The Hollywood Post Alliance’s Tech Retreat began its first full day of programming Tuesday morning, marking the 20th consecutive year of the event. Held at the Hyatt Regency in Indian Wells, CA, the event is a combination tech symposium and trade show, which brings together professionals working in various aspects of motion picture and television post-production to discuss emerging trends and technologies. Tuesday’s program featured a daylong session: “The New Normal is Anything But — How Digital Technology from Creation to Consumption Impacts Everything.”

Speaking to a full hall in the Regency conference center’s main ballroom, HPA President Leon Silverman opened the program with a presentation outlining the evolution of post-production over the last thirty years, beginning with the introduction of the first non-linear editing system in 1984. Silverman’s remarks highlighted both the challenges and opportunities that face the industry as a result of the transition to completely digital methods of content creation and distribution.

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11 2014 Feb

Tech Retreat Looks at Video’s ‘New Normal’

Annual HPA gathering to focus on IP, color and digital cinema
If one attempted to join today’s best ideas and breakthroughs with some of the best minds in the industry—and throw in several dozen exhibitors for good measure—a logical result would be the 2014 HPA Tech Retreat. Celebrating its 20th anniversary, Hollywood Post Alliance’s annual sojourn for television and film’s movers and shakers will return to the Hyatt Regency Indian Wells here Feb. 17–21. – See more here.

6 2014 Jan

HPA Tech Retreat Celebrates 20 years of Inquiry and Illumination

Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications or


 HPA Tech Retreat Celebrates 20 years of Inquiry and Illumination
Industry Thought Leaders and Technology Mavens Head Back to Palm Springs for Thoughtful Exploration of an Industry in Transition

January 6, 2014 (Los Angeles, CA)   For the past twenty years, the Hollywood Post Alliance® (HPA) Tech Retreat® has gathered a veritable who’s who in engineering, technology, creativity, and strategic business together for a structured yet informal meeting of the minds; where top industry leaders engaged in all aspects of production, distribution, post production, film, television, web and related endeavors, gather in an environment conducive to the exchange of knowledge and information. This year’s 20th Anniversary confab promises all of that and more from February 17-21, 2014 at the Hyatt Regency in Indian Wells near Palm Springs, CA.

The Tech Retreat offers attendees the chance to explore the opportunities and the complexities facing an industry in transition, and to investigate new solutions and technologies that impact its many constituents.

The HPA Tech Retreat offers lively conference sessions, networking events and technology demonstrations to an engaged audience of participants and panelists that hail from a pool of the top technical, creative, business and hands-on experts. Topics will take the Tech Retreat audience from the nitty gritty to the very precipice.

For a full schedule, visit  On Monday, February 17th, the event opens for early registration and a pre-Retreat course titled Physics, Psychophysics, and Vision for Advanced Motion Imaging from Charles Poynton and John Watkinson. Tuesday launches the HPA Tech Retreat, with the HPA Supersession: The New Normal is Anything But, focusing on the impact of new distribution platforms in production and post. Wednesday through Friday mornings feature breakfast roundtables where any industry relevant topic goes. The HPA Demo Room opens on Tuesday with demos and cocktails and is a hotbed of new products and technologies that feature curated and expert-demos which illustrate the latest developments. Wednesday focuses on the consumer experience and impact, and Thursday production and post. The Tech Retreat concludes Friday morning, with highlights and an emphasis on engineering. The entire event features many opportunities for one-on-one discussion with industry innovators, technology experts, business executives and other top professionals.

Mark Schubin, Multiple-Emmy-award-winning SMPTE Fellow has been working in television since 1967, writing about it since 1972, and chairing the HPA Tech Retreat program since 1997, commented on the engaging presentations set for next month. “We are dealing with fundamental changes in the very nature of our industry, from changing methodologies – broadcast, cable, DVD, DVR, for example- to the previously unthinkable, such as giving fans in a stadium access to their own instant replays, letting social media shape programming, and all of those things that lay beyond. This is a challenging but expansive time. For example, at the Tech Retreat, we’ll feature a presentation that may appear to be purely tech-focused and narrow (i.e., new display connections) but it will show how the consumer technology is powerfully driving the professional world. As always, we’ll be digging into important topics that are thought provoking, but are also important in terms of our businesses and careers, including two of the most critical issues in our industry: the change from video-specific technology to commodity information technology, and the question of what comes next on the screen, and what delivers the biggest bang for the buck?” Schubin notes, “Maybe it’s something a lot simpler than “4K.”  He concludes, “And, we’re spending a day with a provocative dive into one of the most important topics there is – color.”

Leon Silverman President of the HPA noted, “This year is a significant milestone for the HPA Tech Retreat as we look back over the incredible effect that technology has had on our industry over the past 20 years. As the world of film and television became increasingly impacted by computer and digital technologies, the HPA Tech Retreat served as an important common ground for our industry to experience and drive transformative change together. Now more than ever, the Tech Retreat serves as an important bridge between so many of the rapidly changing aspects of our industry. As I do every year, I look forward to spending time with the most interesting people I know, and ones I hope to know, at the HPA Tech Retreat.”

Early bird registration pricing will end on January 10 and the Tech Retreat demo room still has a few remaining spaces left. For full information and registration visit or call the HPA office at (213) 614-0860 or email Eileen Kramer –

About the HPA Tech Retreat®
The HPA Tech Retreat® is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post-production, film, television, video, broadcast, and related technology areas, for the exchange of information.

The HPA Tech Retreat® will be presented with generous support from Foundation Members: Avid, Company 3, Deluxe, Dolby, EFILM, Encore; Gold Sponsor: Rohde & Schwarz and Brand Sponsor: Cloud Sigma.

About the Hollywood Post Alliance®
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.


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30 2013 Dec

L.A. Mayor Eric Garcetti Taps Tom Sherak for Top Film Post

Los Angeles Mayor Eric Garcetti has appointed former AMPAS president and studio executive Tom Sherak as senior advisor and director of the Mayor’s Entertainment Industry and Production Office. Sherak will lead the Mayor’s efforts to support the entertainment industry and increase local production. He will earn $1 per year.

Read more at Below the Line

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23 2013 Dec

In fond memory of Fred Rheinstein

With sadness, the Hollywood Post Alliance has learned of the passing of Fred Rheinstein, one of its founding members, an HPA Lifetime Achievement Award winner and truly one of the pioneers of the Post Production industry. Fred nearly always sported a perfectly self-tied bow tie which distinguished him in a way so very few could have pulled off and not be thought pretentious. While he was a man from a different time and era, he so fit into and defined the future of our industry by invariably helping to introduce new editorial, graphics, visual effects and sound post production techniques that became standard in the post production industry. Through Lirol, Offline Inc, The Post Group and the Production Group, Fred recruited, trained and mentored many who would go on to become some of the “who’s who” of Post Production. His commitment to industry common ground and common purpose led him to leadership roles in many organizations including ITS (the predecessor organization to HPA) and he played a key role in founding the Hollywood Post Alliance. His jovial mannerism and collegiality were the outward manifestations of a determined, smart, take-no-prisoners approach to getting tasks done, building his business or giving of his time so freely to others. Fred epitomized the entrepreneurial spirit that defined the post production industry in the 70′s, 80′s and 90′s as we made the transition from film to video to a digital world that Fred and others helped to create. His contributions will long be celebrated and remembered as will his passionate devotion to his family and also to his industry family who will miss him deeply.

Leon Silverman, President, Hollywood Post Alliance

A Requiem Eucharist in celebration of the life of Frederic Rheinstein will be held at All Saints Episcopal Church Beverly Hills on January 25, 2014, at 11:00 a.m. In lieu of flowers, donations in his memory may be made to L.A. Opera 90012 or the Episcopal School of Los Angeles.

See more here.

13 2013 Dec

The Top 7 Technology Trends That Will Dominate 2014

Strap yourself in, it’s going to be a wild ride. In considering the changes we’ve seen in technology over the past year, I’m bracing myself for unprecedented growth when it comes to anytime, anywhere, on-demand information and entertainment.

Read more at the Content Loop Here.

3 2013 Dec

UK Independent Broadcasting Authority’s Technical Reviews

Mark Schubin:

I got a wonderful tip from the current issue of the European Broadcasting Union’s Tech-i magazine: ALL of the old UK Independent Broadcasting Authority’s Technical Reviews have been scanned by Gordon Drury and made available on the NTL Pension Association website: A few (DMAC, DICE, teletext) are dated and will be of interest most to history buffs, but others (Technical Reference, Vade Mecum) are still chock full of useful info.

27 2013 Nov

TV Is Dying, And Here Are The Stats That Prove It

The TV business is having its worst year ever.

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.

Media stock analysts Craig Moffett and Michael Nathanson recently noted, “The pay-TV industry has reported its worst 12-month stretch ever.” All the major TV providers lost a collective 113,000 subscribers in Q3 2013. That doesn’t sound like a huge deal — but it includes internet subscribers, too.

Broadband internet was supposed to benefit from the end of cable TV, but it hasn’t.

In all, about 5 million people ended their cable and broadband subs between the beginning of 2010 and the end of this year.

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8 2013 Nov

2013 Hollywood Post Alliance Award Winners Announced

See Photos from the 2013 Awards Show

Gala Event Spotlights Leaders and Innovators in Post Production

 November 7, 2013 (Los Angeles, CA)  The 2013 HPA Awards® took place tonight, celebrating talent and innovation in 12 categories as well as in three special honors. The HPA Awards recognize individuals and companies for outstanding contributions made in helping to create features, television programs, spots, and entertainment enjoyed around the world. Presented by the Hollywood Post Alliance® – the professional organization for the post production community – the 8th Annual HPA Awards took place at the Skirball Cultural Center in Los Angeles, in front of a sold out audience of industry insiders and luminaries.

As announced earlier, Avid was honored with the prestigious Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production. Avid President and CEO Louis Hernandez, Jr. accepted the Award on behalf of the company. Other special awards were presented, which included honors for Engineering Excellence, and the HPA Judges Award for Creativity and Innovation in Post Production.


The winners of the 2013 HPA Awards are:

Outstanding Color Grading – Sponsored by Dolby Laboratories

Outstanding Color Grading – Feature Film

“Life of Pi”
David Cole // Technicolor


Outstanding Color Grading – Television

“Castle – Hunt”
Anthony Smith // Encore


Outstanding Color Grading – Commercial  

Under Armour “Brought To You By Under Armour”
Tom Poole // Company 3


Outstanding Editing – Feature Film

William Goldenberg, A.C.E.


Outstanding Editing – Television

“Breaking Bad – Dead Freight”
Skip Macdonald, A.C.E.


Outstanding Editing – Commercial

Nextel/Ferrari “Combustion”
Doobie White // Therapy Studios


Outstanding Sound – Feature Film

Erik Aadahl and Ethan Van der Ryn
John Reitz and Gregg Rudloff // Warner Bros. Sound


Outstanding Sound – Television

“Game of Thrones – The Climb”
Tim Kimmel, Paula Fairfield, Brad Katona, Jed Dodge, Onnalee Blank and Mathew Waters // Todd AO


Outstanding Sound – Commercial 

Honda “Hands”
Anthony Moore // Factory


Outstanding Visual Effects – Feature Film

“Pacific Rim”
Lindy DeQuattro, Eddie Pasquarello, Nigel Sumner, Derrick Carlin and Chris Lentz // Industrial Light & Magic


Outstanding Visual Effects – Television

“Game of Thrones – Valar Dohaeris”
Joe Bauer and Jabbar Raisani
Jörn Grosshans and Sven Martin // Pixomondo
Doug Campbell // Spin VFX

Outstanding Visual Effects – Commercial

Galaxy “Chauffeur”
Simon French, William Bartlett, Stephen Cullingford and Grant Walker // Framestore


A number of special awards, which had been announced earlier, were bestowed during the evening including:

Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production



HPA Engineering Excellence Award sponsored by NAB Show

  • DTS, Inc. – MDA
  • NVIDIA – NVIDIA GRID™ Visual Computing Appliance (VCA)
  • Sony Pictures Imageworks and The Foundry – FLIX
  • Telestream – 16 bit 4:4:4:4 Transcoding Technology


HPA Judges Award for Creativity and Innovation in Post Production:

Park Road Post Production: Next Generation Feature Film Workflow: Enabling HFR 48FPS Stereoscopic 3D On Set to On Screen


For further information about the Hollywood Post Alliance, contact: 213.614.0860, or visit


About the Hollywood Post Alliance®

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.


About the HPA® Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.


The HPA Awards were presented with generous support from Premier Sponsor: NAB Show; Foundation Members: Avid, Company 3, Deluxe, Dolby, EFILM, Encore; Bronze Sponsor: Sohonet and Brand Sponsors: NVIDIA,


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Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, or
Mimi Rossi,

Download PDF Here

See Photos from the 2013 Awards Show