Ownzones Media Network, the OTT EntTech company, is leading the charge to revolutionize cloud-based distribution of content by consistently introducing cost and time saving measures for its clients.
In the world of digital distribution, the biggest challenge for studios and rights holders is prepping content to comply with today’s digital format distribution standards. Until now, sending the content to such platforms as Netflix, Amazon and Hulu has been extremely inefficient and incredibly costly. Taking a disruptive stance, OWNZONES has now cracked the code by unveiling ProRes IMF support to its Post Production suite of features in the cloud for IMF (Interoperable Master Format).
“Today’s legacy industry platforms are offering antiquated processes that are too expensive and time consuming,” said Dan Goman, CEO of OWNZONES. “We are radically disrupting the marketplace by creating new ways to distribute content without it continuing to break the bank. After years of research with a talented tech team at OWNZONES, we are pleased to be far ahead of all other companies offering digital distribution. We continue to roll out new innovations on a consistent basis, offering our clients bleeding-edge, yet cost-efficient, solutions to the growing challenge of keeping up with rapidly expanding OTT industry global platform needs.”
With today’s announcement, two new features – Cloud ProRes Previewer & ProRes Based IMF Packaging – will become a first for the industry as they bring a post-production solution for ProRes video editing of IMF packages in the cloud. Now customers with entire libraries of content mastered in ProRes format can leverage the power of IMF without incurring massive conversion costs. Customers will continue to have the option to convert to J2K-based IMF packages, if needed.
By utilizing the OWNZONES Connect™ cloud solution, which incorporates OWNZONES’ proprietary parallel scaling technology, ProRes files are simply “wrapped” in IMF-specific packaging, ready for distribution. The process happens entirely in the cloud, in record time and at a fraction of potential competing solutions.
The new cloud-based ProRes features, the first introduction of its kind, will be part of the offering behind OWNZONES Connect™, a state-of-the-art digital supply chain in the cloud.
“We recognize that there’s a majority of the industry that uses ProRes as their mastering format, and converting it to a different format creates a lot of challenges,” said Aaron Sloman, Chief Technology Officer at OWNZONES. “By using our new features, companies that are ProRes based can move to IMF without the re-transcoding of their files, which can be very costly and time consuming, especially for large media libraries.”
Sloman added: “ProRes video storage and localized versioning long needed a component-based standard among the studios and media companies, and our new product launch accomplishes this as well. Using IMF as the standard, the industry becomes more efficient. We have already seen demand from our customers who realize the cost savings and are confident they won’t lose quality and time, especially for large media libraries.”
As the post-production processing continues to migrate to the cloud, OWNZONES is taking a leadership position in introducing many cloud-based features with its proprietary platform, OWNZONES Connect™. With years of research invested in the platform, OWNZONES Connect™ is designed to conform and distribute digital content in the most efficient and streamlined way possible to all devices. It also acts as a post house in the cloud with state-of-the-art features in editing, conversion and encoding, motion graphics, sound mixing and editing.
More specifically, OWNZONES Connect™ features an array of capabilities that work in conjunction with each other to create the ultimate post house in the cloud for IMF. This includes the Cloud IMF transcoder, the Native Cloud CPL Builder, Cloud-based CPL Source Previewer, Cloud-based IMF Playback, Supplemental Packager and Elastic Parallel Transcoding.