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21 2017 Jul

UK HPA Tech Retreat Report – Day 3

Tuesdays HPA Tech Retreat was all about 360 and VR, and Wednesday focused on the versioning explosion. On the final day, delegates were given a summary of the current state of the industry, and the influences of artificial intelligence on media and broadcasting.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read full article here

20 2017 Jul

UK HPA Tech Retreat Report – Day 2

Yesterday’s 2017 HPA Tech Retreat in Oxford, UK, was all about VR and 360, and on Wednesday, they moved to the thorny issue of the versioning explosion. As broadcasters seek wider audiences over different platforms, localisation has become a big issue. Making hundreds of versions of a single film is not unheard of and keeping control and logs can be a nightmare.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here

19 2017 Jul

UK HPA Tech Retreat Report – Day 1

Set in the idyllic surroundings of Heythrop Park, Oxfordshire – UK, this year’s Hollywood Professional Association Tech Retreat was brimming with innovation, demonstrations and expert industry speakers. VR and 360 dominated day one with production and technical speakers battling out the pros and cons of this controversial addition to the viewer experience.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here

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12 2017 Apr

REGISTRATION OPEN FOR 2017 HPA TECH RETREAT UK

Expanded programme and offerings in store for 2nd year of tech event

12 April 2017 (London UK) -  HPA has opened registration for the 2017 HPA Tech Retreat UK, presented in association with the Society of Motion Picture and Television Engineers (SMPTE®).  The Tech Retreat attracts a high-level roster of engineering, technology, creative and business leaders who gather to confer on the trends and technologies of the future, while tackling the issues of the present from fresh perspectives. The HPA Tech Retreat UK takes place 11 to 13 July, and is returning to the Heythrop Park resort in Oxfordshire.

The Tech Retreat offers a rare opportunity to spend dedicated time to discuss the media business’ most pressing topics with industry leading colleagues.  Part think tank, part conference, and extensively connective, the Tech Retreat creates an engaging and inspiring environment for attendees.  As the industry navigates changing media production workflows, the HPA Tech Retreat presents three days of questions, conversation and understanding to place attendees at the forefront of knowledge.

Richard Welsh, SMPTE VP of Education, returns as Chair of the 2017 Retreat.  Welsh noted, ‘Last year was a great launch, and we have even more amazing content planned for this year. As before, the subject matter will be uniquely balanced between cutting edge creative techniques and technical innovation. With the addition of Tech Retreat Extra (TR-X), the 2017 Tech Retreat UK will be something extremely special’.

The multifaceted event will take place over three days, inclusive of TR-X, and includes thought provoking conference sessions, daily breakfast roundtables with thought leaders guiding discussions of important topics, and the Innovation Zone, where the latest products, workflows and technologies are available for examination in a curated environment. In addition, the HPA Tech Retreat UK is introducing TR-X, a special, standalone day focused on VR, AR & MR, from the production workflow perspective. Right at the core of HPA Tech Retreats are the numerous networking opportunities throughout the event including lunch, dinner and cocktail events where attendees and speakers meet and converse.

Seth Hallen, President of HPA, noted, ‘As we enter the 2nd year of this great event, I am looking forward to returning to Oxfordshire to plug back into the conversations there.  It’s important to take a few days out of our working routine, to engage and discuss with our colleagues what’s in store for the future.  The Tech Retreat brings attendees into the vanguard of our industry.  The work of Richard, Jerry, Andrew, and the entire team ensure this year’s HPA Tech Retreat UK will be a valuable and meaningful event for our community’.

Attendees can now register for the Tech Retreat UK at Early Bird rates.  New sessions are being added to the program daily.

For more information on the event or sponsorship opportunities, visit hpaonline.com.  Information about participating in the Innovation Zone is available here.

 

About the Society of Motion Picture and Television Engineers® (SMPTE®)
For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. 

All trademarks appearing herein are the properties of their respective owners.

About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK. 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

Download the PDF

Media Contact, HPA:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz| kate@ignite.bz

Media Contacts, SMPTE:
Aimée Ricca
+1 914 205 2381
aimeericca@smpte.org

Wall Street Communications
Joyce Cataldo
+1 732 747-0646
joyce@wallstcom.com

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28 2017 Feb

HPA Tech Retreat UK Opens Call For Proposals

Top Tech Gathering Returns to Oxfordshire 11-13 July

INDIAN WELLS, CA, and OXFORDSHIRE, UK — 24 February 2017 — Today, during the HPA Tech Retreat, the dates and the call for proposals for the HPA Tech Retreat UK were announced by SMPTE Education Vice President Richard Welsh, co-chair of the HPA Tech Retreat UK, alongside HPA President Seth Hallen and Barbara Lange, executive director of SMPTE and HPA. Like its US counterpart, the HPA Tech Retreat UK is a pivotal gathering for those engaged in the many disciplines supporting the creation, management and dissemination of content across dynamic distribution environments. The HPA Tech Retreat UK returns to Heythrop Park Resort in Oxfordshire from 11-13 July, with a multifaceted programme and event lineup.

Programming for the HPA Tech Retreat UK is built from proposals, alongside the participation of notable speakers. Welsh said, ‘Once again, we’ll feature seminars, a Supersession and the curated Innovation Zone, where attendees can explore the latest developments in workflow, tools and technologies’. The call for proposals, he notes, ‘presents the opportunity to engage with a compelling panel presentation or keynote. Proposals for the main programme and the breakfast roundtables may address topics related to moving images and associated sound, great projects or worthy technological development. These proposals fuel the entire event’.

Submission proposals for the main programme are due by 30 May. Proposals for breakfast roundtables have no deadline for submission, however, once the maximum number of tables is reached the call will be closed.

‘Announcing the second year of the HPA Tech Retreat UK from the 23rd HPA Tech Retreat in Palm Springs is another exciting step for the organisation’, said Hallen. ‘Last year, under the guidance of Richard and the Tech Retreat UK programme committee, the event launched with flying colours. It was a great pleasure to spend the week with such outstanding members of the UK post production community and we received terrific feedback on the event and enormous interest from the attendees that we bring it back again the following year.  This year there is even more to discuss and experience. We’re looking forward to the HPA Tech Retreat UK continuing to evolve as our HPA community in the UK grows’.

Last year’s programme featured a special session examining the production and post of the hit series “Game of Thrones,” as well as seminars on Hybrid Log-Gamma (HLG) vs. Perceptual Quantiser (PQ), the Interoperable Master Format (IMF) and the European view of the media landscape from the European Broadcasting Union (EBU), cloud workflows, and more.

Lange noted, ‘The HPA Tech Retreat is where we leave our offices behind to discuss current and future trends with colleagues who are contributing significantly to the field. When the individuals and companies driving change head to Oxfordshire for debate and exploration, important developments in our industry are explored and understood in an entirely unique way.’

Along with Welsh, co-chairs for the event are Hallen and Jerry Pierce. The HPA Tech Retreat UK is presented in association with the Society of Motion Picture and Television Engineers®, SMPTE Ltd.

Proposals should be submitted to CFP@hpaonline.com. Complete information about rules and other details are available at http://www.hpaonline.com/ .

Registration and application to participate in the Innovation Zone will open in March. More information about the HPA and the HPA Tech Retreat is available at http://www.hpaonline.com/ .

###

About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com .

About the Society of Motion Picture and Television Engineers® (SMPTE®)

For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join .

All trademarks appearing herein are the properties of their respective owners.

23 2016 Jun

HPA Tech Retreat UK to Feature the Latest Cinema Display Environment

Event will Present Unrivalled Viewing Experience with Support of RealD and Other Key Companies

London (PRWEB) June 23, 2016

When the HPA Tech Retreat, a pivotal gathering of those supporting the creation, management and dissemination of content for the dynamic landscape of distribution environments, makes its UK debut in Oxfordshire, 13 – 14 July, attendees will be viewing content in one of the most advanced settings in the UK. HPA is collaborating with RealD, Dolby® and a select group of companies to create an exceptional screening environment at the HPA Tech Retreat venue at Heythrop Park Resort.

Richard Welsh, the former SMPTE governor who heads the conference alongside HPA VP Jerry Pierce, noted, “The support of RealD and Dolby at the Tech Retreat UK will take our screening environment to a new level, immersing the audience in a unique experience. With a combination of RealD, Sony, Dolby, Harman Kardon and Bell Theatre Services technology and talent, we can present our panellists’ incredible content the best way possible. The Heythrop auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as a full Dolby Atmos sound system with JBL loudspeakers and amplification from Harman Kardon and Bell Theatre Services.”

The HPA Tech Retreat UK recently announced an expanded agenda for the two-day event. Highlights of the programme include presentations from ‘The Jungle Book’, experts from the record-breaking box office smash ‘Finding Dory’, an exclusive peek behind the scenes of ‘Game of Thrones’ Season 6, an extensive look at the technology and innovation in Ang Lee’s ‘Billy Lynne’s Long Halftime Walk” and many other sessions that bring compelling information on topics relevant to attendees. These include the practical use of high dynamic range (HDR), immersive sound (object-based audio), cloud applications in media, virtual and augmented reality (VR and AR) and many other future-facing technologies. Two pre-conference sessions, DPP’s first Plugfest, and the Charles Poynton and John Watkinson colour seminar, will kick-off the event.

The HPA Tech Retreat features the Innovation Zone, a curated environment where attendees can explore the latest developments from prominent companies including Avid, BlackBox, Dell, Emotion Systems, Grey Meta, Omnitek, Ortana Media Group, Pixspan, Quantum Data, Rohde and Schwarz, root6, SAM, Sohonet, Sony, Southampton Solent University and Sundog Media Toolkit.

The event features back-to-back social networking opportunities with catered meals and cocktail events.

For more information, or to register, visit http://www.hpatechretreatuk.org.

10 2016 Mar

2016 HPA Tech Retreat Breaks Attendance Record

Annual retreat also named new president and announced U.K. expansion

Records are meant to be broken, and the HPA Tech Retreat has obliged that mantra. The Hollywood Professional Association—formerly known as the Hollywood Post Alliance—has announced that it broke attendance records at the 2016 edition of its annual Tech Retreat.

Read the full story here.

 

23 2016 Feb

Differing Views On VR Cinematography Emerge at HPA Tech Retreat

Steve Schklair, CEO of 3D firm 3ALITY and founder of VR production company 3mersiv, observed that much of VR is still being defined. While elements are emerging, “this medium needs a language,” he said, noting that traditional filmmaking techniques and concepts–like framing of a shot and interpreting a shot through camera moves–don’t necessarily apply to VR production. In this vein, Schklair assessed, “For cinematographers, I’m not sure where the art is. At this point I would say VR is a storyteller’s medium but not a cinematographers medium.”

Read the full story here.

20 2016 Feb

There were how many theatrical versions of Star Wars: The Force Awakens?

The sheer number of film formats now required for theatrical release is taking its toll on the industry. Speaking at last week’s Hollywood Professional Association (HPA) Tech Retreat, in Palm Springs California, Star Wars: The Force Awakens co-producer Ben Rosenblatt revealed just how many were required for Episode VII.

Read the full story here.

18 2016 Feb

HPA Expands Popular Event, Unveils Plans For HPA Tech Retreat UK

Posted: Feb 18, 2016 2:06 AM PST

Retreat set for 13-14 July 2016 in Oxfo.rdshire

London and Indian Wells, CA (PRWEB) February 18, 2016

The Hollywood Professional Association (HPA®) has unveiled plans for a regional version of its preeminent event, the HPA Tech Retreat, to be held in the UK this July. The HPA Tech Retreat UK is the first example of an HPA global focus enabled by its affiliation with the Society of Motion Picture and Television Engineers® (SMPTE®). SMPTE and the HPA are partnering to present the event. The 2016 HPA Tech Retreat UK will take place at Heythrop Park Resort in Oxfordshire, Wednesday and Thursday, 13-14 July 2016.

Read full article here