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11 2017 Sep

Marquis transforms Avid DR speeds to any location with Workspace Backup

Marquis Broadcast transforms Avid disaster recovery speeds to any location with new Workspace Backup cloud support – Recovery to live production in minutes, not weeks. Marquis Broadcast, the leading manufacturer of media and metadata management tools for post-production and broadcast, has announced an update to its Workspace Backup system that now also offers full cloud support. Entire workspaces can now be backed up to S3 storage, whether ground or cloud-based, allowing projects to be restored to anywhere that’s required.

The ever-increasing capacity of Avid shared storage has completely transformed production processes, with faster networks, greater storage and more concurrent clients operating at ever-higher resolutions. However, the risk of outage especially of work in progress  has become concentrated in increasingly larger systems, many of which are of petabyte scale. Conventional off-the-shelf backup software is singularly bad at recovering Avid projects and workspaces; it is neither fast enough to hit key production deadlines, nor is there any guarantee of recovering Avid projects with integrity. There¿s also no ability to recover work in progress based on operational priorities. This is where Workspace Backup can help; this powerful business continuity solution, designed especially for Avid ISIS and NEXIS¿ systems, analyses and understands Avid architecture, offering the fastest restoration of mission-critical projects by workspace, project or bin. Project-aware analysis allows an individual project, or individual bin, to be restored to any location, together with only the media it references. Media may be on the workspace, or located in the cloud, but is not duplicated, no matter how often it is used.

The expectation of heads of production or operations is that ¿recovery to live production¿ should ideally take minutes, not a week¿ explained Paul Glasgow, sales and marketing director of Marquis Broadcast. ¿Our design brief was not just to come up with a ¿me too¿ backup application, but to develop a solution that¿s wholly-optimised for disaster recovery and business continuity for Avid ISIS and NEXIS shared storage. We wanted to transform the recovery speed of mission-critical work in progress and, for larger enterprises, we wanted to provide a solution that could form part of an ISO 22301:2012-certified business continuity plan.

11 2017 Sep

Marquis Broadcast launches improved Workspace Tools

Marquis Broadcast launches improved Workspace Tools – Advanced risk mitigation and protection for Avid ISIS and NEXIS storage Workspace Tools from Marquis Broadcast, the leading manufacturer of media and metadata management tools for post-production and broadcast, has been upgraded to protect Avid ISIS / NEXIS work in progress. Combining Workspace Backup and Workspace Sync tools, the system offers the highest level of resilience and protection whilst providing the industry’s fastest recovery time when measured against the hardest performance benchmark recovery to live production. Marquis will be demonstrating this new system on stand 7.G05 at IBC2017.

Workspace Backup provides disaster recovery for Avid ISIS/NEXIS systems, using unique Avid project and workspace data analytics to understand the nature and context of assets held within a workspace and linked assets in other workspaces. With the large volume of data typical in post and broadcast houses, recovery using conventional tools is too slow to enable a restart of production of critical projects within a reasonable time frame. In one customers case using traditional disaster recovery methods, there would have been a weeks outage while a large ISIS system was recovered. This has significant adverse business, operational and commercial impact, including missing on-air schedules and contractual deadlines. Workspace Backup can be used for complete restoration of ISIS/NEXIS workspaces, or you can restore individual projects or bins as required for fast recovery of mission-critical work-in-progress. There’s also a retention period that protects files from accidental deletion from the working storage. Workspace Sync adds to this by providing a complete duplicate of ISIS/NEXIS for immediate failover, enabling production to be recovered to the last sync point within seconds. Workspace Tools is installed at many leading media enterprises worldwide, using clever workspace analytics to provide a simple and ultra-reliable advanced risk mitigation and protection solution for Avid shared storage. Importantly for business owners, Workspace Tools offers disaster recovery that can form part of an ISO 22301:2012-certified business continuity plan. Marquis Broadcast has written a white paper that describes benefits and best practice of Workspace Tools and why analytics is fundamental to recovery speed and integrity; this is available to read at bit.ly/Workspace-Tools.

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11 2017 Sep

Panasas to Showcase an Acquisition-to-Post-to-Delivery Workflow Demo at IBC 2017

Panasas will demonstrate an acquisition-to-post-to-delivery workflow that illustrates what post-production facilities are calling the “Fastest in Hollywood” media production experience. The demo will feature Panasas ActiveStor® with DirectFlow® for Linux® and Mac®, which is purpose-built to deliver a fast, high-performance experience handling modern-day media and entertainment workflows within an easily managed storage environment.

Demo components include axle Video® 2017 media-management software for searching and organizing clips, Adobe® Premiere® Pro CC and Avid® Media Composer powered by DirectFlow for Mac for editing, and an AWS Elemental™ encoding server powered by DirectFlow for Linux for faster-than-real-time transcoding delivery.

Panasas
Booth# 8.C07

 

About Panasas
Panasas is the performance scale-out NAS leader for unstructured data, driving industry and research innovation by accelerating workflows and simplifying data management. Panasas ActiveStor appliances leverage the patented PanFS storage operating system and DirectFlow protocol to deliver performance and reliability at scale from an appliance that is as easy to manage as it is fast to deploy. Panasas storage is optimized for the most demanding workloads in life sciences, manufacturing, media and entertainment, energy, government as well as education environments, and has been deployed in more than 50 countries worldwide. For more information, visit www.panasas.com.

Follow Panasas on Twitter @Panasas.

©2017 Panasas, Inc. Panasas, the Panasas logo, ActiveStor and DirectFlow are registered trademarks or trademarks of Panasas, Inc. Other trademarks are the property of their respective holders.

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8 2017 Sep

Hollywood Professional Association (HPA) Opens 2018 Tech Retreat Call for Papers

Hollywood Professional Association (HPA) Opens 2018 Tech Retreat Call for Papers

Industry defining conference program seeks proposals

 

LOS ANGELES (September 6 2017) ‑ The Hollywood Professional Association (HPA) has opened the call for proposals for the 2018 HPA Tech Retreat®. Key portions of the programming – the main program and the breakfast roundtables – are determined via this call for proposals. The HPA Tech Retreat will take place February 19-23 2018 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA (Palm Springs area), a new venue for the event.

Now in its 23rd year, the event in Palm Springs attracts a wide array of distinguished attendees and speakers and engages leaders from every facet of the content ecosystem. It is one of the most important annual events for individuals and companies engaged in the creation, management, and dissemination of content in the dynamic landscape of distribution environments.

Call for Proposals: Main Program

The main program presentations, which are strictly reserved for marketing-free content, take place Wednesday February 21 through Friday February 23, after TR-X (Tech Retreat eXtra) and the supersession on Monday and Tuesday, respectively. According to program maestro Mark Schubin, “For the main program, ANYTHING related to moving images and associated sounds [is fair game], including (but not limited to) alternative content for cinema, bit-rate reduction, contrast-sensitivity, digital rights management, energy use for HDR TV sets, forensic analysis, gigapixel imaging, higher frame rates, immersive sound, just-valuable-differences, kleptomania in distribution, long GOPs in an era of rapid changes, multi-language subtitling, near-field communications, open-source processing, psychophysics, quantum entanglement for zero latency, reclining seats in cinemas, soundfields, terabit transmission, ultra-high-whatever, virtual reality, wider color gamut, x-rays in 8K, young interpupilary distances, and zoom lenses for 32K imaging. So are haptic, olfactory, and gustatory applications.” With this far-ranging call, “from scene to seen and gear to ear,” the main program is sure to be as inventive, intriguing, and leading edge as in previous years.

Proposals for main program presentations are short and informal and must be submitted by the proposed presenter. Schubin notes, “A sentence or two is usually sufficient and if those few sentences are of interest, submitters will be contacted.”  Presentations in the main program are typically of half-hour duration, including set-up and Q&A (if any). Longer or shorter presentations can sometimes be accommodated. Panels are typically longer, and submissions for panels should include the panelists and moderator (arranging panelists and moderators is the presenter’s responsibility).

The deadline to submit main program proposals is the end of the day on Friday, October 27 2017. Proposals should be sent directly to Mark Schubin at tvmark@earthlink.net. In the event a submission is not promptly acknowledged, submitters should contact Mr. Schubin to confirm receipt. Decisions are expected by the beginning of December.

Call for Proposals: Breakfast Roundtables

Breakfast roundtables begin at 7:30 AM on four mornings during the retreat, Wednesday to Friday. Schubin notes, “The breakfast roundtables can include marketing information, and table moderators are free to teach, preach, inquire, ask, call-to-task, sell, or do anything else that keeps conversation flowing for an hour.” The HPA Tech Retreat roundtables are a popular part of the Tech Retreat, and offer attendees and experts the chance to dig in and converse on important topics.

There is no vetting process for breakfast roundtables. No retreat registration discount is conveyed by moderating a breakfast roundtable, and all breakfast roundtable moderators must be registered for the retreat. Proposals for breakfast roundtables may only be submitted by their proposed moderators to Mark Schubin at tvmark@earthlink.net. Opportunities to present a breakfast roundtable are competitive, and spots fill quickly.  Even though there is no deadline, once the maximum number of tables is reached (32 per day), no more can be accepted. Wednesday and Thursday typically fill to the limit; Friday often doesn’t. Proposals should include the desired day(s) and the desired topic(s).

Further details for the 2018 HPA Tech Retreat will be announced in the coming weeks, including supersession topics, TR-X focus, and Innovation Zone details, as well as seminars and meetings held in advance of the Tech Retreat.

For more information about the 2018 HPA Tech Retreat, visit http://www.hpaonline.com or call +1 213 614 0860. For sponsorship information, please contact Joyce Cataldo at events@hpaonline.com.

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About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

 

Media Contacts
ignite strategic communications
chris purse | chris@ignite.bz
kate eberle | kate@ignite.bz
+1 818 980 3473

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11 2017 Jul

HPA Announces 2017 Engineering Excellence Award Winners

Coveted Honors Go to Colorfront, Dolby, RED Digital Cinema, SGO

11 July 2017 (Los Angeles, CA) – The Hollywood Professional Association (HPA) Awards Committee has announced the winners of the 2017 Engineering Excellence Awards.  Winners were determined after a judging session held on the 17th of June, after presentations to a panel of industry experts. The coveted honor will be bestowed November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.

The Engineering Excellence Awards were created to spotlight and reward companies and individuals providing services to the professional media content industry for their outstanding technical and creative ingenuity in media, content production, finishing, distribution and archive. The HPA Awards launched in 2005 to recognize creative artistry, innovation and engineering excellence in the professional media content industry.

Joachim Zell, Chair of the HPA Awards Engineering Committee said, “Entries for the Engineering Awards were at a one of the highest levels ever, on a par with last year’s record breaker, and we saw a variety of serious technologies. The HPA Engineering Excellence Award is meaningful to those who present, those who judge, and the industry. It sounds a bit cliché to say that we had a very tight outcome, and it was a really competitive field this year.  Congratulations to the winners and to the nominees for another great year.”

Winners of the 2017 HPA Awards for Engineering Excellence are:

  • Colorfront Engine (Colorfront)
    A state-of-the art, automatically managed, ACES-compliant color pipeline which brings plug and play simplicity to today’s complex production requirements, Colorfront Engine ensures image integrity from on-set to the finished product. Colorfront Engine’s Master Look uses a partial subtractive color model and is well-suited for EFX compositing due to its neutral gray scale & offers a perceptually balanced wide range color palette with particular emphasis on good skin tones in varying conditions.
  • Dolby Vision Post Production Tools (Dolby)
    Dolby Vision Post-Production tools integrate into existing color-grading workflows for both cinema and home deliverable grading. The goal is to preserve more of what the camera originally captured and limit creative trade-offs. This is achieved by unique Dolby technology and its leveraging of dynamic metadata shot by shot and frame by frame to preserve dynamic range and the wider color gamut and to best deliver the artistic intent of the filmmakers on multiple different displays.
  • Mistika VR (SGO)
    Mistika technology represents the cutting edge in finishing, offering the most modern, complete and flexible toolsets available today for post-production environments. Mistika Ultima is SGO’s turnkey offering for post production used at some of the biggest post houses in the industry. Mistika VR is SGO’s latest development and is an affordable VR focused solution with real-time stitching capabilities using SGO’s optical flow technology.
  • WEAPON 8K Vista Vision (RED Digital Cinema)
    WEAPON with DRAGON 8K VV sensor delivers stunning resolution and image quality, creating clean and organic images that bring your footage to life. RED has taken the next step in exceeding the flexibility and beauty offered by film. At 35 Megapixels, 8K offers 17x more resolution than HD and over 4x more than 4K.

Honorable Mentions will be awarded to Canon U.S.A. for Critical Viewing Reference Displays and Eizo Inc. for ColorEdge CG318-4K.

In addition to the honors for excellence in engineering, the HPA Awards will recognize excellence in 12 craft categories including color grading, editing, sound and visual effects.  Larry Chernoff will receive the lifetime achievement award.  The Judges Award for Creativity and Engineering will be announced by September.

Tickets for the 12th annual HPA Awards will be available for purchase at http://www.hpaawards.com. More information about the HPA Awards and the Hollywood Professional Association, as well as sponsorship and congratulatory advertising opportunities, can be found at www.hpaonline.com. The 2017 HPA Awards are sponsored by Title Sponsor Blackmagic Design and Engineering Excellence Award Sponsor HGST.

 

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About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at www.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association
Hollywood Professional Alliance (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contacts

ignite strategic communications

chris purse | chris@ignite.bz

kate eberle | kate@ignite.bz

+1 818 980 3473

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7 2017 Jul

HPA Seeks Applicants for Second Year of Young Entertainment Professionals Program

Program Promotes Engagement and Advancement Through Mentorship

(Los Angeles) 6 July 2017 – On the heels of last year’s successful launch of the Young Entertainment Professionals Program (YEP), the Hollywood Professional Association (HPA) is pleased to announce the second year of the YEP program.  YEP 2017 seeks passionate and driven applicants open to mentorship and to developing lasting relationships with industry leaders and other young professionals.  The HPA’s YEP program provides a framework for young professionals to network and learn from peers and mentors.  YEPs selected for the yearlong program will participate in signature HPA events, including the HPA Tech Retreat and HPA Awards, as well as exclusive and high-powered mentoring events.

The program is open to men and women between 21 and 35 years of age currently working in the media content creation industry. There are no educational requirements, and applicants do not have to be members of the HPA, and there is no fee associated with the program or application.

Seth Hallen, president of the HPA, commented, “The HPA YEP program supports the next generation already hard at work in our industry.  We were so impressed by our first class of YEP’s last year and heartened by the level of engagement and excitement they showed in this program.  Through YEP, the HPA follows its mission to support the young men and women who are committed to helping build the future of our industry’s complex ecosystem. The class of 2016 is already on the path of great work, and we are excited to see 2017’s applicants!”

The full-day kick-off event for this year’s YEP class will take place at the SMPTE Annual Technical Conference on Wednesday, October 25, 2017 in the heart of Hollywood, an event attended by technology and business leaders from all aspects of the motion picture and television industry. At the kick-off event, the HPA’s Women in Post Committee will host the selected YEPs in an exclusive mentorship day, presenting a unique opportunity to build a peer community while participating in a full day of mentoring experiences, including intimate roundtable discussions with industry leaders, guided exhibit booth tours with technology companies, coffee, lunch and a cocktail reception.

In order to be considered for the YEP program, applicants simply need to complete an online application and secure one recommendation from an employer, or professional project supervisor if an independent. Up to twenty qualified candidates will be selected from the applicant pool by a jury consisting of HPA Women in Post Committee members and approved by the HPA Board. The YEP application deadline is August 25, 2017, and those selected will be notified by Tuesday, September 26, 2017.

“The Young Entertainment Professionals program provides a strong foundation for those just scratching the surface of their careers in the entertainment industry,” said Jennifer Zeidan of Industrial Light & Magic, YEP class of 2016 and co-chair of the YEP Committee. “The program has helped YEPs network with both peers and mentors, and has provided me with a tremendous support system and a multitude of opportunities.”

Kari Grubin, chair of the HPA Women in Post committee, noted “Last year’s launch of the YEP program clearly showed that our future is in great hands. This is an absolutely stellar group of young people.  The YEP class took it upon themselves, under the guidance of Jesse Korosi and Jennifer Zeidan, to connect and communicate with each other and with their mentors. We heartily encourage employers to suggest and support this program, and young working people to apply. It’s a career builder for them, and assurance for our industry’s future.”

 

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About the Hollywood Professional Association
Hollywood Professional Association (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz

Photo of 2016 YEP class: http://bit.ly/2tN0Ery

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19 2017 Jun

HPA TECH RETREAT UK UNVEILS LATEST SESSIONS AND SPEAKERS FOR MAIN PROGRAMME

HPA TECH RETREAT UK UNVEILS LATEST SESSIONS AND SPEAKERS FOR MAIN PROGRAMME

 The rich schedule includes highly relevant sessions on Artificial Intelligence,

Machine Learning, Cloud, Connectivity, IMF, HDR and more

 

(London, UK,) 13 June 2017 – The HPA has announced the main programme for its 2017 HPA Tech Retreat UK, featuring deep analysis and highly informed debate encompassing the most timely and vital topics impacting the industry. The HPA Tech Retreat UK is a pivotal gathering of experts engaged in the creation, management and dissemination of content for the dynamic landscape of distribution environments. Presented by SMPTE, Ltd., the event returns this year to Heythrop Park, Oxfordshire, 11 to 13 July.

 

Many of the industry’s leading experts will be participating at The HPA Tech Retreat UK. Main programme speakers include:

  • Tom Burns of Dell EMC, SVP, Networking
  • Paul Charleston of BT Media & Broadcast, Technical Consultant
  • Matt George of Equinix, Subject Matter Specialist: Broadcast, Digital Media, Cloud Technology & Interconnection
  • Mark Harrison, Managing Director of Digital Production Partnership (DPP) and Andy Wilson, Head of Business Development of DPP
  • Neil Hatton of UK Screen Alliance, CEO
  • Chuck Parker of Sohonet, CEO
  • Emma Perry of BAFTA, Head of BAFTA Media Technology
  • Richard Reid of Discovery Communications, Vice President, Platform Services
  • Gurpy Saini of Avid Technology, Solution Integration Architect at Avid
  • Matt Stagg of EE, Head of Mobile Video
  • Richard Welsh of Sundog Media Toolkit Ltd., CEO
  • Gareth Williams of YellowDog Limited, Founder
  • Darren Woolfson of Pinewood Group LTD, Group Director of Technology

 

The conference program is delineated into sections addressing important topics including State of the Industry, Connectivity, Cloud, Artificial Intelligence, High Dynamic Range (HDR) and Interoperable Master Format (IMF).  The State of the Industry sessions include review and trend analysis from the Digital Production Partnership, the Consumer Electronics Show and updates on the post, visual effects and animation sectors from UK Screen Alliance. Sessions in Connectivity include ‘Cellular Solutions for Next Gen Production Pipelines’, ‘Streaming Onset Workflows’, ‘Can Remote Collaboration Revolutionise the Production Process’; cloud sessions include ‘Practical Uses of Cloud Applications’,’ The Storage Launderette’ and ‘Discovery Networks Cloud Migration’.  In the artificial Intelligence sessions, topics include ‘Creative AI Democratises Content Creation’, ‘Learning from Machine Learning’, ‘How Machine Learning Can Tackle Media and Entertainment’s Big Data Problem’, and ‘Machine Learning for Image Processing’ as well as a panel overview of AI.  HDR and IMF sessions include ‘HDR as a Leading Aesthetic,’ HDR OB over IP’, ‘Better, Faster, Cheaper and Lighter – Now It is Possible…’,  ‘IMF For Masters Delivery and Archiving’ and ‘Deploying IMF at Scale.’  For full programme and speaker details, please refer to www.hpatechretreatuk.org.

The HPA Tech Retreat UK kicks off at 1:00 p.m. on 11 July, with TR-extra (TR-X), a separately ticketed session focused on a specific topic.  This year’s TR-X is a dedicated deep dive into virtual, augmented and mixed reality (VR/AR/MR). Further, as previously announced, the Supersession (Wednesday, 12 July) discusses ’The Format Explosion’, featuring Eric Pearson, Post Supervisor for Home Entertainment at Pixar Animation Studios on ‘The Versioning Explosion’; the team from Planet Earth II on ‘Predicting the Explosion in Advance’; and speakers from Lost in London on ‘Exploding the Format’, among others.

Attendees are also offered the opportunity to engage directly with the latest technologies, services, and workflows in the Innovation Zone, featuring a select group of companies showcased for their ingenuity and inventiveness. Space is still available; participation details are available on the HPA website. Attendees will also enjoy expert-led breakfast roundtables and integrated networking events from morning into night.

Richard Welsh, co-chair of the HPA Tech Retreat UK, noted,” In addition to the diligent work of the programme committee, we received an influx of truly outstanding submissions to our Call for Proposals. As the programme took shape, we began to see a genuine breadth and depth to the presentations that are of keen interest to attendees. You’ll hear thought leaders talking about key trends and developments and then everyone is invited to continue the discussion over drinks and dinner. It is this informal but productive sharing of knowledge which makes the Tech Retreat unique.”

The HPA Tech Retreat UK features breakfast roundtables, where thought leaders lead in-depth discussions on important topics. This year’s facilitators include: Andy Quested of the BBC examining IMF for broadcasters, Lydia Gregory of Jukedeck discussing opportunities presented by artificially intelligent music, and Kevin Shaw of the International Colorist Academy offering a colorist’s perspective on ‘creating and delivering in HDR’. To participate in breakfast roundtables, simply send a request, including name/company and topic, to cfp@hpaonline.com.

Seth Hallen, President of the HPA, commented, “One look through the outstanding submissions, and it became apparent that engagement in the HPA Tech Retreat UK has taken hold in just our second year. Experts, companies and organisations submitted panel concepts and will be on hand to share their perspectives. I commend the work that Richard and the committee has put into creating three days of solid information and connection. I can hardly wait to get back to Heythrop Park and see what transpires over these three days.”

Barbara Lange, executive director of SMPTE and HPA, concluded, “Our industry is inventing and setting the pace for advanced technologies like Artificial Intelligence and Machine Learning. And of course, the advancement of VR, HDR, and IMF continue to be of critical importance to content creation. The best way to continue to be informed is to put several of the most interesting, innovative and smart people together – both as speakers and delegates – and explore and learn where we are on these critical topics. The HPA Tech Retreat UK is a uniquely engaged opportunity to do just that.”

 

For complete information including registration for the HPA Tech Retreat UK, visit the HPA website.

 

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About the Society of Motion Picture and Television Engineers® (SMPTE®)
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.

 

SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

 Download The pdf

 

Media Contact

FOR HPA
ignite strategic communications
chris purse | chris@ignite.bz, +13238069696 | office: +1818 980 3473
kate Eberle | kate@ignite.bz +18189803473

 

FOR SMPTE
Aimee Ricca

O +1 914 205 2381
M +1 973 975 3439

aimeericca@smpte.org

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18 2017 May

NET Levels Up

By Debra Kaufman

On May 24, HPA will hold its second NET (Networking Education Technology) event, the first since last summer’s. Last July, the then-SCRG (Sales Career Resource Group) changed its name to NET and announced a meeting featuring a “revitalized, disruptive and evolved format.” Taking a page from HPA Tech Retreat’s popular breakfast roundtables, the get-together featured tables with topics ranging from audio, VR and IMF to archiving and localization.

At this event, says NET co-chair Josh Wiggins, chief commercial officer of startup GrayMeta, the format has evolved. “It’s like the HPA Tech Retreat breakfasts meet speed dating,” he says. The number of topics has also been condensed to three main tracks, on complex content workflows, immersive content (360-degree video, VR/AR) and AI/machine learning. Each of three sessions lasts 20 minutes, with five minute breaks in between. An attendee can move among the tracks and topics at will during the three 20-minute sessions where, at ten tables, a table host leads the discussion.

Even though the table host stays at the same table, they too find the conversation interesting. “That’s because the attendees change, so does the conversation and the opinions,” says Wiggins. “Each session is different – and we’re stocked with good topics and participants.” To create the NET event, HPA president Seth Hallen and Wiggins tapped Eliot Sakhartov, a Microsoft account technology strategist in media & entertainment, as NET co-chair.

Sakhartov, who was a table monitor on a cloud discussion at the last NET event, notes that feedback from the past two events played an important role in transforming it. “People wished there were more time to go to more tables,” he says. “We revamped it a bit so people can understand the tracks and decide which portion of the business they’re interested in. We’re streamlining the themes.”

Along with Wiggins, he’ll be floating through the room on May 24 making sure everything works smoothly. “It’s not only a good experience for me,” Sakhartov says. “But the event itself is so valuable. It’s creating a way where people in our industry can come together and learn something new.” Wiggins points out that NET has also connected with the Women in Post and Young Entertainment Professionals teams to help organize the event and promote it among its members.

Wiggins stresses that no one is there pitching products, and that the topic-specific conversations can and will vary. Each topic or theme will devote a table to the beginning, middle or end of the supply chain. By picking among the 10 tables, an attendee can mix up topics and choose to focus anywhere in the supply chain. “If you don’t give a hoot about virtual reality, you can sit at the artificial intelligence tables,” says Wiggins. Just like the HPA Tech Retreat breakfast roundtables, if a table fills up, attendees can grab a chair and join.

Sakhartov enthuses about the AI portion of the event, as well as the examination of HDR, IMF and UHD. For the former, ETC @ USC project director and Novamente chief executive Yves Bergquist and Novamente chairman Dr. Ben Goertzel will lead a deep discussion on how machine learning and AI will play a growing role in the supply chain for entertainment. For the latter, Sony Pictures’ Greg Geier and Disney’s Ryan Kido will host a table discussion on the joys and challenges of mastering and distributing IMF, UHD and HDR.

Wiggins says that NET plans to maintain the three topics for the foreseeable future, since all the new technology looming in the near future fits into these buckets. “There’s room for growth,” he says. “Meanwhile, you can network, get education and keep up with technology.”

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16 2017 May

HPA Awards Creative Categories Call for Entries Opens Today

HPA Awards Creative Categories Call for Entries Opens Today

12th Annual Industry Awards Honor Excellence in Sound, Editing, VFX, Color

May 15, 2017 (Los Angeles, CA) The Hollywood Professional Association (HPA®) has opened its Call for Entries in Creative Categories for the 12th annual HPA Awards. These awards are considered standard-bearing honors for groundbreaking work and artistic excellence, recognizing creative artistry in color grading, editing, sound, and visual effects in feature film, television, and commercials.

The HPA Awards shine a spotlight on talent, innovation and engineering excellence in the professional media content industry. The 12th annual gala awards presentation will be held on the evening of November 16, 2017 at the Skirball Cultural Center in Los Angeles, California.

Entries are now being accepted in the following competitive categories:

  •  Outstanding Color Grading – Feature Film
  •  Outstanding Color Grading – Television
  •  Outstanding Color Grading – Commercial
  •  Outstanding Editing – Feature Film
  •  Outstanding Editing – Television
  •  Outstanding Editing – Commercial
  •  Outstanding Sound – Feature Film
  •  Outstanding Sound – Television
  •  Outstanding Sound – Commercial
  •  Outstanding Visual Effects – Feature Film
  •  Outstanding Visual Effects – Television
  •  Outstanding Visual Effects – Commercial

Entries for the Creative Categories will be accepted between May 15 and July 10, 2017, and Early Bird Entries (reduced entry fee for the Creative Categories) will be accepted through June 12, 2017. To be considered eligible, work must have debuted domestically and/or internationally during the eligibility period, September 7, 2016 through September 5, 2017. Entrants do not need to be members of the Hollywood Professional Association or working in the U.S.

As announced previously, the Call for Entries remains open for the Engineering Excellence Award, which will be bestowed at the November gala, until May 30th, 2017. Additional special honors, including the HPA Lifetime Achievement Award, will be announced in June.

Seth Hallen, President of the HPA and a founding member of the HPA Awards Committee, commented, “The HPA Awards have grown into an unmissable evening, bringing the creative community together. The judging is peer driven, so these honors resonate to winners and nominees alike. In the past 12 years, we have judged and honored the most compelling creative work. And, every year, in every category, the submissions are of the highest caliber. I sincerely encourage individuals and companies to enter the HPA Awards. It’s where we show the world the talent, fierce dedication and hard work behind the story. We look forward to another very special event on November 16th.”

Complete rules, guidelines and entry information for the Creative Categories and all of the HPA Awards are available at: www.hpaawards.net. For a list of the previous years’ winners, click here.

The HPA Awards are made possible through the generous sponsorship of Foundation Members Avid, Co3, Deluxe, Dolby, EFILM, and Encore; and Platinum Sponsors IMAX and Sohonet. For sponsorship or program advertising opportunities, contact Jeff Victor at jvictor@hpaonline.com or 213.614.0860. Opening of ticket sales will be announced shortly.

###

About the HPA® Awards

The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Association. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at http://www.hpaonline.com.

About the Hollywood Professional Association®

Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. 

All trademarks appearing herein are the properties of their respective owners.

 

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2 2016 Nov

YOUNG ENTERTAINMENT PROFESSIONALS INAUGURAL CLASS MAKES THE CONNECTION AT 2016 SMPTE ANNUAL CONFERENCE

A full day of mentorship and community for tomorrow’s industry leaders from HPA and SMPTE

 2 November 2016 (Los Angeles, CA) – The inaugural class of the Young Entertainment Professionals (YEP) Program launched last week during the Society of Motion Picture and Television Engineers® (SMPTE®) 2016 Annual Technical Conference & Exhibition (SMPTE 2016) in Hollywood. Sponsored by the Hollywood Professional Association (HPA) and SMPTE, YEP was created to encourage worthy individuals to follow a career in the media content industry and support them with connection and community. The first YEP group included applicants from a variety of disciplines and locales.

Inaugural class of the Young Entertainment Professionals (YEP) Program

Inaugural class of the Young Entertainment Professionals (YEP) Program

Aspiring YEP program participants were asked to outline their interests in the content creation industry and goals for their careers, and applications were supported by recommendations from supervisors. Incubated by HPA’s Women in Post, the YEP Committee, co-chaired by Kari Grubin and Loren Nielsen, considered a number of highly qualified applicants for inclusion in the program. Grubin commented, “The caliber of applicants was impressive, and the inquiries came from young men and women who are at work in complex and responsible roles, motivated to take the next step in their careers. The dedication to their current positions as well as their clear-eyed focus on the future was exactly what we had hoped for this debut class. The committee was delighted to work with the YEP group this week, and will remain with them on their journey.”

YEP Committee Members L-R: Belinda Merritt, Kari Grubin, Laura Thommen, and Loren Nielsen

YEP Committee Members L-R: Belinda Merritt, Kari Grubin, Laura Thommen, and Loren Nielsen

The first class of YEP includes 29 young men and women between the ages of 21 and 29, hailing from the US and beyond. They hold responsible creative and technical posts at studios, facilities, and tech companies, and in some cases are accomplished individuals from outside of the industry. The structured daylong event began with introductions from the YEP Committee members, HPA President Seth Hallen, SMPTE-HPA Executive Director Barbara Lange and SMPTE President Robert Seidel. Post-production guru Garrett Smith presented a history of cinema. Over lunch, YEP participants split into mentor-led roundtables. Mentors included industry leaders from studios, major vendors and manufacturers, and will have an ongoing relationship with the class. The afternoon included guided tours of the exhibition area by industry insiders, and attendance at the SMPTE panel, Re-Inventing Entertainment Engineering: How to Blend the Experience of Yesterday with Millennials’ Vision of Tomorrow. The group gathered at the end of the day for an interactive wrap up session and a stop at the SMPTE Oktoberfest party, followed by the SMPTE-HPA Student Film Festival at the Egyptian Theater.

HPA president Seth Hallen noted, “The formation of the YEP program and spending time with these amazing young people is inspiring. It became clear in our day together that mentoring is a two-way street, and they bring as many insights for us as we bring to them. As our industry continues to change and its complexities deepen, this group is proof that the future is in great hands.”  The YEP program is but one of the mentoring initiatives undertaken by the HPA. Hallen continued, “In the next few months, the HPA Board will unveil additional mentoring initiatives to nurture and launch the next generation of professionals. YEP is an auspicious start to our efforts.”

For further information, visit hpaonline.com.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.

SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz