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HPA Supersession


(More Speakers and additional sessions to be announced.)

9:00 am – 4:45 pm

Change in consumption and Delivery: How do we cope in this wild west of media creation/delivery? Get Ready! Be Flexible!
Consumer Choice Changes Everything!
WHO is watching WHAT, WHERE and WHEN?

9:00 am – 9:05 am Introduction
Jerry Pierce

9:05 am – 9:30 am Keynote – Planning for the Sea Change: Consumers and the Media World
It is well known that consumers viewing patterns have changed. The change is profound and the Media industry will never be the same. Services such as Facebook, for example, are now in the media business. There is one strategically important question still on the table, though; ”Does the Media Industry have a master plan?”.
Sam Matheny, NAB

9:30 am – 10:15 am Do You See What I see: Who is Watching and on What?
Understanding how media consumer demographics have changed is vitally important. This is a given. How well do we know the “new” audience, though? They are connected to a growing number of platforms, including Over-the-Top (OTT) services and online. They are watching on who knows what device. Find out just who is watching what, over which platform and on what device as Scott Brown, SVP, Technology Strategy & Delivery, Nielsen, shares what Nielsen knows.
Scott Brown, Nielsen

10:15 am – 11:00 am Speaking of Consumption Devices: Bringing Home the Bits
Walk into any big box electronics store and you are confronted with an epic number of three letter acronyms (TLAs). From UHD to HDR to WCG, don’t forget 4K, there is a lot to take in. Just as viewers are changing, so are the devices on which they are binging. Peter Putman, Technology Consultant, Kramer Electronics, explains what the TLAs mean, but also where the technologies and standards behind the acronyms stand.
Pete Putman, Kramer Electronics

11:00 am – 11:20 am Refreshment Break

11:20 am – 11:30 am How HPA is evolving and mentoring – GET INVOLVED!!
Leon Silverman, Walt Disney Studios
Loren Nielsen, Entertainment Technology Consultants

11:30 am – 12:30 pm Who’s Consuming Who? How today’s technologies are changing the relationship between content creators and content consumers
Binge-watching.  Same day releases.  Anytime, anywhere.  Couch potatoes still exist, but they’ve turned into fast food french fries, consuming their content on the go.
Recent developments in technology have allowed content creators and distributors to break the mold when it comes to how viewers are able to consume content, but have they created a monster?  In this session, six creators, consumers and distributors will give a brief presentation on their experiences and observations on content consumers’ increasing demands and how that is affecting content creators and distributors.  The second half of this panel will be dedicated entirely to questions from the audience.  After all, the modern couch potato is no longer a passive consumer!
Jennifer Zeidan, ILM Post
Leon Silverman, Walt Disney Studios
Jaclyn Grubin
Sana Saeed
Justin Chin

12:30 pm – 1:30 pm Lunch

1:30 pm – 2:15 pm The Content Explosion: New Content Sources and New Content
Next-gen media companies such as FullScreen Media and AwesomenessTV, are relatively new players in the entertainment experience space. They create a variety of content types and the successful ones have vast followers, sometimes numbering in the millions. These emerging models, however, require other services, such as Brightcove and QYOU, to expand distribution of content beyond their traditional home, YouTube. During this panel, you will learn what these next-gen media companies are doing, who is watching them, what technology problems they encounter with content distribution, and how the distribution is monetized.” Panelists will also explore the economics in an attempt to answer the question, “Why start something new?”.
Seth Hallen, HPA President
Chuck Parker, Sohonet
Renard Jenkins, PBS
Albert Lai, Brightcove
Curt Marvis, QYOU

2:15 pm – 3:00 pm Streaming Super Bowl LI
The Super Bowl is one of the Internet’s most-streamed events of the year, and preparing for it is a one-of-a-kind activity, testing the limits of all systems involved.  In this session, we walk through FOX Sports’ yearlong preparation leading up to and including the big game – covering the unique scaling, security and operational complexities needed to deliver a live stream to millions of simultaneous viewers.
Devin Poolman, Fox Engineering/Operations

3:00 pm – 3:20 pm Refreshment Break

3:20 pm – 3:35 pm Keynote: Creating Movies that Move Audiences in Every Window and Platform
Theatrical Exhibition is the first stop for most major motion pictures on their path to consumption across an ever widening array of devices, platforms and viewing devices. Increasingly, theatrical success is being driven by premium environments, formats and experiences. How are filmmakers, studios and exhibitors preparing content for theatrical that can then be consumed in downstream windows? What are the challenges, opportunities and promise of delivering theatrical motion pictures to audiences today?  This brief introduction will set the stage for the afternoon’s discussion.
Leon Silverman, Walt Disney Studios

3:35 pm – 4:35 pm The Spectacle of the Theater!!
Theatrical presentation of feature motion pictures continues to evolve. We are seeing new options for patrons – premium large format experiences, motion seats, recliners and improved presentation technology in sound and image. How does this impact decisions made by studios and exhibitors? How is the theatrical experience changing the way we make, deliver and present movies?
Jerry Pierce
Jackie Brenneman, NATO
Neil Campbell, Landmark Cinemas, Canada

4:35 pm – 4:45 pm What Just Happened? A review of the day by Jerry Pierce and Leon Silverman