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17 2017 Apr

Media Leaders to Redefine the Future of the Industry at Avid Connect

The Avid Customer Association’s fourth annual gathering will reveal the results of the inaugural ACA Vote. 

Avid® recently announced a jam-packed agenda for Avid Connect 2017, the annual gathering of the Avid Customer Association (ACA). Avid Connect is a unique industry event that brings together hundreds of media industry leaders, technologists and creative professionals from all over the world to explore new ideas, strengthen their knowledge, expand their network and prepare for the year ahead. Avid Connect 2017 will take place April 22-23, 2017 at Wynn Las Vegas prior to The NAB Show.

Avid Chairman and CEO Louis Hernandez, Jr.’s opening keynote will reveal the beginning of an exciting new chapter in Avid’s transformation and unveil the most significant developments to the Avid MediaCentral® Platform—the industry’s most open, tightly integrated and efficient platform designed for media—since its launch three years ago. Attendees will be first to learn about industry-defining cloud innovations that will take MediaCentral and Avid’s comprehensive tools and workflow solutions for creating, distributing and optimizing media to the next level.

Avid will also unveil the results of the inaugural ACA Vote, which has given ACA members the unique and unprecedented opportunity to directly influence the company’s future technology direction, product roadmap and service offerings. Attendees will not only learn the outcome of the collective vote, but also learn how Avid will use the results to aid the company in prioritizing its plans in order to best support the media industry in addressing its most pressing challenges and seizing the most important opportunities.

Avid Connect will feature dozens of thought-provoking and insightful sessions led by the industry’s foremost thought leaders, business trendsetters, technology innovators and award-winning creative artists from Avid’s preeminent client and user community. This year’s growing speakers list includes:

  • Mohammed Abuagla, CIO/CTO of Technology and Operations at Al Jazeera
  • Fabrice Lorenceau, Co-Founder and Head of Production at LiveLike
  • Editor Catherine Haight, ACE (Transparent, Girls, New Girl)
  • Sound editor James Mather (Harry Potter and the Deathly Hallows, Mission: Impossible—Rogue Nation, Me Before You, Wonder Woman)
  • Editor Kabir Akhtar, ACE (Arrested Development, Crazy Ex Girlfriend).

This year’s sessions are organized around three top-level tracks, offering something for everyone—whether they’re a media industry executive, part of a creative team, or an independent creative professional:

  • Transforming the Media Enterprise: Innovation in Business and Technology
  • Empowering Collaboration: The Talent, Tools, and Technology
  • Mastering Your Craft: The Art of Cutting-edge Storytelling

This year’s inspiring keynotes and interactive breakout sessions will cover everything from the latest in cloud technologies and the newest workflow innovations, to groundbreaking immersive viewing experiences and building long-term viewer loyalty.

“We’re coming together for the fourth consecutive annual event, at a time when the industry and Avid stand at the threshold of an exciting new chapter,” said Avid Chairman and CEO Louis Hernandez Jr. “With an outstanding lineup of speakers, we’re looking forward to another sell-out event. The Avid Customer Association is a shining example of what we can accomplish together when the community works collaboratively to define the future of our industry.”

At the Avid Connect partner pavilion, dozens of industry-leading companies that are part of a rich ecosystem made possible by the openness of the Avid MediaCentral platform will showcase their latest products and technology innovations for Avid workflows. The list of Avid Connect and ACA sponsors continues to expand, demonstrating the growing recognition of their importance to the industry by organizations like NAB, the IABM and Sports Video Group, and companies like HP, Dell, AMD, Dolby, Aspera, an IBM company, PACE Anti-Piracy, Quantum, Telestream, Oracle Diva, and HGST, a Western Digital Brand.

With last year’s Avid Connect selling out before the event, attendees are encouraged to register soon to secure their spot. For more information, including a complete agenda and registration details, visit http://www.avidconnect2017.com

17 2017 Apr

Avid NEXIS Media Storage Seeing Strong Customer Adoption

Buyers citing several key motivators including workflow advantages, true storage virtualization, capacity and system performance, and readiness for future requirements

Avid® recently announced that Avid NEXIS™, the first and only software-defined storage platform specifically designed for storing and managing media, has seen wide and rapid adoption around the globe, and has delivered valuable benefits to broadcasters, post-production facilities and educational institutions since its launch in April 2016. To date since its debut, over 1,400 systems have already been sold to customers worldwide, with significant sales momentum being seen in the fourth quarter of 2016.

Customers across North America, Europe, and the Middle East cite specific benefits they’ve experienced with Avid NEXIS, including: the ability to manage more advanced and collaborative editorial workflows; much more flexibility to accommodate changing storage needs on different projects; and the breaking down of silos within media production environments; all on a high-performance, highly scalable, flexible, and secure infrastructure that enables organizations to be ready for future media-production demands.

Powered by the Avid MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed specifically for media operations, Avid NEXIS is a powerful, intelligent shared storage system that enables true storage virtualization for any real-time media application. The openness of Avid NEXIS also enables real-time editorial collaboration using not only Avid Media Composer®, but other editorial and creative tools including Adobe Premiere Pro CC, Apple Final Cut Pro X, DaVinci Resolve and more, as well as allowing easy integration with third-party asset management systems. It has been deployed by a wide range of media enterprise organizations around the world including major broadcasters, leading post-production facilities, and well-respected educational institutions.

Broadcast: Sky Deutschland

Broadcast facilities are leveraging Avid NEXIS to meet their needs scaling up for ultra-high resolution TV production, and for enabling more effective collaboration among studio facilities. Sky Deutschland, the pay-TV market leader in Germany and Austria needed to update its infrastructure to speed production schedules as they ramp up content volume. By connecting Avid NEXIS | E4 to Avid Media Composer, Sky’s news and sports production teams now have more power and speed, and are enjoying better collaboration across every stage of their workflow – all the way from content creation to distribution and monetization.

“With competition for viewers so intense, we have to give our customers the very best TV experience every time, which means we have to create and deliver highly engaging content at a very fast pace,” said Kevin Hughes, director of broadcast engineering at Sky Deutschland. “Our investment in the Avid platform has given us a much more scalable, efficient, secure and flexible production and delivery environment. So we can work at the pace we need, with the assurance of having the highest quality production levels. And we’re confident that we now have the technology in place to meet the next wave of future challenges.”

Post-Production: Cine Plus

Numerous post-production facilities are now using Avid NEXIS to facilitate collaborative and efficient 4K production workflows, and bring more flexible provisioning capabilities with virtual storage management. Cine Plus, a leading media service provider in Germany, recently extended its storage environment with a new 120TB Avid NEXIS | E4 storage system, using the System Director Appliance alongside its existing Avid shared storage system, which also includes Avid NEXIS | PRO professional class storage—an even more affordable alternative to the enterprise class Avid NEXIS | E Series storage solutions.

“A number of our multi-editor productions just wouldn’t be possible without the real-time collaborative editorial workflows we have with Avid NEXIS,” said Torsten Seemann, head of technical operations and support at Cine Plus. “The modularity of Avid NEXIS gives us great flexibility to extend the storage systems, or separate them for use at another location, depending on requirements. We’ve also been thrilled with the help we’ve gotten from Avid’s clearly expert and highly experienced technical support team. This combination of technology and expertise has made Avid NEXIS unbeatable for us.”

Education: Middlesex University

Avid NEXIS has also made a significant impact in the market for media-based education, enabling institutions around the world to prepare students for success in their future careers. Middlesex University, a leading media educational institution in London, has invested in Avid NEXIS | E4 and Avid NEXIS | E2 systems with the System Director Appliance to replace an aging, unreliable storage system at its newly formed School of Media and Performing Arts.

“With Avid NEXIS we have a reliable, high-performance and scalable central storage platform to support our curriculum,” said Daniel Sosnowski, Faculty Technical Manager at Middlesex University. “Avid NEXIS has received an overwhelmingly positive response from the industry and will now offer our students first-hand experience using systems that mirrors real-world production facilities, dramatically increasing their employability potential.”

Additional Avid NEXIS Customers Worldwide
Other customers that have recently adopted Avid NEXIS include Sinclair Broadcast Group, Quincy Station Group, The Golf Channel and Fotokem in the US; ITV Studios, Amazon, Envy, Molinare, Westminster University and Edinburgh University in the UK; Israel’s Ha-Mitcham, Discovery Dubai, MBC and Jordan TV in the Middle East; and across Europe at Canal Factory and Cinéfabric in France, Sky Italia, RTL Nederland, and TV2 Hungary.

“We’ve seen incredible success with Avid NEXIS, which has brought many demonstrable benefits to our customers in its relatively short time in the market,” said Jeff Rosica, President, Avid. “These early adopters are some of the world’s most acclaimed broadcasters, post-production facilities and educational institutions. Even with their diverse environments and business needs, Avid NEXIS is proving its versatility and effectiveness in helping all of these organizations increase their production capacity, streamline collaboration, and future-proof their workflows.”

 

15 2017 Mar

The format explosion – blowing up proceedings at HPA Tech Retreat UK in Oxfordshire this July

Richard Welsh, CEO SunDog, Co-Chair HPA Tech Retreat UK

Richard Welsh, CEO SunDog, Co-Chair HPA Tech Retreat UK

HPA’s Tech Retreat returns to the UK for its second year this July from 11 to 13, back at the wonderful Heythrop Park in Oxfordshire.  Hot on the heels of a sold-out Palm Springs event, the UK Tech Retreat again promises the latest from Hollywood mixed with a strong local view from the UK and European industry.

Examining the explosion of formats from cinema to home and beyond, HPA Tech Retreat UK will look at how creativity is impacted by the myriad of technology choices from lens to screen (and headset!). Kicking off with the new Tech Retreat Extra “TR-X”, Tuesday afternoon will explore Virtual Reality from a practical point of view with expert views on the hands-on practicality of VR, and a look inside real world projects being handled by leading local facilities. Wednesday’s Supersession will examine the format explosion in more detail starting at the camera right through the production and post process to the supply chain and the challenges of the ever expanding gamut of possibilities for audiences to consume content. From TR-X to the last session, we’re building out a program to address present, and future concerns you face.

We are continuing what we began last year, building an invaluable event that is informative and  connective.  The Tech Retreat brings together recognized experts and thought leaders; peers who head to Oxfordshire to debate the most important issues facing all of us who are at work creating and managing content. And, just as importantly, while the Tech Retreat is enlightening and may sometimes be mind-blowing, it is also great fun. The same HPA DNA runs through the veins of the Oxfordshire and Palm Springs events; a chance to step away from our jobs for a moment and to connect with our friends and colleagues over breakfast, lunch, dinner and cocktails (not always in that order). The Tech Retreat is an essential tool for navigating the technology world off the edge of the map.

We’re planning the event right now, and I encourage you to send in panel proposals or reach out to me directly with ideas or comments, we are keen to hear them. The Innovation Zone is returning, so if you want to learn more…  We’ll be announcing the first panelists soon, and I’m sure you’ll find them intriguing!

Hope to see you in July in Oxfordshire.

 

15 2017 Mar

AMIA’s Digital Asset Symposium Unveils Insightful Presentations on Key Issues in Media Management and Distribution

Topics to include cloud-based media management and distribution, automated metadata, artificial intelligence’s role in rchiving and asset management, and successful vault conversion strategies

The 2017 New York edition of the popular Digital Asset Symposium (DAS) series, presented by the Association of Moving Image Archivists (AMIA), has announced its program lineup, which will include a wide range of educational sessions focused on the ongoing challenges facing digital asset management practitioners led by top experts in the field. The daylong event takes place May 5 at the Museum of Modern Art (MoMA) in New York. Real world presentations will explore the many facets of the life-cycle of content – from collection and maintenance strategies to delivery with the purpose of reaching new, bigger audiences.

“DAS is a thoroughly unique event where attendees learn from and engage with some of the best and brightest in the international digital asset community,” says Program Chair Nick Gold. “Presenters share their knowledge and experiences, which apply across a cross-section of disciplines. We’re also addressing key topics in our program that apply to experts working in many different roles, yet whose work aspires to the ultimate goal of preserving and managing our heritage so that future generations have access to it.”

The 2017 DAS program includes:

• Netflix: Cloud-based Media Management and Distribution     

In just 10 years Netflix has become one of the most successful media streaming companies and, beyond that, a significant creator of original programming. For this case study, a Netflix product manager will discuss the platform that powers their original video content workflows, and how it fits into an evolving architecture for the company.

MTV: Archiving the history of music television

MTV set out to transform a massive footage tape library that encompassed production source tapes, master tapes and audio source tapes, into a curated digital library. A mere four years later, The MTV Vault project allows Viacom to better leverage the value of their content and seize opportunities to increase revenue while preserving the music group’s legacy. Viacom’s Jamie DiVenere and Johanna Salazar will take a deep dive into the processes, teams, and technologies used – recognizing the successes as well as the project challenges past and present.

Automated Metadata

Media content managers yearn for an “easy button” that will help with the massive challenge of usefully tagging assets so they can be as discoverable and productive as possible over the course of their lifecycle. Automation technologies seem like they offer a promise of great potential improvements in this area. Metadata strategist Sally Hubbard will lead a discussion to talk about the state of the art of metadata tagging automation technologies, and where this is leading.

• AI and its Role in Managing and Archiving Digital Assets

James Hendler is a recognized visionary, who, along with Tim Berners-Lee and Ora Lassila, created The Semantic Web. He continues to push the boundaries of thinking in computer science and artificial intelligence research with his latest book “Social Machines: The Coming Collision of Artificial Intelligence, Social Networking, and Humanity” that highlights the challenges and the possibilities of the interconnection of human and machine intelligence. Hendler’s talk will focus on how certain approaches in systems engineering can enable massive improvements in productivity for managers of information via sophisticated and increasingly intelligent algorithms, while at the same time leading to systems that perform in ways that are designed to work as naturalistically as possible for their human operators.

“AMIA is the only organization that brings everyone to the table to share their knowledge, enlighten colleagues and educate the diverse content creation and preservation communities,” adds AMIA President Andrea Kalas. “To be able to tap into the expertise of others at an event like DAS provides an unparalleled opportunity to learn and network, as well as develop a better understanding for managing assets today for the future.”

To register for DAS or for more information, visit http://www.digitalassetsymposium.com.

15 2017 Mar

Xytech Expands Executive Team

Michael Vinyard (1)Industry Veteran Michael Vinyard Joins as SVP of Professional Services

Xytech has expanded its executive team with the addition of industry veteran Michael Vinyard to the new role of Sr. Vice President of Professional Services. With mission-critical implementations at premier broadcasters, studios and media services companies worldwide, Vinyard will be responsible for the delivery of consulting, configuration and installation services across the company.
Prior to joining Xytech, Vinyard held senior management roles with organizations in media, entertainment, finance, healthcare and consumer goods, including Fortune 100 organizations such as Warner Bros. Entertainment, CBS, Mattel and McKesson. At Xytech, he will manage worldwide services from the company’s Chatsworth headquarters as part of the executive committee.

Richard Gallagher, CEO of Xytech, commented, “Our business is expanding and Michael is well positioned to deliver world-class services to our clients and help our talented team of professionals continue to grow.”

Vinyard noted, “I’ve worked with Xytech in the past and I’ve always admired the vision and dedication the company has shown. I look forward to being part of an innovative company and delivering the services our clients require to be successful in today’s challenging environments.”

“Success is all about focus,” added Greg Dolan, Xytech COO. “Xytech has the most stable ownership and management team in the business. Having Michael allows us to expand our goals while maintaining the focus required to properly serve our clients. This commitment has driven us to our market-leading position and the addition of Michael shows our dedication to working with the best professionals in the business.”

15 2017 Mar

See Our Members at NAB!

We’ll be updating this list right up until showtime. Send us your NAB news!

Adobe
Renaissance

AJA
Booth SL 2505

ALT Systems
Renaissance

Arista
Booth SL11509

Aspera
Booth SL8124

Avid
Booth SU902

Avid Connect, the annual gathering of the Avid Customer Association (ACA) will see hundreds of media professionals gather in person to discuss the latest industry trends and the future of the industry. The event will be held April 22-23, 2017 at Wynn Las Vegas prior to the NAB Show.

For the fourth year in a row, Avid is bringing media professionals together for this industry-changing event. Avid will announce the latest developments around the MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media, and Avid’s comprehensive tools and workflow solutions for creating, distributing and optimizing media. Avid will also unveil the results of the ACA Vote, which gives ACA members the unique and unprecedented opportunity to directly influence the company’s future technology, product and service offerings. The event will feature influential and thought-provoking keynotes, content-rich technical and business sessions, and insights from visionaries from a number of broadcast and media organizations.

Run by a dedicated group of global media leaders and visionaries, the ACA provides essential strategic leadership to the media industry. The multifaceted program engages an extensive network of broadcasters, creative professionals, and other media and technology partners to address the most important strategic issues facing the community and work together to shape the future proactively. Avid Connect 2017 provides an incredible opportunity for Avid customers to network with peers from around the world, interact with the Avid management team, and make their voices heard through formal feedback sessions on Avid’s strategy, products, and services.

For more details and to register, visit the Avid Connect website.

Blackmagic Design
Booth SL216

Join Blackmagic Design at booth SL216 to learn more about its latest products for the feature film, post production and television broadcast industries, including two new portable hardware control panels for DaVinci Resolve, its professional editing and color correction software. The new DaVinci Resolve Micro Panel and the DaVinci Resolve Mini Panel are true professional grade hardware control panels that feature three exceptional quality high resolutions trackballs, precision machined control knobs, illuminated buttons and much more. Hardware control panels are critically important for professional color correction because the colorist needs to “hold the image in their hands” as they manipulate multiple parameters at once to create new and highly stylized looks, or even make very subtle natural changes. The incredibly small USB powered DaVinci Resolve Micro Panel is available now for $995, while the larger but compact and portable DaVinci Resolve Mini Panel with built in LCD screens and dozens in instantly accessible menus is available now for $2,995.

Cinedeck
Booth SL14805

Dell
Booth SL9111

Deluxe
Booth SU11416

Dolby
Booth SU1702

Grass Valley
Booth SL106

Graymeta
Booth S201LMR

IHSE
Booth SL2216

MTI
Booth SL14808

Nokia
Booth N1002VR

Panasas
Booth SL11127

Quantum  SL 5705

Signiant
Booth SL8711

SAM
Booth SL 1805

Scale Logic
Booth SL 5324

Signiant
Booth SL 8711

Sony
Booth C11001

SMPTE
Booth L28

Teledyne Lecrowy pSG
Booth SL 13706

Telestream>
Booth SL3316

Xytech Systems Corporation
Booth SL9324

14 2017 Mar

Therapy’s Lenny Mesina Provides Offline Edit & Audio Post Production for JellyWolf

Award-winning director Alma Har’el recently unveiled JellyWolf, a new short film for The Fifth Sense, a digital platform from i-D and CHANEL that explores the emotion of scent and the way it inspires female creativity.

Har’el’s eight-minute piece stars actresses Kiersey Clemons and Lisa Bonet in a magical, realist version of downtown LA brought to life with beguiling special effects: the young Clemons sets out on a journey to discover her mythical spirit animal “JellyWolf” with the help of Bonet’s modern shamanic beauty parlor owner.

Director Har’el has been lauded for her genre re-defining work that melds documentary and fiction. She picked up the top prize at Tribeca Film Festival for 2011’s Bombay Beach, as well as premiered her critically acclaimed latest feature LoveTrue, in 2016 to rapt audiences with longtime collaborator Shia LaBeouf as executive producer.

The reality-bending post production FX was brought to life by the team at DetEast Mexico, overseen by VFX supervisor Diego Vazquez. Editor Lenny Mesina of Therapy Studios brings a sense of movement and pacing that engages the viewer immediately and propels the narrative with a relentless flow, while the soundbed crafted by Therapy sound designer Eddie Kim heightens the tension and atmosphere. Colourist Brandon Chavez provides the richly saturated palette for the film, with sleek title design created by Placeworks + Scraplabs.

14 2017 Mar

Scotland’s STV Upgrades Avid Infrastructure with Next-Generation News Graphics

Leading commercial broadcaster deploys high-end graphics solutions powered by the Avid MediaCentral Platform to deliver stand-out programming.

Avid recently announced that STV, Scotland’s leading digital media brand, is deploying next-generation graphics solutions from the Avid Studio Suite. STV will optimize production processes and facilitate creative collaboration by using additional comprehensive tools on the tightly integrated Avid MediaCentral® Platform.

STV provides Scottish audiences with quality content live, online and on-demand, operating out of multiple broadcast hubs across the country. Scotland’s principal commercial broadcaster needed to upgrade an outdated graphics system at the end of its lifecycle to automate creative workflows across its sites, and to react to market demands more quickly.

Running a myriad of Avid Media Composer® editing systems and Avid Interplay® | Production asset management systems across its broadcast hubs in Glasgow, Edinburgh, and Aberdeen, STV is integrating multiple Avid Maestro™ solutions into its existing Avid infrastructure.  Maestro, part of the Avid Studio Suite, is one of the industry’s most comprehensive end-to-end real time high-resolution 3D graphics production tools.  STV chose Maestro to interact with viewers in an engaging way.

STV is reducing the overall footprint of its backend servers to run its multi-site system, eliminating any pre-existing interoperability issues, with the end vision of ultimately removing departmental silos entirely. By deploying Avid Maestro across its sites, STV will now have the ability to design and produce in-house graphic elements and single or multi-use templates, improving collaboration and reducing the amount of duplicated efforts by its work force.

“We operate in a very competitive environment so there is always demand for compelling programming and our upgrades will help STV to stand out,” said Sam Dornan, Channels Operations Manager at STV. “Avid’s tools will give our graphics teams across the channels the freedom of more fluid and dynamic elements which, in turn, will help us to distinguish our brand and build viewer loyalty via consistent and distinct themes across all our shows.”

STV will benefit from seamless integration of Avid Maestro with the existing newsroom systems across the multiple broadcast hubs, including Avid iNEWS. Maestro also provides social media integration via Social Media Hub, allowing the retrieval, filtering and on-screen display of content posted across a variety of social channels, including Twitter, Facebook, and Instagram. The investment also includes a support contract with Avid Global Services, providing users and operators across the regional Scottish hubs with access to training packages to increase the lifetime value of the new assets.

“By expanding its existing Avid platform, STV is providing eye-catching graphics to expand the scope of their stories to millions of viewers, whilst creating a unique workflow ecosystem across its regional broadcast hubs,” said Tom Cordiner, senior vice president, Global Sales, Avid. “The implementation of Avid’s next-generation products also allows for further expansion, including the adoption of future broadcast requirements, such as moving toward cloud-based workflows.”

STV reaches 3.5 million viewers each month, with first-class programming including long-running British soaps Emmerdale and Coronation Street, global entertainment phenomenons like The X Factor and Britain’s Got Talent, strong home-grown productions and the most comprehensive local news service in the UK. STV also delivers local TV for Scotland’s largest cities, STV Glasgow (launched in June 2014) and STV Edinburgh (launched in January 2015).

14 2017 Mar

Blackmagic Design Announces DaVinci Resolve 12.5 for Linux Now Available

DaVinci Resolve and DaVinci Resolve Studio are now available for Red Hat and CentOS Linux.

On March 2 Blackmagic Design announced that DaVinci Resolve, its professional editing and color correction software, is available on Red Hat and CentOS Linux. This allows customers with Red Hat or CentoOS 6.8 or 7.2 systems to download and use the free version of DaVinci Resolve or the full DaVinci Resolve Studio. Adding Linux support gives customers more choice in hardware, allowing them to build extremely high performance, low cost workstations for editing and color correction.

Previously, DaVinci Resolve Studio was only available on a special build of Linux for customers using the high end DaVinci Resolve Advanced control panel for professional colorists.

Read more here.

14 2017 Mar

Avid VENUE 5.4 for Avid VENUE

S6L streamlines and accelerates workflows for the most complex theater and other live sound productions.

Avid recently announced the availability of a new version of Avid VENUE™ Software for its award-winning Avid VENUE | S6L live sound system. Building on Avid VENUE | S6L’s success in the theater market, Avid has delivered a host of new workflows and capabilities powered by the MediaCentral® Platform to help sound designers and operators take on the world’s biggest and most complex theater and other live sound productions.

Theater productions are extremely complex, requiring extensive programming of scenes. Based on feedback from Avid’s respected community of leading theater sound designers, operators and system integrators, Avid VENUE 5.4 software delivers a host of updates to the Avid VENUE Snapshot and Events architecture that streamline, accelerate and enhance the programming of theater productions.

Updates to Avid VENUE | S6L’s Snapshot architecture enable sound designers to significantly streamline, speed up and enhance the programming of theater productions. Avid VENUE 5.4 also adds functionality to enable programming and workflows that were previously time intensive, and in some cases, impossible.

Enhancements to Avid VENUE’s Snapshots system include new momentary (non-sequential) snapshots, snapshot groups, and parent/child snapshots, and aux sends (up to 96) can be added to the snapshot Scope. Events updates give sound designers and engineers much greater flexibility to trigger events via external MIDI commands, LTC/MTC timecode values, the channel color and X&Y switches on the control surface, meter levels, and more, making almost all parameters available as triggers and actions. These enhancements are extremely powerful tools to program not only theater productions, but also other complex live sound productions.

Avid VENUE 5.4 also allows users to freely assign outputs between networked S6L systems sharing I/O for better collaborative flexibility, enabling engineers to assign Stage 64 outputs per output card instead of having to assign a Stage 64 entirely to one S6L system or another. This significantly improves the versatility and application of a shared I/O S6L system, for example where a FOH engineer needs dedicated control of a set of outputs that are feeding a PA system, while the rest of the outputs are controlled by a monitor engineer feeding in-ears, monitor wedges, etc.

“These latest innovations to Avid’s VENUE Software are part of Avid’s commitment to providing the most advanced tools and workflow solutions for our esteemed community of live sound customers,” said Dana Ruzicka, Vice President and Chief Product Officer at Avid. “With Avid VENUE | S6L’s growing success in the theater market, Avid VENUE 5.4 Software gives sound engineers the speed, flexibility, and efficiency they need to support the biggest, most complex theater and other live sound productions worldwide.”

Avid VENUE | S6L is a fully modular, scalable live sound mixing system that delivers best-in-class functionality for a range of live sound mixing applications, including front-of-house, monitor, broadcast, theater, and more. Featuring modern, touchscreen workflows and the industry’s most advanced live sound engine, Avid VENUE | S6L offers unprecedented power to easily handle large, complex tours and events. With tight integration with industry-standard Pro Tools®, Avid VENUE | S6L functions as the perfect front-end to the MediaCentral Platform, the most fluid end-to-end media management and distribution platform in the industry.

 

Customers with a valid Avid support plan can download Avid VENUE 5.4 software from their Avid Account free of charge. For more information, visit avid.com/S6L.