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23 2016 Jun

HPA Tech Retreat UK to Feature the Latest Cinema Display Environment

Event will Present Unrivalled Viewing Experience with Support of RealD and Other Key Companies

London (PRWEB) June 23, 2016

When the HPA Tech Retreat, a pivotal gathering of those supporting the creation, management and dissemination of content for the dynamic landscape of distribution environments, makes its UK debut in Oxfordshire, 13 – 14 July, attendees will be viewing content in one of the most advanced settings in the UK. HPA is collaborating with RealD, Dolby® and a select group of companies to create an exceptional screening environment at the HPA Tech Retreat venue at Heythrop Park Resort.

Richard Welsh, the former SMPTE governor who heads the conference alongside HPA VP Jerry Pierce, noted, “The support of RealD and Dolby at the Tech Retreat UK will take our screening environment to a new level, immersing the audience in a unique experience. With a combination of RealD, Sony, Dolby, Harman Kardon and Bell Theatre Services technology and talent, we can present our panellists’ incredible content the best way possible. The Heythrop auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as a full Dolby Atmos sound system with JBL loudspeakers and amplification from Harman Kardon and Bell Theatre Services.”

The HPA Tech Retreat UK recently announced an expanded agenda for the two-day event. Highlights of the programme include presentations from ‘The Jungle Book’, experts from the record-breaking box office smash ‘Finding Dory’, an exclusive peek behind the scenes of ‘Game of Thrones’ Season 6, an extensive look at the technology and innovation in Ang Lee’s ‘Billy Lynne’s Long Halftime Walk” and many other sessions that bring compelling information on topics relevant to attendees. These include the practical use of high dynamic range (HDR), immersive sound (object-based audio), cloud applications in media, virtual and augmented reality (VR and AR) and many other future-facing technologies. Two pre-conference sessions, DPP’s first Plugfest, and the Charles Poynton and John Watkinson colour seminar, will kick-off the event.

The HPA Tech Retreat features the Innovation Zone, a curated environment where attendees can explore the latest developments from prominent companies including Avid, BlackBox, Dell, Emotion Systems, Grey Meta, Omnitek, Ortana Media Group, Pixspan, Quantum Data, Rohde and Schwarz, root6, SAM, Sohonet, Sony, Southampton Solent University and Sundog Media Toolkit.

The event features back-to-back social networking opportunities with catered meals and cocktail events.

For more information, or to register, visit

10 2016 Mar

2016 HPA Tech Retreat Breaks Attendance Record

Annual retreat also named new president and announced U.K. expansion

Records are meant to be broken, and the HPA Tech Retreat has obliged that mantra. The Hollywood Professional Association—formerly known as the Hollywood Post Alliance—has announced that it broke attendance records at the 2016 edition of its annual Tech Retreat.

Read the full story here.


23 2016 Feb

Differing Views On VR Cinematography Emerge at HPA Tech Retreat

Steve Schklair, CEO of 3D firm 3ALITY and founder of VR production company 3mersiv, observed that much of VR is still being defined. While elements are emerging, “this medium needs a language,” he said, noting that traditional filmmaking techniques and concepts–like framing of a shot and interpreting a shot through camera moves–don’t necessarily apply to VR production. In this vein, Schklair assessed, “For cinematographers, I’m not sure where the art is. At this point I would say VR is a storyteller’s medium but not a cinematographers medium.”

Read the full story here.

20 2016 Feb

There were how many theatrical versions of Star Wars: The Force Awakens?

The sheer number of film formats now required for theatrical release is taking its toll on the industry. Speaking at last week’s Hollywood Professional Association (HPA) Tech Retreat, in Palm Springs California, Star Wars: The Force Awakens co-producer Ben Rosenblatt revealed just how many were required for Episode VII.

Read the full story here.

18 2016 Feb

HPA Expands Popular Event, Unveils Plans For HPA Tech Retreat UK

Posted: Feb 18, 2016 2:06 AM PST

Retreat set for 13-14 July 2016 in Oxfo.rdshire

London and Indian Wells, CA (PRWEB) February 18, 2016

The Hollywood Professional Association (HPA®) has unveiled plans for a regional version of its preeminent event, the HPA Tech Retreat, to be held in the UK this July. The HPA Tech Retreat UK is the first example of an HPA global focus enabled by its affiliation with the Society of Motion Picture and Television Engineers® (SMPTE®). SMPTE and the HPA are partnering to present the event. The 2016 HPA Tech Retreat UK will take place at Heythrop Park Resort in Oxfordshire, Wednesday and Thursday, 13-14 July 2016.

Read full article here

18 2016 Feb

Hollywood Meets UK!

Every February for 22 years, near Palm Springs, California, top engineering, technical, and creative talent head to the desert for The HPA Tech Retreat.

Seen as the pivotal gathering place for those engaged in creating, managing and disseminating content across a dynamic media landscape, the HPA Tech Retreat has attracted thought leaders, first looks at disruptive technologies, and has created an environment where questions lead to more questions, and answers lead to further discussion. There’s really no easy easy to explain it unless you’ve experienced it.

For the first time, the HPA Tech Retreat will be presented in the UK, bringing two full days curated content along with its special spirit. The Tech Retreat challenges your thinking through engagement with your peers in back-to-back opportunities for incomparable conversation and invaluable connection. It is incredibly exciting to be bringing the event into the UK.

The HPA Tech Retreat UK, presented by SMPTE, will take place 13- 14 July at the luxurious Heythrop Park Resort, Oxfordshire. Certain to be an unparalleled melting pot of Hollywood and UK production and post-production pros, the HPA Tech Retreat UK will celebrate the best in UK entertainment craft that powers so many high-profile productions. As HPA legend, Mark Schubin says, “someone will be there who knows the answer”.

Read full article here.

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17 2016 Feb

HPA 2016: Silverman Steps Down, U.K. Tech Retreat Added

HPA changes ‘post’ to ‘professional’

February 17, 2016

By Deborah D. McAdams

INDIAN WELLS, CALIF.—Lots of changes are going on in the desert this year. Leon Silverman is stepping down as president of the Hollywood Post Alliance, which is now officially the Hollywood Professional Association, which will put on a second tech retreat this year in England.

Silverman announced his departure Tuesday morning during his traditional opening remarks at the Retreat. The co-founder and president of HPA, Silverman is handing over the reins to board pick Seth Hallen, senior vice president of Global Creative Services at Sony DADC New Media Solution. Silverman made the announcement this morning in his traditional opening remarks today at the 2016 HPA Tech Retreat.

Read full article here.