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TECH RETREAT CONFERENCE PROGRAM (SUBJECT TO CHANGE)

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TR2018_PROGRAM-MONDAY

11:00 am – 7:30 pm  Registration Open

1:00 pm – 6:00 pm  HPA TR-X: Everything You Thought You Knew About Artificial Intelligence in M&E And What You Didn’t Know You Didn’t Know

TR2018_PROGRAM-TUESDAY

7:30 am – 6:30 pm  Registration Open

9:00 am – 4:45 pm  HPA Supersession
It’s Still Snowing and We’re Just Making Bigger and Better Snowmen
Really, we’re still in the era of snowflake workflows? So many choices across so many different workflows. Learn from the pros about how we are producing content across the widest spectrum of content creation – from spots to blockbusters. From live, streaming to fully synthetic films without any humans before the camera. Come learn about how many K’s are OK, how bright is bright and how HDR changes the game (or does it?). Will ACES ace this test? Is it always going to be like this? Come learn about what it takes to get all this complex content to audiences – because your career depends on it.

4:35 pm – 4:45 pm  What Just Happened? A review of the day by Jerry Pierce and Leon Silverman

4:45 pm – 8:00 pm  Innovation Zone with Cocktails (dedicated demo time)

TR2018_PROGRAM-WEDNESDAY

6:30 am – 7:30 pm  Registration Open

7:30 am – 8:30 am  Breakfast Roundtables

  1. OBID: Revolutionizing Audience Measurement and More, Chris Lennon, MediAnswers
  2. Testing IMF from the DPP, Andy Wilson, DPP
  3. The Users Perspective from IMF UG, Pierre-Anthony Lemieux , IMF UG
  4. NABA-IMF: The Route to Adoption, Clyde Smith, Fox, NABA
  5. Measuring What We Can See: 4K, HDR, WCG, Lynn Yeazel & Steve Holmes, Tektronix
  6. IP/PTP in Real-Time Production & Distribution, Karl Kuhn, Tektronix
  7. Evaluation of Pixel Representation, Ronan Boitard, Barco

8:30 am – 7:30 pm  Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

8:30 am – 8:45 am  Breathe

8:45 am – 8:55 am  Welcome
Seth Hallen, HPA

8:55 am – 9:15 am  Introduction & Technology Year in Review
Mark Schubin

9:15 am – 10:00 am  Washington Update
A lot has happened in the legislative/regulatory/legal world since last year.  How does it affect you?  Find out from our resident expert.
Jim Burger, Thompson Coburn LLP

10:00 am – 10:15 am  Refreshment Break

10:15 am – 12:15 pm  IMF Central
Coordinator: Clyde Smith, Fox, North American Broadcasters Association
Howard Lukk, SMPTE
Bruce Devlin, Mr MXF
Mark Harrison, Digital Production Partnership (DPP)
Andy Wilson, DPP
Andy Quested, BBC
Bill Baggelaar, Sony Pictures
Tomasz Witkowski, Visual Data Media Services
Julián Fernández-Campón, Tedial

12:15 pm – 2:13 pm  Lunch (dedicated Innovation Zone time)

2:13 pm – 2:15 pm  Quiz answer & announcements

2:15 pm – 2:45 pm  Broadcasters Panel
Moderator: Matthew Goldman, Ericsson

2:45 pm – 3:15 pm  CES Review
Peter Putman, ROAM Consulting

3:15 pm – 3:30 pm  Refreshment Break

3:30 pm – 5:45 pm  Advanced Cinema
Coordinator: Pete Ludé, Mission Rock Digital
Jean-Philippe Jacquemin, Barco
Scott Daly, Dolby Laboratories
Gary Demos, Image Essence
Tony Davis, RealD

5:45 pm – 6:00 pm  What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

6:00 pm – 7:30 pm  Innovation Zone Open (dedicated demo time)

7:30 pm – 9:30 pm  Welcome Dinner

TR2018_PROGRAM-THURSDAY

6:30 am – 6:15 pm  Registration Open

7:30 am – 8:30 am  Breakfast Roundtables

  1. OBID: Revolutionizing Audience Measurement and More, Chris Lennon, MediAnswers
  2. Testing IMF from the DPP, Andy Wilson, DPP
  3. The Users Perspective from IMF UG, Pierre-Anthony Lemieux , IMF UG
  4. NABA-IMF: The Route to Adoption, Clyde Smith, Fox, NABA
  5. Measuring What We Can See: 4K, HDR, WCG, Lynn Yeazel & Steve Holmes, Tektronix
  6. IP/PTP in Real-Time Production & Distribution, Karl Kuhn, Tektronix
  7. Washington Update follow-up, Jim Burger, Thompson Coburn
  8. Migrating Production Studios to Data Centers, Andrew Osmond, Aperi
  9. RealCV: AI Applied to Video Recognition, Reza Rassool, RealNetworks

8:30 am – 2:00 pm  Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

8:30 am – 8:43 am  Breathe

8:43 am -8:45 am  Quiz answer & announcements

8:45 am – 9:15 am  HDR Flavors
Moderator: Seth Hallen, Pixelogic and HPA
Don Eklund, Sony Pictures Entertainment
Pat Griffis, Dolby Laboratories
Bill Mandel, Samsung
Andy Quested, BBC

9:15 am – 9:55 am  Establishing Metadata Guidelines for Downstream Image Presentation Management on Consumer Displays
Moderator: Michael Chambliss, International Cinematographers Guild

9:55 am – 10:30 am  ACES Update
Coordinator: Annie Chang, Disney
Wolfgang Ruppel, RheiMain University of Applied Sciences

10:30 am – 10:45 am  Refreshment Break

10:45 am – 11:30 am  Remote and Mobile Production Panel
Due to a continuing appetite for content from viewers of all the major networks, as well as each niche network, and across to newly launched streaming services, the battle is on to make it possible to watch almost every sporting and entertainment event that takes place, all live and as it is happening.  Key members from mobile providers, content producers, and network clients will explore the challenges and changes in all areas of remote production including mobile trucks, fly packs, and remote “at home” productions, which have garnered a great deal of attention recently.
Moderator: Mark Chiolis, Grass Valley
Wolfgang Schram, PRG/Nocturne
John Vickery, Zeroth

11:30 am – Noon  VR and the Eclipse
With 44 satellite links and six million viewers, CNN’s coverage of the Great American Eclipse was the biggest live VR broadcast to date. Learn about synchronization, remote exposure control, moving-car- and helicopter-mounted rigs and other aspects of this unique achievement.
Alx Klive, 360 Designs

Noon – 1:58 pm  Lunch and Final Innovation Zone Time (dedicated demo time)

1:58 pm – 2:00 pm  Quiz answer & announcements

2:00 pm – 2:30 pm  Pixar’s Approach to Localization
Learn about the detailed, collaborative work that goes into the versioning of Pixar’s iconic movies: the creative decisions about what to version, the subtle nuances of tailoring each movie to the culture and customs of local territories, and the technical hurdles facing the industry’s most challenging version pipeline.  This session should enlighten and enthrall with a dive into Pixar’s cinematic world.
Eric Pearson, Pixar

2:30 pm – 3:15 pm  Automation of Versioning
Coordinator: Rich Welsh, Sundog Media Toolkit
Henry Gu, GIC
Cédric Lejeune, Éclair

3:15 pm – 3:30 pm  Refreshment Break

3:30 pm – 4:00 pm  Understanding Blockchain for The Biz
Pete Ludé, Mission Rock Digital
Steve Wong, DXC Technology

4:00 pm – 4:30 pm  Reinventing Digital Content Storage and Interchange with Decentralized Ledgers and Machine Learning
The media industry has experienced dramatic growth in OTT services and transformation of the direct-to-consumer business with a backdrop of massive innovation in cloud infrastructure, decentralized blockchain ledgers, and machine learning. Yet in spite of this renaissance, the industry is still largely reliant on an ad hoc supply chain and contracting, disparate storage, and a legacy distribution architecture. Key technical challenges, capabilities of the new technologies, new approaches that harness distributed ledgers, a scalable storage solution governed by the ledger, and machine learning techniques to drive significant reduction in media distribution costs and high quality distribution will be described as well as foundational concepts of blockchain technology: decentralized trust, zero knowledge proofs, and smart contracts, and advanced supervised learning techniques applied to optimize client request routing. Common workflows reinvented in this new decentralized platform and quantitative results for distribution quality will be shown.
Michelle Munson and Serban Simu, Eluvio

4:30 pm – 5:15 pm  The Project Budget War: Views from Both Sides and the In-Between
Moderator: Andy Marken, Marken Communications
Jeff Stansfield, Advantage Video Systems
David Courtice, DC Creative
Larry O’Connor, OWC
Aaron Semmel, Semmelboomboom

5:15 pm – 5:45 pm  eSports
Josh Rizzo

5:45 pm – 6:00 pm  What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

TR2018_PROGRAM-FRIDAY

7:00 am – noon  Registration Open

7:30 am – 8:30 am  Breakfast Roundtables

  1. Media Function Virtualization: a New Business Model, Andrew Osmond, Aperi
  2. Testing IMF from the DPP, Andy Wilson, DPP
  3. The Users Perspective from IMF UG, Pierre-Anthony Lemieux, IMF UG
  4. NABA-IMF: The Route to Adoption, Clyde Smith, Fox, NABA
  5. Understanding Blockchain, Steve Wong, DXC Technology
  6. 10th-Annual Steve Lampen Asks Questions of Merrill Weiss

8:30 am – 8:43 am  Breathe

8:43 am – 8:45 am  Quiz answer & announcements

8:45 am – 9:15 am  Predicting Trends: Why We Get It Wrong and How to Get It Right
Consider the innovations brought by consumers to media in the last decade: binge-watching; mobile video; vertical video; captioned short form; live streaming. These new trends happened suddenly and en masse. All have had a direct impact on the media supply chain, reflecting the new reality that it’s consumers who are calling the shots. But did we professionals see these innovations coming? No. We occupied our conferences, trade shows and magazines with excitement over interactive TV, 3D, second screen, VR – none of which have had comparable impact. Looking at the evidence around innovation, why is trend prediction more important than ever, and what gets in the way of us getting it right? What would it take for us to guess better?
Mark Harrison, DPP

9:15 am –   9:45 am  SMPTE Update
Howard Lukk, SMPTE

9:45 am – 10:15 am  Detection of Modified Video
Ed Grogan, National Security Agency

10:15 am – 10:45 am  Immersion and the Singularity: The Fusion of AI, Social, Advertising, and Entertainment
Our industry traditionally views AI, Social, Advertising, Broadcast, and Online as distinct and separate technologies and challenges. And traditionally, they have been. But there is an ongoing, massive merging of all these threads into one, new stream of content and entertainment that will change how we all approach delivery and distribution. Explore current technology trends in AI, social, and advertising, and learn through case studies how audiences are built and maintained through these trends, and how that bleeds into and sometimes overtakes the traditional worlds of broadcast. Learn why that matters so much in the emerging worlds of 360/VR/AR/XR, and how these trends will accelerate the acceptance of these formats.
Lucas Wilson, Supersphere

10:45 am – 11:00 am  Refreshment Break (load up on treats before the post-retreat treat)

11:00 am – 11:30 am  Virtual Cinematography and Storytelling Engines
A unified procedural camera system for games, film-previsualization and virtual cinematography enables video game developers to create cinematic content rendered in real-time, bringing significant production efficiencies enabling more time and focus on the creative. Tools like this are also being used in the creation of photo-real and ready-to-consume stories.
Ramy Katrib, Digital Film Tree
Adam Myhill, Unity Technologies

11:30 am – Noon  Perceptual Fatigue in Film, Broadcast and VR
As humans, we experience the world through five primary senses, but our perceptual bandwidth is merely a tiny fraction of the reception bandwidth, i.e. the amount of information our sensors objectively register. Based on a review of recent physiological and psychological studies, the paper provides new insight into human prioritization of the senses, relevant to AV production, and mechanisms behind throwing away salient information. The temporal grey-zone of perception is explained, and examples are given on how it may be used in creative and technical decision making while editing. Finally, the study details factors in the development of visual and auditory fatigue and discomfort.
Thomas Lund, Genelec

Noon – 12:30 pm  Where We Are Heading
In 20 years, we will not recognize the tools and techniques we will then be using to manipulate audio and video.  Just as there are still people making saddles and horseshoes today, there will still be people using today’s equipment and techniques, but  not many, and it will be a lot more expensive than the alternative new technology.  The quality, consistency and reliability of the new way will make it impossible to resist for the vast majority of users.  Economies of scale on the data side will make any box built for the audio-video professional expensive and unsupportable.  Further, any application (even those required by broadcasters, Hollywood, and other audio-video producers), will be covered by specialized software.  And the control architecture can be just as easily modified to manipulate/edit/process/distribute content for these audio-video applications.
Steve Lampen, Belden

                                    OFFICIAL END OF 2018 HPA TECH RETREAT                          

 

12:30 pm – 1:00-ish  Post-Retreat Treat on the history of voice synthesis
Mark Schubin