Geoffrey Tully is president of a consulting firm specializing in entertainment technology. Based in Los Angeles, the firm assists clients in formulating product, marketing, and technology strategies for multimedia and digital entertainment products and services. While on staff at THX Ltd., Mr. Tully managed a team of entertainment and engineering specialists that developed, integrated and promoted technology for optimizing the presentation of digital content throughout a broad ecosystem of Consumer Electronics and component manufacturers, Hollywood studios, and content creation and distribution facilities. Mr. Tully served as senior vice president of production for DIVX Entertainment, a subsidiary of Circuit City Stores. The company developed and marketed a unique DVD-based home video rental system. He was co-inventor of a portion of the underlying DIVX technology (awarded US patent), and managed the video production for the extensive library of DVD titles that DIVX manufactured for retail distribution. He subsequently served as a technology consultant to Cinea, a subsidiary of Dolby Labs, that developed and deployed systems for secure delivery of movie screeners and other high-value entertainment content. Mr. Tully worked for Pioneer Electronics for eleven years. As Senior Vice President of the Multimedia Systems Division, he managed the sales, marketing, and engineering support for Pioneer’s industrial LaserDisc, CD-ROM, and professional videodisc recorder products in the United States. Mr. Tully is currently a member of the Hollywood Professional Association, MESA and SMPTE. He holds a Bachelor of Science degree in Systems Science from Michigan State University and a Master of Science in Educational Policy Studies from Florida State University.