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TECH RETREAT CONFERENCE PROGRAM (SUBJECT TO CHANGE)

underlined content links to more info

TR_2017_PROGRAM-MONDAY

11:30 am – 6:00 pm Registration Open (Mezzanine Level of the Hyatt)

1:00 pm – 5:00 pm ATSC Seminar: ATSC 3.0 (Hibiscus Room, Mezzanine Level of the Hyatt)

1:00 pm – 6:00 pm VR Seminar (Grand Salon, Mezzanine Level of the Hyatt)

TR_2017_PROGRAM-TUESDAY

7:30 am – 6:30 pm Registration Open

9:00 am – 4:45 pm HPA Supersession
Change in consumption and Delivery: How do we cope in this wild west of media creation/delivery? Get Ready! Be Flexible!
Consumer Choice Changes Everything!
WHO is watching WHAT, WHERE and WHEN?

4:35 pm – 4:45 pm What Just Happened? A review of the day by Jerry Pierce and Leon Silverman

4:45 pm – 8:00 pm Innovation Zone with Cocktails (dedicated demo time)
ACES (AMPAS), Adobe, Aspera, Aveco, Avid, axle Video, Black Box, Blackmagic Design, Bluescape, Canon, CineCert, Cinema and Photo Research Institute, Cinnafilm, Colorfront, Comprimato Systems, DDP Americas, Dolby Labs, Dternity by Fujifilm, EditShare, Elemental Technologies, ELEMENTS, FilmLight, Fraunhofer IIS, G&D North America, G’Audio Lab, GIC, Grass Valley, Gray Meta, Igneous Systems, Ikan, Image Essence, isovideo, Key Code Media, MediaSilo, NABA-DPP, Nevion, NexGuard (Kudelski), Nextera Video, Omnitek, Pixspan, Quantum, Qube Cinema, Qumulo, Radiant, RED Digital Cinema, Rohde & Schwarz, SAM – Snell Advanced Media, Samsung, Signiant, Sohonet, Sony Electronics, SpectraCal/Portrait Displays, SRI International, StratusCore, Tektronix, Teledyne LeCroy, Telestream, Teradek, The Studio at B&H, Thinklogical

TR_2017_PROGRAM-WEDNESDAY

7:00 am – 7:30 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. Scaling Content Storage for the Future, Mike Bott, Qumulo
2. IMF for Broadcast Users, Andy Quested, BBC
3. Mining, Refining, and Monetizing Video Archives via the Cloud, Mick Reed, Clippn
4. The Transition to IP: What is your reality? Bob Frye, Harman Professional
5. AI in the Cutting Room, Josh Rizzo, Technologist
6. HDR Measurements, Lynn Yeazel & Steve Holmes, Tektronix
7. IP Video Distribution & PTP Timing, Karl Kuhn, Tektronix
8. Media Asset Management: Your Media’s Future Starts Today, Tom Mauro, Arvato Systems
9. Streamline Workflows: The Case for Media Logistics, Joey Fulcher & Mark Pinkel, Ooyala
10. BXF 5.0: What’s New? Chris Lennon, MediAnswers
11. Cognitive Data Management: How AI Is Changing Workflow, Tony Cahill, StrongBox Data
12. Protect Your Premium Content, Mark Nakano, NexGuard
13. ISO-27001 security standard – Can the industry afford the cost? Stan Moote, IABM
14. From Post to Viewers:  Audio Mixing for OTA, OTT, & Beyond, TV Solutions Group, Telos Alliance
15. VR QC: Finding Real Problems in a Virtual World, Anthony Magliocco, EMTM
16. What’s a Sundog, Why Cloud and Other Mediarological Questions, Rich Welsh, Sundog Tools
17. High-Frame-Rate Masters for Standard-Frame-Rate Production, Tony Davis, RealD
18. Next-Generation HDMI & Display Port, Pete Putman, Kramer Electronics Technology Consultant
19. Hybrid Storage Approaches for M&E, Phil Sciuto, HGST
20. Plug and Play Studio Video over IP, Jed Deame, Nextera Video
21. XStream EFS – The NAS That Outperforms Any SAN, Andy Liebman, EditShare
22. Update on IMF and ACES for Long-term Archiving, Wolfgang Ruppel, RheinMain University
23. Is It Safe? Outsourcing for the Boutique Facility, Kenneth Yas, WCPMedia Services
24. Optimized Workflows in Hybrid Environments (with Avid), Catrin & Roger Beck, Elements
25. ASC UHDTV Subcommittee Reference Image Development, Don Eklund, Sony
26. Storage Performance in IP Workflows, David Sallak, Panasas
27. Blueprint of the Agile Studio, Steven Cohen, StratusCore
28. Moving Your Workflows to the Cloud, Patrick Sumby, Sohonet

8:30 am – 7:30 pm Innovation Zone open for appointments

See program below for dedicated Innovation Zone hours

8:30 am – 8:45 am Breathe

8:45 am – 8:55 am Welcome – Seth Hallen, HPA

8:55 am – 9:15 am Introduction & Technology Year in Review - Mark Schubin

9:15 am – 10:00 am Washington Update – Jim Burger, Thompson Coburn LLP

10:00 am – 10:30 am Graceful Evolution to Beyond HD
The graceful evolution into enhanced HD content (the addition of HDR, HFR, and extended color gamut) has the potential to bring forth an ecosystem that delivers a compelling and unambiguous value to the consumer.  An important element in this evolution is making high value content widely available over the full range of delivery systems (broadcast, cable, OTT, etc.). There is a significant belief that 4K-HDR is the inevitable next step in content delivery; but is it the best next step for entertainment content? If we separate the two (4K and HDR) and proceed with HD-HDR, the acceptance for both may in fact be accelerated.
Geoff Tully

10:30 am – 10:45 am Refreshment Break

10:45 am – 11:15 am Standards, Specifications and the NABA DPP Library Master Format -
Standards are essential; without them there’s simply anarchy!   But they are designed to solve many-to-many issues and the question is “are they too generic to guarantee interoperability in fully automated television workflows”?
Specifications are business driven; they work on the many-to-one principal and don’t attempt to fix the world!. The drawback is, if they aren’t based on Standards, they are just another proprietary product, making them a major business risk to the users.
This session explores how Standards=based Specifications are vital to future fully automated workflows and can change the way we think about traditional program delivery.
Andy Quested, BBC

11:15 am – 11:45 am File Delivery Automation: The Final Frontier?
Chris Lennon, MediAnswers
The phrase “file-based workflow” and the word “automation” have been used a lot lately, and seem to be positioned as a sort of holy grail we should all aspire to.  Some wonder if we haven’t already automated our processes to their limits.  To throw another metaphor into the mix, is the automating of the exchange of content delivery specifications the final frontier in file-based workflow automation?
This presentation will cover what’s being done by NABA and SMPTE to address this area that, today, is mired in a series of very manual processes.  Can mixing in some XML with a dash of BXF achieve the holy grail of automating all of this?  Come and find out.

11:45 am – 12:15 pm Will Online Video Revolutionize Production?
More audio visual content is now commissioned for non-broadcast than broadcast distribution – for online channels and platforms, branded content, corporate, education, training, consumer experiences, and so on.  There are now numerous production companies who produce entirely for this market – and never for TV.  And beside them is growing a host of specialist suppliers.  But how different is their working culture from movies and TV? And if it is different, does it matter?
The Digital Production Partnership (DPP) has conducted unique, in-depth research into the working culture of these new content creators. The findings are eye-opening – and pose significant questions for traditional production companies and broadcasters – and their suppliers.
Mark Harrison, Digital Production Partnership

12:15 pm – 2:13 pm Lunch (dedicated Innovation Zone time)

2:13 pm – 2:15 pm Quiz answer & announcements

2:15 pm – 3:15 pm Broadcasters Panel
The Broadcaster Panel is a free-flow Q&A session about the latest trends in broadcasting with a distinguished panel of senior level broadcast executives. Most of the questions come directly from the audience, and the panelists and the audience are encouraged to react and respond. Any broadcast hot topic could be discussed, which may include (in no particular order): migration to all-IP infrastructure, non-traditional broadcasting, the shift from live/linear to more on-demand, Ultra HD, high dynamic range, spectrum repack/reallocation, ATSC 3.0 migration, ATSC 3.0 advanced services, etc.
Moderator: Matthew Goldman, Ericsson
Bob Seidel, CBS
Rich Friedel, FOX
Mario Vecchi, PBS
Skip Pizzi, NAB
Del Parks, Sinclair Broadcast Group

3:15 pm – 3:45 pm CES Review – Peter Putman, Kramer Electronics Technology Consultant

3:45 pm – 4:00 pm Refreshment Break

4:00 pm – 4:30 pm The World’s First 8K/4K Regular Broadcasting
Masayuki Sugawara, NEC

4:30 pm – 5:00 pm HDR in a Cinema: Achievable Contrast
Jean-Philippe Jacquemin, Barco

5:00 pm – 5:30 pm Single-Master HDR, Gary Demos, Image Essence

5:30 pm – 5:45 pm Automatic SDR/HDR Conversions, Keith Slavin, isovideo

5:45 pm – 6:00 pm What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

6:00 pm – 7:30 pm Innovation Zone Open (dedicated demo time)

7:30 pm – 9:30 pm Welcome Dinner

TR_2017_PROGRAM-THURSDAY

7:00 am – 5:00 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. Washington Update follow-up, Jim Burger, Thompson Coburn
2. IMF for Broadcast Users, Andy Quested, BBC
3. Mining, Refining, and Monetizing Video Archives via the Cloud, Mick Reed, Clippn
4. Object storage, Cloud, Tape: Archives for Today and Beyond, Janet Lafleur, Quantum
5. The Role of Object Storage in M&E, Phil Sciuto, HGST
6. MAM in Post, Simon Adler, Dalet
7. Conversion between HDR & SDR: Opportunity or Problem? Bob Frye, Harman Professional
8. AI in the Cutting Room, Josh Rizzo, Technologist
9. HDR Measurements, Lynn Yeazel & Steve Holmes, Tektronix
10. IP Video Distribution & PTP Timing, Karl Kuhn, Tektronix
11. Media Asset Management: Your Media’s Future Starts Today, Tom Mauro, Arvato Systems
12. Streamline Workflows: The Case for Media Logistics, Joey Fulcher & Mark Pinkel, Ooyala
13. Protect Your Premium Content, Mark Nakano, NexGuard
14. From Post to Viewers:  Audio Mixing for OTA, OTT, & Beyond, TV Solutions Group, Telos Alliance
15. VR QC: Finding Real Problems in a Virtual World, Anthony Magliocco, EMTM
16. What’s a Sundog, Why Cloud and Other Mediarological Questions, Rich Welsh, Sundog Tools
17. High-Frame-Rate Masters for Standard-Frame-Rate Production, Tony Davis, RealD
18. New Technologies for Display Illumination, Pete Putman, Kramer Electronics Technology Consultant
19. Encoding for OTT Delivery, Gabe Russell, Brightcove
20. Plug and Play Studio Video over IP, Jed Deame, Nextera Video
21. RealMedia HD: The Case for a Proprietary Codec, Reza Rassool, RealNetworks
22. Cognitive Data Management: How AI Is Changing Workflow, Tony Cahill, StrongBox Data
23. Low-Cost Multi-Format Cloud-Based Dailies Deliveries, Kenneth Yas, WCPMedia Services
24. Investigation of Monitor Surround Levels & Environment, Gary Mandle, Sony (for ASC)
25. Storage Performance in IP Workflows, David Sallak, Panasas
26. Specifics to Save with On-Demand vs, CAPEX, Steven Cohen, StratusCore
27. Remote Collaboration: Almost Like Being There, Ken Rudman, Sohonet

8:30 am – 2:00 pm Innovation Zone open for appointments.

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:45 am Remote and Mobile Production Panel
Due to a continuing appetite for content from viewers of all the major networks, as well as each niche network, and across to newly launched streaming services, the battle is on to make it possible to watch almost every sporting and entertainment event that takes place, all live and as it is happening.  Key members from mobile providers, content producers, and network clients will explore the challenges and changes in all areas of remote production including mobile trucks, fly packs, and remote “at home” productions, which have garnered a great deal of attention recently.
Mark Chiolis, Grass Valley, moderator
George Hoover, NEP
Wolfgang Schram, PRG/Nocturne
Jason Brahms, VideoGorillas

9:45 am – 10:45 am AI/Machine Learning
Debra Kaufman, moderator
Sara Jordan, Virginia Tech, IEEE Global Initiative for Ethical Considerations in AI
Philip Hodgetts, Intelligent Assistance
Paul Mardling, Piksel
Yvonne Thomas, Arvato
Mark Testoni, SAP National Security Services

10:45 am – 11:00 am Refreshment Break

11:00 am – Noon Production in the Cloud: Pitfalls and Epiphanies
As bandwidth and WiFi reliability increases, productions are finding increased benefit in accomplishing production work in the cloud.  The cloud has not only accelerated remote collaboration on long-time digital processes, its mere existence has opened up automation not previously attempted from pre-production through post.  But there can be painful experiences for early adopters using this new technology.  This panel, referencing specific use cases, will highlight the pros and cons of current cloud production, the importance of security, and the potential of cross-app communication for more streamlining of the work, and provide a glimpse of cloud production in the coming years.
Moderator: Wendy Aylsworth, Walden Pond
Alex LoVerde, SyncOnSet
Joshua Kolden, Avalanche
Rich Welsh, Sundog Media Toolkit
Scott Squires, Pixvana
Gurparkash Saini, Avid

Noon – 1:58 pm Lunch and Final Innovation Zone Time (dedicated demo time)

1:58 pm – 2:00 pm Quiz answer & announcements

2:00 pm – 3:00 pm IMF and Automated Mastering
Bruce Devlin, Dalet, moderator
Stephen Wilson, Avid
Arjun Ramamurthy, 20th Century Fox
Rohit Puri, Netflix

3:00 pm – 3:30 pm Security Holes and How to Fill Them
Laurence Claydon, Motion Picture Solutions Limited

3:30 pm – 4:00 pm What Security Does Your On-Location Network Have?
Chris Taylor, Warner Bros.

4:00 pm – 4:30 pm Protecting Against Ransomware Attacks
Rob Gonsalves, Avid

4:30 pm – 4:45 pm Refreshment break

4:45 pm – 5:15 pm Lightfield Data Worklow
Siegfried Fößel, Fraunhofer Institute

5:15 pm – 5:45 pm From Set to Screen: Advances in Metrics and Color Management
The Academy of Motion Picture Arts and Sciences presents new developments that improve color management from the set to the screen. This session will cover a new, camera-independent lighting quality index and the latest ACES technical and application information.
Andy Maltz, AMPAS, moderator
Jack Holm, Academy SciTech Council Solid State Lighting Project Committee
Bill Mandel, Universal Pictures & ACES High Dynamic Range Working Group

5:45 pm – 6:00 pm What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

TR_2017_PROGRAM-FRIDAY

7:00 am – 12:00 pm Registration Open

7:30 am -   8:30 am    Breakfast Roundtables

1. IMF for Broadcast Users, Andy Quested, BBC
2. Media Asset Management: Your Media’s Future Starts Today, Tom Mauro, Arvato Systems
3. NABA Content Delivery Specs & QC in BXF, Chris Lennon, MediAnswers
4. Man and Machine: the Perfect Combination for Effective QC Anthony Magliocco, EMTM
5. Encoding for OTT Delivery, Gabe Russell, Brightcove
6. 9th-Annual Steve Lampen Asks Questions of Merrill Weiss
7. Scaling Your IMF Workflows, Eric Carson, Dalet
8. Should P3 Be Used/Standardized as an Interchange Format, Craig Todd, Dolby
9. Blueprint of the Agile Studio, Steven Cohen, StratusCore

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:05 am SMPTE Update – Howard Lukk, SMPTE

9:05 am – 9:15 am Review of the HPA UK Tech Retreat, Rich Welsh, Sundog Media Toolkit

9:15 am -   9:45 am Future Media Infrastructure: Software Defined Hardware
Eric Pohl, National TeleConsultants, moderator
Andrew Osmond, Aperi
Mo Goyal, Evertz
Alex Redfern, EVS
Erling Hedkvist, Lawo
more panelists to be announced

9:45 am – 10:15 am Lessons Learned from Open Source Technology Development -
Jai Krishnan, Google

10:15 am – 10:30 am Refreshment Break (load up on treats before the post-retreat treat)

10:30 am – 11:00 am Semantic Metadata – Jean-Pierre Evain, European Broadcasting Union

11:00 am – 11:30 am Are You Surrounded? Immersive Sound Outside of Cinema
People have been constantly looking for the best way to create and consume content. Audiences can become more engaged with a good immersive experience, which is usually delivered in a cinematic fashion. But how do audiences consume the same content outside the cinema? We have bigger screens with brighter color, higher resolution, and better contrast for the visual. In this session, we will discuss how the audience listens to the sound, the other half of the experience.
Iris Wu, Ambidio

11:30 am – Noon 2k, 4k, 8k and the Bermuda Triangle of Depth of Field, Sensitivity, and Sharpness - Peter Centen, Grass Valley

Noon – 12:30 pm Improvements in Data Cables and Connectors - Steve Lampen, Belden
There is nothing that can’t be improved, and that includes cable and connectors.  A new Category 6a data cable uses an absorptive layer in the cable to combat noise and alien crosstalk and shield induced noise problems (such as ground loops).  A new method to install RJ-45 connectors is both simple and has the highest performance and can change from a jack to a plug (or vice versa) without reterminating.

OFFICIAL END OF 2017 HPA TECH RETREAT

12:30 pm – 1:00-ish Post-Retreat Treat
What the H? Did Pittsburg Give Us Our First Letter?
In 1957, a plaque commemorating “Hollywood’s Golden Jubilee” was dedicated by the mayor of Los Angeles, but everything about it was wrong. Was Hollywood actually born in Pennsylvania? Sixty years after the ceremony Mark Schubin tries to uncover the truth.