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19 2014 Jun

HPA and SMPTE News

Dear HPA Members,

We have some exciting news to announce about the future of HPA. This week we signed an agreement with SMPTE® – the Society of Motion Picture and Television Engineers® – for them to provide administrative support to HPA.

As our HPA Board looked at the best path forward for the organization following the announcement that our long standing Executive Director Eileen Kramer wished to reduce her workload, we looked at many scenarios that would prepare HPA for its next steps. In SMPTE, we have found a partner who not only understands our industry, but is also a terrific fit with us.

This partnership gives both SMPTE and HPA the opportunity to extend their reach and serve our memberships, while better serving the whole industry – from the engineering and technical professionals to the creative community that the HPA celebrates and supports.

In addition to the agreement for SMPTE to provide administrative services to the HPA, the Boards of both organizations have approved a road map that will lead to an even tighter integration of HPA within SMPTE. While our goal is to become part of our industry’s foremost global association, HPA will continue to have its own unique identity and culture within SMPTE. This is important to both organizations and a key to why we feel that HPA strengthens SMPTE and SMPTE strengthens HPA.

As we move to embrace this new relationship, with its exciting new possibilities, there are a number of things that will continue as they were. Long time HPA employees Alicia Rock and Max Ma will continue to provide HPA members with support for events and online communications respectively. In addition, Eileen Kramer will continue to help drive the success of our Technology Retreat in the role of 2015 Tech Retreat Project Manager.

We are indeed looking forward to some exciting times ahead for HPA and thank you for your continued support. In the coming weeks and months we will be announcing more details of our partnership with SMPTE.

We look forward to continuing to help our industry meet the challenges and take advantage of the opportunities that lie ahead in this exciting time in the industry.

We’d love to hear from our members about this new development. Click here (or see below) to comment and be part of the conversation!

All the best,


Leon Silverman

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25 2014 Mar

Interviews with women at the 2014 HPA Tech Retreat

Speaking on women in the industry – “in their own words”


13 2014 Mar

#PostChat: Women in post

In celebration of International Women’s Day, this Wednesday’s #PostChat @postchat on Twitter was about women in post production. Guests included editor Kylee Wall (@kyl33t), Creative Cow editor-in-chief Tim Wilson (@metropolitim), Creative Cow (@CreativeCOW) editorial manager Stefani Rice, long-time industry writer and Creative Cow contributor Debra Kaufman (@MobilizedDebra), and  myself (@postperspective). Of course, Jesse Averna (@Dr0id) was  there helping keep things moving in the right direction.

Here is a transcript for those who missed it:

Wall (pictured), an editor at Biscardi Creative Media in Atlanta, recently finished editing season three of the PBS series This American Land. She relocated from Indianapolis last year, where she worked primarily in industrial corporate video by day with some independent narrative film work at night. “Right now, I primarily spend my days in Adobe Premiere Pro CC with dashes of After Effects and a willingness to jump into whatever is necessary. I’m fairly NLE-neutral.”

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25 2013 Oct

SMPTE and Hollywood Post Alliance Present Women in Technology Event

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The Society of Motion Picture and Television Engineers (SMPTE) and the Hollywood Post Alliance (HPA) Women in Post presented “Wendy Aylsworth in Conversation with Friends” to a full house Monday, in conjunction with the SMPTE 2013 Annual Technical Conference & Exhibition in Hollywood. The event, which sold out well in advance, attracted a diverse group of women who are engaged in a variety of roles in the media and technology industry. SMPTE deals in motion-imaging standards and education for the communications, media, entertainment and technology industries. The Women in Post group of the HPA — the trade association for the postproduction community — attracts professional women who fill many technical, creative and leadership roles in postproduction. SMPTE and HPA worked together to develop the event as a way to reach these women, who have crucial responsibilities and face many challenges.

Read more at Below the Line


15 2013 May

Hollywood Post Alliance Awards Opens its Call for Entries

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The 8th annual HPA Awards will be held Nov 7.

The Hollywood Post Alliance had opened the call for entries for the 8th annual HPA Awards, which will take place Nov. 7 at the Skirball Cultural Center.

The period of eligibility is Sept. 11, 2012 through Sept. 3, 2013.

Article on The Hollywood Reporter: Behind The Screen:

13 2013 Mar

The Hollywood Post Alliance Sales Career Resource Group

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 Media Contact:
 Chris Purse, 818.980.3473
 ignite strategic communications
The Hollywood Post Alliance Sales Career Resource Group
March 13, 2013 (Los Angeles, CA) The Hollywood Post Alliance (HPA) has announced the topic for its latest SCRG luncheon panel, Deal Maker or Breaker: Collaboration, which will take place Tuesday, March 19, 2013 at the Beverly Garland Holiday Inn in North Hollywood, CA. The discussion will cover how technology has nearly leveled the playing field of opportunity and the importance of collaboration, our willingness to work together; and that now more than ever before our industry’s strengths are founded on relationships. Can we learn to be proactive and embrace this style of cooperative business practices and ideologies? Ben Benedetti, Executive Director Sound Editorial and Digital Services, Sony Pictures Entertainment will moderate.
Joining Mr. Benedetti, are top industry professionals, Bruce Sandzimier, VP Post, ABC Studios; Lisa Black, SVP Business Development and Enterprises, FishBowl; Steve Beres, Technology Architect, HBO; Michael Fink, Senior Visual Effects Supervisor and Andrea Kalas VP of Archives, Paramount Pictures.
The HPA is a leading industry organization connecting trade professionals and bringing forth awareness and recognition for the post production industry. The HPA created the Sales Career Resource Group (SCRG) to further their mission of creating community amongst sales and marketing professionals, providing a forum of support and resources; and to continue the proliferation of the HPA, stimulate member growth and further exemplify its ideals and commitment to industry support. The HPA® SCRG luncheons are engaging, expert-driven educational events that create community among sales, marketing and business development professionals.
The last several SCRG lunches have sold out, so early registration is encouraged. Online registration is $60 for HPA members and $80 for non-members, and can be purchased by visiting If the event doesn’t sell out, limited onsite registration may be available at higher prices. For information about the Hollywood Post Alliance and their Sales Career Resource Group (SCRG) series, please visit or call 213.614.0860.

5 2013 Feb

The Hollywood Post Alliance Presents the 19 th Annual Tech Retreat

 Media Contact:
 Chris Purse, 818.303.8088
 ignite strategic communications
The Hollywood Post Alliance Presents the 19th Annual Tech Retreat
Powerful Confab Heads Back to the Desert for Insight, Conversation and Demonstration
by Industry Thought Leaders
February 5, 2013 (Los Angeles, CA) For nearly twenty years, the Hollywood Post Alliance® (HPA) Tech Retreat® has drawn the top creative and technical experts involved in the creation and management of content to a conference where compelling ideas and new products are explored in lively conference sessions, networking events and demonstrations. The Tech Retreat is an informal meeting of the minds, where industry leaders in engineering, technology, creativity and strategic business; that are engaged in all aspects of digital-cinema, post production, film, television, video, and related endeavors, meet in an unparalleled environment for the exchange of knowledge and information. The gathering helps to define and clarify the development of technologies driving the industry. This year’s event returns to the Hyatt Regency Indian Wells in Indian Wells, California (Palm Springs area), on February 18-22, 2013.
Long recognized as the place where serious industry professionals go to connect and delve into the most current and relevant topics impacting the industry and their work, the HPA Tech Retreat presents significant opportunities for participants to stay competitive and informed of important industry issues and trends during the many networking events, presentations and technology demonstrations.
An overview of events at the HPA Tech Retreat include:
Monday, February 18, Charles Poynton presents his highly regarded Technical Aspects of High[er] Frame Rate seminar.
Tuesday, February 19, The HPA Super-Sized Session kicks off the HPA Tech Retreat with More, Bigger, but Better? – a look at the impact of higher resolution, higher frame rates, larger color space, higher dynamic range, more audio channels/objects, bigger screens and the push for all around pushing the envelope. Expert panelists speaking on this compelling topic are Leon Silverman, Phil Squyres, Stuart Bowling, Craig Henighan, Gilbert Lake, William
Files, Jed Harmsen, Garrett Smith, and Evan Edelist, from companies including Park Road Post, Reliance Media Works, Sony Pictures Television, RealD, Dolby, and more.
Tuesday also features the ATSC Seminar on Audio Loudness Control.
Wednesday and Thursday will include back-to-back presentations on topics covering production and post, acquisition, IT, engineering, broadcasting, asset management, digital-cinema and distribution, manufacturing and much, much more.
Breakfast Roundtables: Wednesday through Friday mornings put experts in a wide array of compelling issues in small group conversation about meaningful topics, including Cloud-Based Post Production, Ultra-Violet, Channel Sharing, File-Based QC, 4K Camera Workflows, the Workforce in Post and other developments and trends affecting the industry.
The HPA Tech Retreat Demo Room, completely re-imagined this year, will present over 60 leading companies and technologies in up close presentations and conversation.
Sponsors for the 2013 HPA Tech Retreat include; Foundation Sponsors: Avid, Company 3, Deluxe, Dolby, EFILM, Encore and Stereo D and Cloud Sigma, EMC® Isilon, Quantum, Sohonet and Technicolor. Media Sponsors include; Post Magazine, Shoot Magazine, Creative Handbook, Production Hub, and Sound & Picture.
Registration and reservations are highly recommended. The HPA Tech Retreat is a sold out event, year after year. A full schedule of the program can be viewed by visiting Complete registration and information is available on the HPA website at
For information regarding sponsorship or other opportunities call (213) 614-0860 or email

14 2012 Nov

The Hollywood Post Alliance Sales Career Resource Group Sets Record – Breaking Attendance at WTF? Part 2

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 Media Contact:
 Chris Purse, 818.303.8088
 ignite strategic communications
The Hollywood Post Alliance Sales Career Resource Group Sets Record-
Breaking Attendance at WTF? Part 2
(Los Angeles, CA) During the recent Sales Career Resource Group (SCRG) lunch at the Beverly Garland, “WTF?, Part 2,” presented a panel of industry experts and luminaries to a capacity audience, the largest in SCRG’s history. The panel, moderated by Hollywood Post Alliance President Leon Silverman, featured Daniel Cahn, ACE, President Board of Directors, Motion Picture Editors Guild, Larry Chernoff, CEO, MTI; Michael Cioni, CEO, Light Iron; cinematographer Steven Poster, ASC, President International Cinematographers Guild Local 600; Tom Vice, Vice President, General Manager, nextLAB, FotoKem; David Waters, Vice President of On Location Services, Technicolor; and Joachim Zell, Vice President Image Science/Remote Services and Technical Director, Deluxe.
The HPA® SCRG luncheons are engaging, expert-driven educational events that create community among sales, marketing and business development professionals, provide a forum of support and resources, and deepen the value of the HPA by exemplifying its ideals and commitment to the post production industry.
In the past several months, attendance and interest in the group has grown significantly. Recent topics included the predecessor to On-Set Dailies: WTF? Part 2; On-Set Dailies: WTF (What’s the Flow), as well as, High Noon: Shoot Out at the Editorial Corral, Live Production and Post…Catch It If You Can! and others. Some of the most insightful panelists in the industry participate in these events, which are meant to help guide the professional growth and knowledge base of the sales and marketing community engaged in post production.
The next event is scheduled for December 2012 at the Beverly Garland. More details will be announced shortly.