Monday seminars are NOT included in full conference registration, you may add them separately on the registration form.
This seminar will be located in the Hibiscus Room, Mezzanine Level of the Hyatt



1:00 pm – 5:00 pm

ATSC Seminar: ATSC 3.0

ATSC 3.0, the next generation television broadcast standard, is nearing completion, and offers a wide range of new content delivery options to the TV production community. This session will explore new possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

1:00 pm – 1:05 pm WelcomeMadeleine Noland

1:05 pm – 1:35 pm ATSC 3.0 Overview
This presentation will fill in details of the ATSC 3.0 system that impact content production, distribution, reception and rendering.
Madeleine Noland

1:35 pm – 2:35 pm Distribution and Display
This session will explore the television distribution ecosystem within which next-gen content will exist, and the consumer technologies on which it will be presented to end users. Legacy and next-gen practices/technologies will be discussed, as well as transitional options.
Moderator: Madeleine Noland
Dave Siegler, Cox Media Group
Nandhu Nandhakumar, LG Electronics
Steve Koenig, Consumer Technology Association
Winston Caldwell, 21st Century Fox

2:35 pm – 2:50 pm Refreshment Break

2:50 pm – 3:50 pm Interactivity
ATSC 3.0 standardizes an expansive environment for W3C-based interactive content that can be delivered over the broadcast or from the Internet. This session will explore how content providers can enhance their product to provide a more engaging and personalized experience for the consumer.
Moderator: Mark Corl
Guy Hadland, UniSoft Corporation
Joe Winograd, Verance
Azita Manson, OpenZnet
Pete Van Peenen, Pearl TV

3:50 pm – 4:50 pm Next-gen Content Production – Feeding the ATSC 3.0 Ecosystem
ATSC 3.0 provides numerous new and enhanced methods of content delivery, but none of it matters if there is not compelling content produced that takes advantage of these advanced services. This session will consider what needs to happen upstream in the next-gen TV ecosystem for ATSC 3.0 to be successful.
Moderator: Skip Pizzi
Steve Bartkowicz, NBCU
Thad Beier, Dolby Labs
Howard Lukk, SMPTE
David McElhatten, Fox Networks Group

4:50 pm – 5:00 pm Wrap-up/thank-you
Madeleine Noland