Gurparkash Saini is a Solution Integration Architect with Avid. He helps customers and partners develop strategies for solution integration and implementation of advanced workflows, with skills and experience bridging both operational and IT worlds. With over thirty years’ industry experience, he has worked across a spectrum of operational and engineering roles. After studying Electrical & Electronic Engineering, he joined the BBC and after ‘doing the rounds’ specialised as Senior Engineer in post production operations and engineering. Then at Marquis Broadcast during its startup, as Product Manager he was responsible for bringing to market several software integration products that helped media organisations transition workflows to networked digital environments. He has also been a Product Manager at EVS focused on interoperability with Adobe, Apple and Avid post environments used for daily sports and live event programming. Gurparkash holds a Masters in Software Development and runs beginners courses at his local photography club.