Joachim Zell currently serves as VP of Technology at EFILM/Deluxe, where he designs and monitors production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London Joachim worked as Product Manager digital film systems for Pandora Int. He served on the ASC Technology committee that defined the ASC CDL standard and holds the position of ACES Vice Chair at the Academy of Motion Pictures and Arts. Joachim holds a Master’s Degree in Film and Television Engineering and was co-writer on 4x imaging processing patents.