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20 2017 Jun

Larry Chernoff To Receive 2017 HPA Lifetime Achievement Award

Respected post production innovator will be honored during HPA Awards

Los Angeles (June 19, 2017) – The Hollywood Professional Association (HPA) has announced that Larry Chernoff has been named 2017 recipient of the prized HPA Lifetime Achievement Award. Chernoff will receive the award during the HPA Awards gala on November 16, 2017, at the Skirball Cultural Center in Los Angeles, California. The HPA Lifetime Achievement Award is given to an individual who is recognized for service and commitment to the professional media content industry. The mission of the award is to give recognition to individuals who have, with great service, dedicated their careers to the betterment of the industry. The Lifetime Achievement Award is given at the discretion of the HPA Board and Awards Committee and it is not required to be bestowed every year.

As the recipient of the Los Angeles Entrepreneur of the Year Award in 1997, Chernoff is recognized as a talented entrepreneur, helping to found and lead several successful post production companies that, in turn, have launched hundreds of post-production careers. He has built companies and impacted the industry by fostering innovation and by nurturing talented young people to develop their craft, believing that they are the key to a company’s, and hence the industry’s, future. At the vanguard of inventive, creative and collaborative professionals who have led the post production industry, he is a tireless champion of the industry, a keen interpreter of its strengths and needs, and an architect of its future.

Chernoff grew up on the Upper West Side of Manhattan and attended New York’s School of Visual Arts. Between high school and college, at the age of 18, he landed a job as a “can carrier” at a commercial production house. Once there, he learned to sync dailies. When an editor called in sick, he was asked to fill in, thus beginning his editing career.

In 1974, Chernoff moved to Los Angeles and joined Filmcore, a recently formed commercial editing company. Within two years he became partner, going on to play a lead role in the founding of post houses Encore and R!OT. He served as President of 4MC, later Ascent Media Creative Services, overseeing operations in Los Angeles, New York and London.

Chernoff joined MTI Film as a board member in 2003 and was elevated to CEO in 2005. Under his stewardship, the company has become a leading independent provider of post-production finishing and restoration services. Its software division has been the source of products including DRS™ NOVA, an industry standard tool for digital restoration, and CORTEX, a family of solutions for dailies processing and workflow management.

In announcing the award, HPA President Seth Hallen said, “Larry is one of the most thoughtful and insightful leaders I have ever known. His sense of the industry, his understanding of its trends, and his ability to build successful facilities where creative people love to work make him incredibly worthy of this Lifetime Achievement Award. On a daily basis, I meet people who got their start under his tutelage. Larry has literally helped build the future of our industry through the talent he’s nurtured, the companies he’s built, and the innovations he’s created.  I extend my congratulations to a brilliant and inspiring leader.”

In acknowledging the honor, Chernoff said “I am, of course, honored to be recognized by my peers. I follow an illustrious list of previous honorees who, like me, have dedicated their professional lives to the advancement of post production and its standing in the industry.  I share this award with many people who have consistently partnered with me to create outstanding contributions to the work and industry we love.”

In addition to The Lifetime Achievement Award, other special awards, including Engineering Excellence, The Judges Award for Creativity and Innovation, and honors in twelve creative categories (editing, visual effects, sound and color grading) will be bestowed at the gala.

Tickets for the HPA Awards gala are available now. For further information, contact HPA.



About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association
Hollywood Professional Alliance (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at


Media Contacts

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chris purse |

kate eberle |

+1 818 980 3473


20 2017 Jun

Registration Now Open for The Reel Thing

The Reel Thing is a three-day symposium addressing current thinking and practical examples of advanced progress in the field of preservation, restoration and media conservation. The upcoming Los Angeles edition August 24-26 will explore challenges facing the evolving ecosystem of film and digital archiving. The event takes place at the Academy’s Linwood Dunn Theater in Hollywood. In addition to discussions with industry leaders, premiere screenings of several restored films will take place. Created and co-founded by Grover Crisp, executive vice president of asset management for Sony Pictures, and Michael Friend, director of digital archives and asset management at Sony Pictures, The Reel Thing supports the programs and services of the Association of Moving Image Archivists (AMIA). For more information, visit

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20 2017 Jun

What’s On at the HPA Tech Retreat UK

I am delighted to report that we are putting the finishing touches on our second annual Tech Retreat in the UK.  Based on the overwhelming support and positive response, the HPA decided to give it another go in 2017 for our second event.

The Tech Retreat is a way to get away from the hustle and bustle of your day job to learn and network with people who work in the creative technology side of the entertainment business.  In the true sense of the “retreat” word, you can relax and open your mind to new ways of content creation as you network with industry leading creative technologists.  What’s not to like?

By now, I hope you’ve already registered for the expanded event taking place 11-13 July at the Heythrop Park Resort in Oxfordshire, UK.  But if you haven’t done so, be sure to click through here to get in on this wonderful event.

So what’s on this year, you ask?

We start off on Tuesday, 11 July with TR-eXtra (or TR-X for short), a separately ticketed half-day deep dive seminar added on to the general Tech Retreat schedule.  TR-X is meant to focus on a single topic providing loads of details forwards and backwards.  This year’s topic is VR/AR/MR.   Chaired by Technicolor’s Nick Mitchell, we’ve put together an excellent program focusing on what creative technologists need to consider when developing a VR experience. From news to games to Coachella, this year’s TR-X is not to be missed.

The rest of the Tech Retreat runs Wednesday and Thursday. Richard Welsh, this year’s program chair, has put together a fantastic two-day session that will improve upon the excellent inaugural year’s event (hard to believe that he could pull that off!).  This year’s program includes the following topics:

  • Lots of explosions!
    • Versioning and how to deal with it
    • Supply chains and how to solve them with efficient workflows
    • Examples of predicting explosions in advance through an exploration of the BBC wildlife series, Plant Earth II
    • Exploding formats with a case study from Woody Harrelson’s latest project, Lost in London
    • The exploding archive – how best to archive all this digital content
    • Lots of connectivity
      • State of the industry
      • Remote collaboration on successful productions
      • Cellular solutions for production pipelines
      • A couple of cloud sessions (because it’s a must in our business!)
      • An afternoon of AI and ML and IMF – if you don’t know what that means, then you must attend to find out!

Add to this excellent program the Innovation Zone of 20+ companies showing off their latest innovations plus plenty of food and drink, it really is an event not to miss.

Register now!

I look forward to welcoming you to the second annual Tech Retreat UK!

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20 2017 Jun

Technicolor-PostWorks NY Provides a Colorful “Band Aid” Solution

Colorist Allie Ames performs grading for the virtually all-women production.

Technicolor PWNYNEW YORK—June 20, 2017— Released this month by IFC Films, Band Aid marks the directorial debut of Zoe Lister-Jones, best known for her acting roles on Life in Pieces and New Girl. The film has been earning rave reviews for its engaging story of a couple who turn to songwriting to work out their marital difficulties. It has also generated lots of buzz for Lister-Jones’s unique decision to employ women in all key production and post-production crew positions. That included Colorist Allie Ames from Technicolor PostWorks New York, who worked with the director and Cinematographer Hillary Spera through editorial conforming and final color grading.

Shot in Los Angeles, Band Aid captures both the city’s sun-drenched streets and dimly-lit clubs in a fresh natural manner. Spera, who primarily worked hand-held, says the visual style was heavily influenced by slice-of-life films of the ‘70s, citing the Woody Allen classic Husbands and Wives. “Films of that era have a tangibility; things feel very organic,” she explains. “We went for something similar where the action feels improvised, even though it’s scripted, and we’re just ‘there’ with the camera.”

“Zoe really wanted it to be hand-held, so the actors had space and a chance to roam,” she adds.  “We’re in their home and a part of their world.”

That naturalism was further refined during grading sessions at Technicolor PostWorks. “The film has a soft, filmic vibe,” says Ames. “It’s very Southern California: beautiful skin tones, golden light, slightly lifted blacks. It’s lush. Hillary did a beautiful job. The material looked wonderful coming out of the camera, so it was fun to play with.”

Spera says the grading sessions were very collaborative. She and Ames quickly developed a rapport and reacted similarly to the material. “Allie understood where we wanted to go from our initial talk,” Spera recalls. “We shot with two cameras and vintage lenses, so there was a lot to do in color to make it uniform. Mostly, we wanted to be subtle with color, and Allie got that, but at times we needed to go for more color or a stylized look, and she got that too. It’s hard to make the color feel organic with natural light, and Allie really achieved that beautifully”

As an example of the latter, Spera points to a montage of nightclub scenes where lighting was used to distinguish different performances. “There are a lot of color shifts, and we worked to make each one feel different,” she observes. “We went through that sequence with a fine-toothed comb because it really needed to say something narratively.”

Both Spera and Ames said that they found it inspiring to work on a project driven by women. “Zoe had the vision to hire an all-woman crew, but once we crewed up, it felt like any other project, except in its spirit of collaboration,” Spera says. “Everyone’s voice and ideas were considered and we worked together like a well-oiled machine. At every turn, it was the best it could be.”

“Camera, electrical, sound and editorial…they were all women,” adds Ames. “I’ve had the benefit of working with amazing women directors before, but this was unique and very exciting. It was a real girl power show.”

About Technicolor PostWorks New York

Technicolor PostWorks New York is the East Coast’s most comprehensive digital motion picture and post-production facility, employing an exceptional team of creative artists, engineers and project managers to serve our clients through the film and TV finishing process.

Technicolor PostWorks New York offers one complete source for every post requirement, including in-context digital dailies, film imaging and restoration, collaborative non-linear editorial and HD/UHD broadcast finishing, 4K digital cinema, global content lifecycle support, and comprehensive film and TV sound services on nine mix stages.

For more information, visit

20 2017 Jun

Foo Fighters Debut New Video for “Run” Directed by Dave Grohl and Produced by Therapy Content

Foo Fighters send themselves to a retirement home with the help of Therapy Content and Therapy Studios, but are by no means tired or retired.

In the Dave Grohl-directed music video for the new song “Run,” the band caked themselves with old-age makeup to play for a group of senior residents at the aforementioned retirement home. Medicated and put-upon, the residents duly watch Foo Fighters play, until one man, sick of the tedious life and ill treatment, rouses the residents to action by stage diving off the steeple onto oncoming orderlies. Chaos erupts as the seniors start to fight back the way angry teens would: they smash lights, smoke cigarettes, fight and bite and riot against the caretakers, before escaping into the night to freely spread havoc. All the while Foo Fighters play some of the heaviest riffs they’ve played in years.

The “Run” video continues the long and successful collaborative relationship between musician/director Dave Grohl and Therapy Content. The Los Angeles-based entertainment development and production company was behind Grohl’s feature film debut (led by Therapy Content’s John Ramsay and Jim Rota) with the Grammy-winning 2013 documentary Sound City. They followed it up with the Emmy and Grammy-winning collaboration: the HBO docuseries Sonic Highways.

The majority of post-production was expertly handled by sister company Therapy Studios, whose work elevates the music video into a short film with its own world and atmosphere. The finishing work of Flame Artists Wren Waters, Rachel Moorer and Geoff Stephenson combined with Omar Inguanzo’s color grade create ominous tones reminiscent of horror films. Sound design by Dillon Cahill ensures that every footstep, creaking chair, and static-filled TV screen is heard before the song begins, the quiet world of the retirement home is perfectly juxtaposed with the fury of the residents when the song kicks into high gear.


20 2017 Jun

IHSE Welcomes Manuel Greisinger as Head of Sales

Manuel Greisinger

Manuel Greisinger

IHSE has hired Manuel Greisinger as head of sales. Greisinger will lead an expanding IHSE sales team during the company’s latest phase of aggressive growth. Greisinger has a long history in international sales and management, during which time he has built deep relationships with end customers and strategic partners in a wide variety of vertical markets, such as broadcast, industrial, data center, automotive, communications, military, and government. He also has a track record of exceeding sales goals and transforming businesses in a way that achieves incremental growth. Before coming to IHSE, Greisinger spent almost five years with Intel's Programmable Solutions Group (previously known as Altera). He most recently ran the sales organization for Central and Eastern Europe (including Russia, Middle East, and Africa) with a diverse, multicultural team based in Munich, Germany.Prior to joining Intel, he worked for a venture capital firm in San Francisco. Previous professional experience includes Agilent Technologies (now Keysight Technologies) and Avnet (EBV Elektronik). Greisinger studied microsystems engineering in Regensburg, Germany, and holds an engineering degree.

“I am excited to be joining IHSE at its current growth stage.Together with the talented team around the world, I look forward to further driving growth in existing and new vertical markets and helping the company take the next step towards global market leadership,” Greisinger said.“Having known IHSE and Dr. Enno Littmann for over four years now, I am more than confident that the company is well-positioned for a successful and exciting future. I will leverage my diverse international experiences and professional network to help the company reach this next level, and I look forward to being part of the team.”

“As demand for our advanced KVM products grows around the world and across several verticals, we needed a sales executive of Manuel’s caliber at the helm,” said Dan Holland, marketing manager for IHSE USA. “His engineering talent, proven experience in leading global sales organizations, and vast network of industry relationships will be instrumental in moving our strategic growth strategy forward.”

More information about IHSE USA’s KVM matrix switch and extender products is available at


20 2017 Jun

Avid VENUE | S6L Powers Red Hot Chili Peppers World Tour

Renowned front-of-house engineer Sean “Sully” Sullivan selects Avid’s flagship live sound system to deliver exceptional sound quality for “The Getaway” World Tour

Avid recently announced that front-of-house engineer, Sean “Sully” Sullivan, has chosen its flagship live sound system, Avid VENUE™ | S6L, to mix front of house for the Red Hot Chili Peppers The Getaway World Tour. Powered by the MediaCentral® Platform, the most open, tightly integrated, and efficient platform designed for media, Avid VENUE | S6L gives Sully the unrivaled flexibility and performance to meet the demands of one of the biggest tours of the year.

Until now, the Chili Peppers’ tours have been mixed on an analog console, but with the help of sound provider Rat Sound, Sully recently transitioned to the Avid digital live sound system, part of Avid’s comprehensive tools and workflow solutions to create, distribute and optimize media. A second S6L system is used backstage by recording engineer Jason Gossman, who mixes the recordings the next day before uploading them to the band’s website to be sold as MP3s.

“We can achieve much better results with digital due to the options the architecture provides—you have endless possibilities,” said Sully, who mixes for some of the world’s biggest artists, including Rihanna and the Beck. “My first time hearing the full band was in front of a crowd. The house lights went off and it was time to go. It’s not how I typically like it to go, but since they sent me recordings of shows, the power of S6L’s Virtual Soundcheck made it easy. For me, Virtual Soundcheck is the biggest game-changing event in live sound since the beginning—it’s that big of a deal.”

Sully and Gossman have both been longtime users of Avid VENUE live systems, and immediately appreciated Avid VENUE | S6L’s new preamp design and extended headroom. Sully shared, “Not to say that the Profiles were bad, but the S6Ls are obviously better. That’s where I think the biggest difference is. Avid has upped the game as far as the input quality goes.”

“Every year, our distinguished live sound customers rely on Avid’s powerful tools and workflow solutions to tackle the biggest tours around the world,” said Jeff Rosica, President at Avid. “With Avid VENUE | S6L’s versatility, unmatched integration with Avid Pro Tools®, and cutting-edge capabilities, Sully can provide stellar sound for the Red Hot Chili Peppers tour. That’s why it’s the top choice for the industry’s best live sound engineers.”

Avid VENUE | S6L is a fully modular, flexible live sound mixing system that delivers best-in-class functionality for a range of live sound mixing applications, including front-of-house, monitor, broadcast, theater, and more. Offering unprecedented processing capabilities—with over 300 processing channels—S6L delivers unrelenting performance and reliability through its advanced engine design, backed up by modern touchscreen workflows and the scalability to easily handle large, complex tours and events. Like all Avid VENUE systems, S6L provides seamless Pro Tools integration and on-board industry-standard plug-ins, with higher track counts and more processing power than ever before. With a comprehensive array of network and I/O offerings, users can easily configure the system to meet the demands of any type of show.

20 2017 Jun

Avid Showcases its Latest Innovations at InfoComm 2017

Avid features innovations for seamless immersive audio mixing, fast 4K video workflows, free industry-standard tools for aspiring artists, and more

Avid® is demonstrating innovations to its industry-leading audio and video solutions powered by the MediaCentral® Platform – the industry’s most open and integrated platform designed for media – at InfoComm 2017. Innovations to Avid’s comprehensive tools and workflow solutions enable media enterprises, creative professionals, educational institutions and aspiring artists to easily create immersive mixes, access industry-standard tools for free and create content with even more speed, efficiency, and collaboration.

“At InfoComm 2017, we’re demonstrating our latest innovations to help the entire professional AV community—from AV professionals to educators and those just starting their careers—to create, distribute and optimize media,” said Jeff Rosica, President at Avid. “With the transformation of Avid Everywhere™ from vision to reality complete, we’re accelerating the pace of innovation to help our distinguished customer community solve their most critical issues and bring their creative visions to life.”

Innovations on display at the Avid booth include:

  • Dolby Atmos mixing for Pro Tools® | HD and S6
    With deep integration of Dolby Atmos in Pro Tools | HD™  audio post professionals can now create massive multichannel mixes more easily in the industry’s leading immersive audio format for movies, TV shows, music, and video games.
  • Avid Artist | DNxIQ™ to accelerate workflows with 4K monitoring            
    With the powerful new Artist | DNxIQ video interface’s extensive format support, from SD to 4K and Universal Mastering, video professionals can quickly and easily respond to changing content demands and deliver to a wider range of channels and devices.
  • Avid NEXIS® enhancements for even greater speed and efficiency
    Avid NEXIS now offers greater bandwidth scalability and extended workflows with Pro Tools, empowering creative teams with even better speed, efficiency, and collaboration.
  • Media Composer® | First, bringing industry-standard tools to aspiring artists
    Avid Media Composer | First gives aspiring creative professionals, students, and those just starting their professional careers free access to the same creative tools used by the world’s most successful filmmakers and television program creators.
  • Furthering commitment to education
    The new Avid Media Campus program offers a deeper partnership with Avid, and flexible volume licensing and deployment options, to help educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry.
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20 2017 Jun

Ted Harrington on Security in the Industry

by Debra Kaufman

Security has become an area of great concern in the media and entertainment industry, since the Sony hack in 2014. This year, TheDarkOverlord hacked Larson Studio and released most of the fifth season of “Orange Is the New Black,” and later hacked ABC’s “Good Morning America” Twitter accounts. How worried should you be? And what can you do to protect your company? HPA spoke with security expert Ted Harrington, executive partner at Independent Security Evaluators to find out.

Awareness about security is indeed increasing.  It is important to note, however, that the threats to M&E aren’t necessarily increasing, but rather awareness about those threats. These challenges have existed all along. The Sony breach was a catalyzing event that heightened the urgency for organizations to approach security proactively rather than reactively.

Security is a business problem, not just an IT problem, and executives are starting to recognize it as such. Every major attacker category is interested in stealing content assets, and all for different reasons, which makes it an immensely difficult position for defenders to handle. That was actually a primary motivator for Independent Security Evaluators when we committed to working here years ago, because we love solving complex problems.

One of the most crucial cybersecurity areas is surrounding applications.  Adoption of applications is very rapid, and is fundamentally changing the business of content creation and distribution. Applications also entail a vast collection of attack surfaces for adversaries to pursue.

Ransomware has gotten a lot of attention. According to Forbes, cybersecurity firm SonicWall reported about 3.8 million ransomware attacks in 2015, which skyrocketed to 638 million attacks in 2016. The best way to protect against ransomware criminals is proper offsite backup, and it’s critical to note that many organizations don’t set up backups at all. Or if they do, they do so improperly, and so the primary data and the backup data often get compromised in the same event.

Although some people still fear the putting content in the cloud, this fear is irrational. We find that most people fall into one of three categories: irrationally confident in the cloud, irrationally afraid of the cloud, or somewhere in between. We advocate that everyone should be in that third category. A healthy dose of skeptical paranoia combined with a reasoned approach to risk-taking is how executives should consider pretty much any business decision, including whether to adopt cloud services.

Content assets are more at risk in a cloud environment than in physical media, because the attack requirements are lower. However, it is worth noting that the only “unhackable” system is one that is disconnected and buried in concrete – and how usable is that system?  All aspects of any business make tradeoffs, and there are ways to utilize cloud services that are effective in minimizing risk.

The primary risks of utilizing cloud services are the same risks as not using cloud services: exploitable design flaws, exploitable implementation flaws, improper configuration, broken trust models, and so on. Fundamentally, the only difference between cloud and on-premise is that someone else owns the hardware. The manner in which an organization must consider adversaries, architect systems, and protect assets are essentially the same whether or not they own the hardware.  Cloud actually even offers some security upgrades: while the primary tradeoff of utilizing cloud services is that an organization entrusts the data to someone else’s hardware, the benefit return is that the cloud service providers are constantly investing in hardware upgrades, have extreme physical security measures in place, and have the latest and greatest of everything. A company that manages their own equipment on premise usually tends to not invest as heavily or as frequently in upgrades.

All studios require their technology vendors to undergo some sort of security testing prior to approval to access content, and most require the vendors to pay for it. In many cases, all organizations on both sides of that equation do not understand the assessment methodology that is required, and there is usually a drive towards cheap pricing rather than through assessment. But security is not overhead to be reduced, it is a business enabler to be invested in.

Bigger companies tend to be the more common targets, but smaller companies tend to be lesser able to defend themselves or afford adequate security measures. At the same time, smaller companies tend to be the engines of innovation, and the bigger companies (such as the studios) partner heavily with smaller companies (such as many of the technology vendors). Attackers know this. Malicious campaigns are often organized around what is known as a “stepping stone attack,” which is targeted at the smaller vendor companies that have lower defenses but the same access to the extreme valuable content assets. In the event of a compromise, both the small company and the big company thereby get hurt.

Steps companies should take right now to protect themselves are to understand and adhere to principles of secure design. I recently wrote a whitepaper on this topic, which you can read here. My advice is to invest in a proper security assessment, and avoid more cursory approaches like black box penetration testing, automated scaring, or reliance on compliance. Investigate your systems for weaknesses from the perspective of the adversary. Because, whether you do or do not approach your security weaknesses thoroughly, make no doubt about this: the adversaries will.

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19 2017 Jun



 The rich schedule includes highly relevant sessions on Artificial Intelligence,

Machine Learning, Cloud, Connectivity, IMF, HDR and more


(London, UK,) 13 June 2017 – The HPA has announced the main programme for its 2017 HPA Tech Retreat UK, featuring deep analysis and highly informed debate encompassing the most timely and vital topics impacting the industry. The HPA Tech Retreat UK is a pivotal gathering of experts engaged in the creation, management and dissemination of content for the dynamic landscape of distribution environments. Presented by SMPTE, Ltd., the event returns this year to Heythrop Park, Oxfordshire, 11 to 13 July.


Many of the industry’s leading experts will be participating at The HPA Tech Retreat UK. Main programme speakers include:

  • Tom Burns of Dell EMC, SVP, Networking
  • Paul Charleston of BT Media & Broadcast, Technical Consultant
  • Matt George of Equinix, Subject Matter Specialist: Broadcast, Digital Media, Cloud Technology & Interconnection
  • Mark Harrison, Managing Director of Digital Production Partnership (DPP) and Andy Wilson, Head of Business Development of DPP
  • Neil Hatton of UK Screen Alliance, CEO
  • Chuck Parker of Sohonet, CEO
  • Emma Perry of BAFTA, Head of BAFTA Media Technology
  • Richard Reid of Discovery Communications, Vice President, Platform Services
  • Gurpy Saini of Avid Technology, Solution Integration Architect at Avid
  • Matt Stagg of EE, Head of Mobile Video
  • Richard Welsh of Sundog Media Toolkit Ltd., CEO
  • Gareth Williams of YellowDog Limited, Founder
  • Darren Woolfson of Pinewood Group LTD, Group Director of Technology


The conference program is delineated into sections addressing important topics including State of the Industry, Connectivity, Cloud, Artificial Intelligence, High Dynamic Range (HDR) and Interoperable Master Format (IMF).  The State of the Industry sessions include review and trend analysis from the Digital Production Partnership, the Consumer Electronics Show and updates on the post, visual effects and animation sectors from UK Screen Alliance. Sessions in Connectivity include ‘Cellular Solutions for Next Gen Production Pipelines’, ‘Streaming Onset Workflows’, ‘Can Remote Collaboration Revolutionise the Production Process’; cloud sessions include ‘Practical Uses of Cloud Applications’,’ The Storage Launderette’ and ‘Discovery Networks Cloud Migration’.  In the artificial Intelligence sessions, topics include ‘Creative AI Democratises Content Creation’, ‘Learning from Machine Learning’, ‘How Machine Learning Can Tackle Media and Entertainment’s Big Data Problem’, and ‘Machine Learning for Image Processing’ as well as a panel overview of AI.  HDR and IMF sessions include ‘HDR as a Leading Aesthetic,’ HDR OB over IP’, ‘Better, Faster, Cheaper and Lighter – Now It is Possible…’,  ‘IMF For Masters Delivery and Archiving’ and ‘Deploying IMF at Scale.’  For full programme and speaker details, please refer to

The HPA Tech Retreat UK kicks off at 1:00 p.m. on 11 July, with TR-extra (TR-X), a separately ticketed session focused on a specific topic.  This year’s TR-X is a dedicated deep dive into virtual, augmented and mixed reality (VR/AR/MR). Further, as previously announced, the Supersession (Wednesday, 12 July) discusses ’The Format Explosion’, featuring Eric Pearson, Post Supervisor for Home Entertainment at Pixar Animation Studios on ‘The Versioning Explosion’; the team from Planet Earth II on ‘Predicting the Explosion in Advance’; and speakers from Lost in London on ‘Exploding the Format’, among others.

Attendees are also offered the opportunity to engage directly with the latest technologies, services, and workflows in the Innovation Zone, featuring a select group of companies showcased for their ingenuity and inventiveness. Space is still available; participation details are available on the HPA website. Attendees will also enjoy expert-led breakfast roundtables and integrated networking events from morning into night.

Richard Welsh, co-chair of the HPA Tech Retreat UK, noted,” In addition to the diligent work of the programme committee, we received an influx of truly outstanding submissions to our Call for Proposals. As the programme took shape, we began to see a genuine breadth and depth to the presentations that are of keen interest to attendees. You’ll hear thought leaders talking about key trends and developments and then everyone is invited to continue the discussion over drinks and dinner. It is this informal but productive sharing of knowledge which makes the Tech Retreat unique.”

The HPA Tech Retreat UK features breakfast roundtables, where thought leaders lead in-depth discussions on important topics. This year’s facilitators include: Andy Quested of the BBC examining IMF for broadcasters, Lydia Gregory of Jukedeck discussing opportunities presented by artificially intelligent music, and Kevin Shaw of the International Colorist Academy offering a colorist’s perspective on ‘creating and delivering in HDR’. To participate in breakfast roundtables, simply send a request, including name/company and topic, to

Seth Hallen, President of the HPA, commented, “One look through the outstanding submissions, and it became apparent that engagement in the HPA Tech Retreat UK has taken hold in just our second year. Experts, companies and organisations submitted panel concepts and will be on hand to share their perspectives. I commend the work that Richard and the committee has put into creating three days of solid information and connection. I can hardly wait to get back to Heythrop Park and see what transpires over these three days.”

Barbara Lange, executive director of SMPTE and HPA, concluded, “Our industry is inventing and setting the pace for advanced technologies like Artificial Intelligence and Machine Learning. And of course, the advancement of VR, HDR, and IMF continue to be of critical importance to content creation. The best way to continue to be informed is to put several of the most interesting, innovative and smart people together – both as speakers and delegates – and explore and learn where we are on these critical topics. The HPA Tech Retreat UK is a uniquely engaged opportunity to do just that.”


For complete information including registration for the HPA Tech Retreat UK, visit the HPA website.




About the Society of Motion Picture and Television Engineers® (SMPTE®)
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.


SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at


About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.


About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at

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