TR-X, held the day before the HPA Tech Retreat, brings together thought leaders and creatives for a deep dive into topics of particular interest to the community. Registration is independent of or in addition to the HPA Tech Retreat.

2018 HPA TR-X: Everything You Thought You Knew About Artificial Intelligence in M&E and What You Didn’t Know You Didn’t Know

So, this thing Artificial Intelligence (AI), what’s that all about and what does it really have to do with Media & Entertainment now and in the future? The 2nd annual TR-X session, held in conjunction with the 2018 HPA Tech Retreat, will explore what all the fuss is about and, perhaps, generate new questions and ideas about the role of AI and Machine Learning (ML) in the M&E ecosystem.

The program will include stories about the essence of AI and ML and bleeding-edge discussions and opinions to assess the realities and fears related to the use of AI. The TR-X AI story will also explore the future of AI through examples of novel implementations, case studies, agents of change, and M&E oriented academic research.

Don’t be outsmarted by AI as it rushes into your workspace! This TR-X session is an important human learning opportunity for professionals early in their M&E careers and those who are well established. If you are in M&E, AI and ML will touch you – in fact, it probably already has and you may not realize it. Learn about it before it becomes a core business process – it’s still early!


After you register, check back often to discover more speakers who are part of this dynamic program!



11:00 am – 4:00 pm  Registration Open (At the Santa Rosa Ballroom Foyer)

1:00 pm – 5:15 pm  HPA TR-X: Everything You Thought You Knew About Artificial Intelligence in M&E And What You Didn’t Know You Didn’t Know

1:00 pm – 1:15 pm  Opening and Welcome
During the opening, program coordinators will set the stage for the program.

Craig German, Senior Consultant – Global Media & Entertainment Practice, AWS Professional Services
Mark Chiolis, Director of Business Development, Mobile TV Group

1:15 pm – 1:45 pm  Keynote: Makeover or Takeover? Artificial Intelligence in Media & Entertainment
AI is here. Or maybe it’s just loud. One thing is clear: no technological development has created more buzz, hopes and utter intellectual mayhem than artificial intelligence. And why wouldn’t it? The ability to deploy ubiquitous machine intelligence to automate the 60% to 85% of enterprise tasks considered menial by human standards is finally within reach, and applications that were once the domain of science-fiction are now a reality. Well … Maybe. Possibly. Everything about AI is complicated, beginning with its definition. Which is why almost everything that you’ve heard about the topic is wrong. This keynote aims to set the record straight. A data scientist with years of experience in AI research and development will lift the veil on what it means for the industry. What is AI? What can we expect for it in media and entertainment? When? Which jobs will live, and which won’t? Will it help us take our stories higher?

Yves Bergquist, Project Director Data Analytics, USC/ETC

1:45 pm – 2:30 pm  Novel AI Implementations: Real World AI Case Studies
One common use of Artificial Intelligence (AI) is to make sense of big data. It is also used as the driver of today’s AI agents found on smartphones and in the home. In this session, you will learn, from expert practitioners in the industry, how AI is used in ways you may not expect.

Paul Roberts, Senior Solutions Architect| Media & Entertainment | Amazon Web Services
Logan Ketchum, Director of Strategic Development, Veritone
Linda Smith, CEO, FaceCake
Greg Taieb, Senior Director, Localization Product Development, Deluxe Entertainment Services Group

2:30 pm – 3:00 pm  The Potential for Partnering with AI in the Creative Process
Recently, AI has created some surprisingly compelling content, including music, movie trailers, and interpretation of images. Some results are amazing. Other outcomes are maybe a bit bizarre. Opportunities to partner with AI in the creative process are sure to increase. In this session, you will hear a cutting-edge professor at USC’s School of Cinematic Arts speak about what AI does well today, as well as the future of using AI as another creative tool, and how “autonomous” the AI side of the partnership may become.

Norman Hollyn, Editor & Professor, USC School of Cinematic Arts

3:00 pm – 3:15 pm  Break

3:15 pm – 3:45 pm  The Technology Behind The New Assistant: The Role of AI in Media and Entertainment Workflows
Advances in AI are touching every aspect of media and entertainment, assisting artists, animators, TD’s and business decision makers who look for new ways to monetize content. This session will explore the leading edge of what is possible with AI from research that is in some cases just weeks old, from DCC to Post to Broadcast. Whether it’s creating people that never existed to knowing what content is in thousands of video streams per second, AI is changing what’s possible in ways that will surprise you.

Greg Estes, VP Developer Programs, NVIDIA

3:45 pm – 4:15 pm  Bleeding Edge M&E Research
AI research and development happens at academic institutions and in corporations. Pushing the technology, inventing new AI capabilities, and discovering new potential for efficiencies are all efforts that happen in a lab. Some of these results eventually see the light of day as products. Learn from researchers who are driving which AI discoveries are both found and sought after.

John Vickery, COO, Zeroth
Raja Sahi, CTO, Pixelogic Media
Phil Lelyveld, Program Lead, ETC

4:15 pm – 5:00 pm  AI Vision Panel: What Will Happen and When?
Yogi Berra said, “If you don’t know where you are going, you’ll end up someplace else.” Without a goal, without a vision, without a road map, advances are achieved by chance. Find out from this esteemed panel of artificial intelligence visionary experts where AI may be headed and how they envision the future of AI.

Moderator: Richard Welsh, CEO, Sundog Media Toolkit
Steve Cronan, CEO, 5th Kind
John Motz, CTO, GrayMeta
Rachel Payne, Founder, Prizma
Philip Hodgetts, President, Lumberjack System

5:00 pm – 5:15 pm  Wrap-up

Craig German, Senior Consultant – Global Media & Entertainment Practice, AWS Professional Services
Mark Chiolis, Director of Business Development, Mobile TV Group

* Subject to Change