As Technology Vice President in the CTO Office at Dolby, Patrick Griffis is charged with helping define future technology strategy for the company which includes identifying and tracking key technical trends, performing technical due diligence, and supporting advanced technology initiatives for the company. He has been an active company spokesperson on the topic of next generation imaging and in particular, “better pixels” – a term he coined for High Dynamic Range plus Wide Color Gamut. Pat spent 10 years at Microsoft leading global digital media standards strategy, including standardization of Windows Media Video technology as an international SMPTE standard. Prior to Microsoft, Pat was at Panasonic in senior management positions, including Vice President of Strategic Product Development at Panasonic Broadcast where he drove Panasonic’s HDTV strategy for the US. Pat started his career at RCA, earning eight patents in TV product design. He currently serves as Executive VP of SMPTE.