Innovation Zone Participants

Floor Plan With Booth Numbers

Shipping Info

Innovation Zone Space Information

Innovation Zone Space is SOLD OUT!

HPA invites individuals and companies to share new and innovative technology with the participants of the HPA Tech Retreat®. The Innovation Zone is where attendees can discover your company’s NEW technology in a space designed for learning and discovery. Bring your latest and greatest innovations that improve how the chain from acquisition to delivery is done.

All applications will be reviewed and vetted based on meeting the intent and focus of the Innovation Zone. Approved participants that apply by 31 December will receive the early rate of $850 per Innovation Zone space. Applications submitted and approved after 31 December will pay $950 per Innovation Zone space.

Innovation Zone requirements:

  1. Your demonstration must reflect technology that is innovative, game changing and important to entertainment markets including production, post production, broadcast, distribution, OTTs or related areas. It must provide the attendees with solution(s) that are unique and, if possible, demonstrate integrated workflows for distinctive services. Experimental products and new concepts or products are of particular interest. Start ups or creative solutions are most welcome.

  2. You may bring secondary partners to be part of your space and demonstration if it fits within a complete solution that can differentiate the workflow or delivery process from what is available today.

  3. Service companies and solutions providers who have unique, forward thinking offerings in production, post production, broadcast, distribution, OTT’s or a related area are invited to participate.

  4. For the 2018 Tech Retreat, we are looking for innovations in these areas:

    • SMPTE 2110 and or ATSC 3.0 workflow components and integration
    • IMF integration – “IMF Row”
    • Technology that deliver high quality productions at an affordable price point
    • HDR, UHD for broadcast and distribution systems (including signal measurement)
    • VR and AR solutions for production, post and distribution
    • Cinema distribution technology
    • Distribution systems for digital outlets
    • Specialty aerial equipment
    • Video Space technology
    • Storage and media management with or without the cloud
    • Monitoring solutions from screen to projection
    • Gaming technology
    • AR for live sports
  5. To apply, submit a description of what you would like to demonstrate for vetting purposes. Click here for the Application Form.

General Information:

The Innovation Zone is a meeting and networking area which will be open during conference hours as well as dedicated times, including a cocktail reception, two breaks per day, lunch time and prior to the Welcome Dinner. Refer to the program online (when available) for actual times.

No one is required to be with your demo during the entire time the Innovation Zone is open, except during the specific dedicated times listed in the Tech Retreat program. You are also free to make appointments during any open hours.

You may provide white papers and handouts describing the technology you will be showing as well as swag, because everyone loves free Stuff!

Related technologies will be placed in a workflow row that might define what a customer might be looking for to purchase or integrate.

We encourage Tech Retreat Innovation Zone participants to invite clients, other individuals within your company and interested industry professionals to register and visit you at the HPA Tech Retreat. However, please note that there are no guest passes to attend just the Innovation Zone. All attendees must be registered through the Tech Retreat registration site.

Innovation Zone Space Fees:

$850/space – until 31 December 2017 deadline for early application
$950/space – 1 January 2018 onward

Registration and additional services are not included in the Innovation Zone Space Fees.
Innovation Zone Space Fees are Non-Refundable.

Space Information:

  1. The Innovation Zone is one large ballroom. You may apply for more than one space if you have more than one technology to present. An additional fee will apply and this space will be provided on an availability basis.

  2. Each Innovation Zone space will include an 8’×10’ draped area, basic power (20 amp), wired or wireless internet (5 mbs), one table and two chairs. The table will be provided with a black linen cloth or you may use a tablecloth with your logo.

  3. If you have something that requires a separate space, we may be able to provide this on a “limited engagement” basis. Please contact Vincent Maza or Max Ma at Please note that an additional fee will apply.

  4. You may include anything that will fit into the space except an exhibit booth, bar-type unit or anything that will block full view or limit accessibility to the spaces around you. A small cove for monitors, racks, and stands, if they don’t block a view, will most likely be permitted. If there’s a question about this, please contact Vincent Maza or Max Ma at

  5. Select additional furniture (e.g. high boy table, high stools) may be ordered through the hotel vendor, Encore.

  6. A/V equipment may be ordered through the hotel vendor, Encore.

  7. Internet service, whether hard line or WI-FI, in the Innovation Zone is separate from what HPA provides in the conference ballroom and a basic 5 mbs connection is included with each space. Any additional bandwidth must be ordered through the hotel vendor, Encore.

  8. Links to all forms will be provided upon acceptance of your demo.

  9. If your application is accepted you will be sent further information and be asked to register for the Tech Retreat and confirm your Innovation Zone space by submitting payment.

  10. Confirmation of your space in the Innovation Zone is a commitment to have your demonstration set up from Tuesday through Thursday according to the times listed in the Program.

  11. As mentioned above, while your Innovation Zone demo does not need to be staffed at all times, there are specific times within the program during which Innovation Zone Staff is required to be present. All persons staffing your demo MUST have a valid and individual registration for the event. Those wishing to attend the HPA Tech Retreat conference program may register for the HPA Tech Retreat Full Conference package or for a Daily Registration package (for day(s) attending). Those who will ONLY be attending the Innovation Zone can register for an “Innovation Zone Tech” package (up to 2 Tech registrations permitted per Innovation Zone space). HPA Tech Retreat registrations may be purchased now (Early Bird Pricing is available through 31 December 2017). Innovation Zone Tech registration instructions will be provided upon approval of your demo. Please note that as the Innovation Zone is a part of the HPA Tech Retreat conference experience, there is NO separate registration for the Innovation Zone. Access to the Innovation Zone is ONLY granted with an HPA Tech Retreat registration or an Innovation Zone Tech registration. Please contact with any registration-related questions.

  12. The HPA Tech Retreat has a number of Press attending. Press are requested to respect your wishes to be off-the-record or enter into an NDA, but you will need to arrange this directly with them. It is not required as part of HPA issuing a Press Pass.

Apply Now!


Basic 2018 Innovation Zone Schedule:
(all times Pacific Time and tentative until the final program)

Monday, 19 February
8:00 am – 5:15 pm Load in of equipment to the hotel
3:30 pm – 7:30 pm Innovation Zone opens for set up

Tuesday, 20 February
9:00 am – 2:00 pm Final time for arrival and set up of demos at the hotel
2:30 pm – Set up of demos must be complete
4:45 pm – 8:00 pm Innovation Zone Cocktail Reception

Wednesday, 21 February
7:30 am – 7:30 pm Innovation Zone is open
10:00 – 10:15 am Break in Innovation Zone
12:15 – 2:13 pm Innovation Zone will be open during lunch
3:15 – 3:30 pm Break in Innovation Zone
6:15 – 7:30 pm Cash Bar in Innovation Zone

Thursday, 22 February
7:30 am – 1:58 pm Innovation Zone open
10:30 – 10:45 am Break in Innovation Zone
12:00 – 1:58 pm Innovation Zone will be open during lunch
After lunch Break-down and move out of Innovation Zone
7:00 pm – all equipment must be out of the Innovation Zone

Friday, 23 February
8:45 am – 12:30 Tech Retreat Sessions
2:00 pm – Equipment must have been shipped out from the hotel
If anything is left until Monday, arrangements must be made directly with the hotel for storage and a fee may be charged.

Shipping instructions, handling fees, Internet pricing, hotel A/V fees for additional equipment needs, as well as all order forms will be provided upon acceptance of your application.

Email all questions regarding the Innovation Zone to Vincent Maza or Max Ma at

Questions regarding the Tech Retreat Conference and fees should be directed to