2018 HPA TR-X: Everything You Thought You Knew About Artificial Intelligence in M&E and What You Didn’t Know You Didn’t Know

So, this thing Artificial Intelligence (AI), what’s that all about and what does it really have to do with Media & Entertainment now and in the future? The 2nd annual TR-X session, held in conjunction with the 2018 HPA Tech Retreat, will explore what all the fuss is about and, perhaps, generate new questions and ideas about the role of AI and Machine Learning (ML) in the M&E ecosystem.

The program will include stories about the essence of AI and ML and bleeding-edge discussions and opinions to assess the realities and fears related to the use of AI. The TR-X AI story will also explore the future of AI through examples of novel implementations, case studies, agents of change, and M&E oriented academic research.

Don’t be outsmarted by AI as it rushes into your workspace! This TR-X session is an important human learning opportunity for professionals early in their M&E careers and those who are well established. If you are in M&E, AI and ML will touch you – in fact, it probably already has and you may not realize it. Learn about it before it becomes a core business process – it’s still early!

1:45 pm – 2:30 pm Novel AI Implementations: Real World AI Case Studies
One common use of Artificial Intelligence (AI) is to make sense of big data. It is also used as the driver of today’s AI agents found on smartphones and in the home. In this session, you will learn, from expert practitioners in the industry, how AI is used in ways you may not expect.

Paul Roberts, Senior Solutions Architect| Media & Entertainment | Amazon Web Services

2:30 pm – 3:00 pm The Potential for Partnering with AI in the Creative Process
Recently, AI has created some surprisingly compelling content, including music, movie trailers, and interpretation of images. Some results are amazing. Other outcomes are maybe a bit bizarre. Opportunities to partner with AI in the creative process are sure to increase. In this session, you will hear a cutting-edge professor at USC’s School of Cinematic Arts speak about what AI does well today, as well as the future of using AI as another creative tool, and how “autonomous” the AI side of the partnership may become.

Norman Hollyn, Editor & Professor, USC School of Cinematic Arts


Please check back often as we will make new presentations available as we get them.