Gurparkash Saini is a Solution Integration Architect with Avid. He helps customers and partners develop strategies for solution integration and implementation of advanced workflows, with skills and experience bridging both broadcast and IT worlds. With over thirty years experience, he has worked across a spectrum of operational and engineering roles. He joined the BBC after studying Electrical & Electronic Engineering and was Senior Engineer specialising in post production operations and engineering. He then joined Marquis Broadcast when it was a start-up and as Product Manager was responsible for bringing to market several software integration products that helped media organisations transition workflows to networked digital environments. He was also a Product Manager at EVS focused on interoperability with Adobe, Apple and Avid post environments used for daily sports and live event programming. Gurparkash holds a Masters in Software Development and runs beginners courses at his local photography club.