Steve Schklair is a Producer, Cinematographer and CEO of 3ALITY. He is currently dedicated to advancing VR from both a creative and technology perspective by creating content and developing new tools for 360 capture. Utilizing the same vision and technological skill that elevated 3ALITY to the standard in native 3D systems for movies including Transformers, X-Men, Hobbit, and The Martian, Schklair is already making an impact on virtual reality’s potential. Schklair was Producer/Digital Image Director on the groundbreaking U23D movie released in 2007, and also served as a producer for the Russian epic, Stalingrad, directed by Fedor Bondarchuk. Previous positions include VP at Digital Domain, Creative Director for R/Greenberg Associates, Producer of The Columbus Project for Robert Abel & IBM. In 2014, the Advanced Imaging Society recognized Schklair with the prestigious Century Award. Schklair is an associate member of the ASC, a member of the PGA, and is an award winning member of the VES.