Lydia is co-founder of FeedForward, the AI consultancy that brings businesses together with the leading edge of research. She is committed to communicating the concepts and practical applications of AI and has a particular interest in using machine learning to enable human creativity and to facilitate the creative process. To this end, FeedForward recently released FIGARO.AI, their B2B solution for intuitive audio search and curation. She was previously Head of Growth at an award-winning A.I. music startup, leading them to receive recognition within the creative community through powering advertising campaigns and winning a Cannes Innovation Lion, and she worked as a technology consultant at Accenture. She is a fellow of the RSA and a member of the BIMA AI Think Tank.