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Rob Gonsalves

Rob Gonsalves

Rob Gonsalves is Director of Architecture at Avid. Since joining Avid in 1989 as the company’s 15th employee, he’s helped develop the industry’s preeminent nonlinear editing system Avid Media Composer, specializing in programming video effects and color correction. He later led the development of the architecture of Avid’s media enterprise products, including MediaCentral | UX, the cloud-based web front-end to the MediaCentral Platform.

He is currently leading the architecture and development of Avid’s Connectivity Toolkit, the APIs and SDKs that enable Avid’s partners to integrate their products and services into the MediaCentral Platform.