9:00 am – 4:10 pm HPA Supersession:
The New Normal is Anything But – How Digital Technology From Creation to Consumption Impacts Everything
How Digital Technology Impacts TV Production and Post – Phil Squyres, Sony Pictures Television
9:15 am What’s Happening to Distribution/Consumers?
Keynote: Satisfying the Digital Addiction: Quenching Consumer’s Thirst for Creative Content – Michael Frey, Sony DADC New Media Solutions
9:15 am – 10:00 am Washington Update – Jim Burger, Thompson Coburn LLP
4:45 pm – 5:45 pm LIPA Laserama
Laser Illuminated projectors will enable superb images for cinema. But what does this mean for mastering and distribution? While this new class of projector can be designed to replicate the status quo with Xenon light sources, lasers make much more possible. This session will explain the results of using laser illumination on color gamut, speckle, metamerism, brightness, and power efficiency – with consideration of the trade-offs involved.
Pete Ludé, Mission Rock Digital
Bill Beck, BTM Consulting
Matt Cowan, Entertainment Technology Consultants
8:45 am – 10:15 am Professional Networked Media
Broadcasters and other media professionals are considering moving their live media streams from SDI & AES to Ethernet to enhance flexibility of their plant, to simplify cabling, to tap economies of scale of the enterprise networking industry, and to ease a move to a multi-resolution future that may include UHDTV. Many challenges in this effort remain, but this panel includes people who have done real-world live networked-media projects.
Moderator: Thomas Edwards, Fox
Al Kovalick, Media Systems Consulting
Jan Eveleens, Axon
Peter Chave, Cisco
Nicholas Pinks, BBC Research & Development
Eric Fankhauser, Evertz
Steven Lampen, Belden
10:30 am – Noon Better Pixels: Best Bang for the Buck?
Like stereoscopic 3D before it, so-called “4K” spatial resolution has been at hot topic at professional and consumer trade shows. Higher frame rates have also been widely discussed. But is it possible that “better pixels” (higher dynamic range and color volume) might be better than either more spatial pixels or faster pixels? Or might some forms of “better pixels” actually cause problems on formerly low-brightness cinema screens?
Moderator: Pat Griffis, Dolby
Higher Resolution, Higher Frame Rate, and Better Pixels in Context – Mark Schubin
Color Volume and Quantization Errors – Robin Atkins, Dolby
Image Dynamic Range in TV Applications – Masayuki Sugawara, NHK Research Labs
8:45 am – 9:10 am SMPTE Update – Peter Symes, SMPTE
9:35 am – 10:30 am MovieLabs Proposals for Standardizing Higher Dynamic Range and
Wider Color Gamut for Consumer Delivery
Last year, MovieLabs with its member studios developed the MovieLabs Specification for Next Generation Video for high dynamic range and full color gamut video distribution. This panel discusses some of the technologies that need to be standardized to realize the specification, including an HDR EOTF, mastering display metadata, and color differencing for XYZ. We also consider how other standards could build on these to address mastering workflows, additional consumer distribution use cases, and baseband video carriage.
Moderator: Jim Helman, MovieLabs
Scott Miller, Dolby
END OF 2014 HPA TECH RETREAT
12:30 – 1:00 pm Post-Retreat Treat: Is Nothing New?
Photographic stereoscopic 3D movies were patented in 1852. Global transmissions to theaters were described in 1877. Video journalists, home shopping, online courses? 1882. Sportscasts? 1884. Motion-platform simulators? Broadcast schedules? The 24-hour news cycle? Be amazed!
Mark Schubin, SchubinCafe.com