Bill Baggelaar is the Senior Vice-President of Technology for Production and Post-Production at Sony Pictures, where he is helping the studio to forge the future in digital film and TV production and post by utilizing next generation workflows, tools and techniques. Currently he is driving HDR and VR production, mastering, distribution and archiving. He joined Sony in 2011, focusing his efforts on streamlining and advancing 4k workflows from on-set capture to post-production for DI and mastering. He has been instrumental in driving the studio’s transition to the file-based world of IMF (Interoperable Master Format) for UltraHD. Bill led the team at Sony Pictures to help Sony develop the world’s first 4k video service, Sony’s “4K Video Unlimited”. Sony Pictures now has a large collection of titles finished as 4K/UHD IMF, and has a growing number of titles with High Dynamic Range included.