TR UK 2017 eBlast Header


The Reality of Virtual, Augmented, and Mixed Realities
There is a lot of curiosity, hope, hype and promise surrounding Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). The question is, however, what are the realities associated with these platforms? During this very timely TR-X session, learned experts will explain the complexities of VR, AR, and MR. You will learn how and why the brain responds to VR, including the psychological and physical responses. A planned case study, based on a well-known feature related VR experience will explore real world application of the VR/AR/MR technologies. Finally, you will hear experts in the field share a study about the missing elements that are needed to make VR work for real!


12:45 – 13:00 Open and Welcome

13:00 – 13:30 State of VR/AR/MR – A Panel of Learned Experts

13:30-14:15 VR for News: The New Reality
The proliferation of content created through experimentation is solving some of the challenges involved in VR/360 storytelling. Journalists and news organisations are devoting more time to thinking about what works in VR, and as a result news VR is expanding beyond its early documentary focus. However, most news organisations admit that there is still not enough ‘good content’ to drive an audience. This presentation explores what has been learned about news reporting by creating it in VR, and what we can learn about VR from using it for news.
Zillah Watson, BBC R&D

14:15 – 15:00 Building immersive journeys: Lessons Learnt from Successful VR Projects in the Games Industry
Interactivity drives engagement and immersion and the greatest VR is truly interactive. It is inevitable that consumers will expect and demand this from their experiences. Game makers are the masters of interactivity and have the deep knowledge on how to teach, entertain and retain users in interactive immersive experiences.
Drawing on his experiences from the creation of PlayStation’s VR Worlds, the bestselling  PSVR launch title and from his most recent experience for Sony Music, The Chainsmokers: Paris VR Brynley will share his learnings on how to create powerful, magical  journeys for virtual worlds. This talk will include practical advice on leading the gaze of users, testing for comfort and how to build immersion.
Brynley Gibson, Curve Digital Entertainment

15:00 – 15:30 Break

15:30 – 16:15 Practical Magic – A Study Of What’s Missing That We Need To Make VR Work For Real?

16:15 – 16:45 Coachella as a VR Experience

16:45 – 17:15 Q&A with Selected Panelists


20 June 2017: The Reality of Virtual, Augmented, and Mixed Realities – A HPA UK TR-X Preview Webcast

This HPA UK webcast provides a peek into the TR-X program. Webcast presenters will explain why VR/AR/MR is given such a key role in the HPA UK program, the controversial topic of VR compression, standards activity in the VR/AR/MR space, and quality control challenges with VR.

This special webcast is a great opportunity for you to not only learn about some of the top of mind issues associated with VR/AR/MR, but after participating in the webcast, you will surely be compelled to attend the TR-X session for more!


Guest Speakers

Nick is an innovative media technologist with a passion for enabling creativity and producing immersive entertainment. Until recently, Nick spent his days developing digital cinema technologies and services, creating world-class facilities and workflows for theatrical content mastering and distribution at Technicolor and Deluxe Technicolor Digital Cinema.

In November, Nick set out on another adventure, rejoining Technicolor as the Vice President of Immersive Technology at the all new Technicolor Experience Center in Culver City. The TEC will support and showcase the company’s exploration and development of new and emerging virtual, augmented, and mixed/merged realty (XR) production technologies and services.

Richard Welsh is co-founder and CEO of Sundog Media Toolkit Ltd. He serves on the board of the Society of Motion Picture and Television Engineers (SMPTE) as Governor for EMEA, Central and South America region and is an Associate Producer on the production of the SMPTE documentary, “Moving Images.”

Welsh has worked in the cinema industry since 1999. He has been involved in various technology development work during this time, primarily in digital cinema and is named on patents in the area of visual perception of 3D. Welsh started his career at Dolby Laboratories where he held various positions including Film Sound Consultant, Mastering Engineer and Director of Digital Cinema. Subsequently, Welsh became Head of Digital Cinema Operations at Technicolor, where he was the operational lead for Digital Cinema, Localisation and Sound Services. At Technicolor, Welsh was responsible for all mastering, distribution and client services for theatrical releases across their UK facilities. In 2013, Welsh established cloud software company Sundog Media Toolkit. He also lectures in Media Technology at Southampton Solent University, and holds a BSc (Hons) in Media Technology and an honorary Doctor of Technology degree.

Mary-Luc Champel graduated from the ENSIMAG in 1997. After a first experience in both the development and the installation of VIACCESS Conditional Access systems, he joined Technicolor Research & Innovation in 1999 and since then he has been working on different Video over IP topics. With more than 15 years of experience in standardization, Mary-Luc is now Standards Director within Technicolor. Along these years he participated and contributed to different standards development organizations such as DVB (on DVB-MHP, DVB-IPI, DVB-TM), Pro-MPEG, the video services forum (where he served in the board of directors from 2006 to 2011), SMPTE (on SMPTE2022-x suite of standards), ATSC (on transport activities of ATSC 3.0), MPEG (on MPEG-3DGC, MPEG-MMT and MPEG-DASH) and the DASH Industry Forum. In particular, today, Mary-Luc is co-chair and editor of MPEG-DASH part 5 (Server And Network assisted DASH).




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