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23 2016 Sep


Industry Leaders Will Head to Desert for Intellectual Refreshment 21 – 24 February 2017

HPATR_Logo_ForPosts-692x262LOS ANGELES (23 September 2016) ‑ The Hollywood Professional Association (HPA) has issued a Call for Proposals for the 2017 HPA Tech Retreat®. Considered one of the most important annual events for individuals and companies engaged in the creation, management, and dissemination of content in the dynamic landscape of distribution environments, the Tech Retreat will return to Indian Wells, California for the 23rd year of the event. The event attracts a wide array of attendees and speakers, from Oscar winners to NASA experts, and engages leaders from every facet of the content ecosystem.

The 2017 HPA Tech Retreat® will take place 21 to 24 February 2016 at the Hyatt Regency Resort in Indian Wells, CA (Palm Springs area). Mark Schubin will once again orchestrate the Main Program.

Call for Proposals: Main Program

The Main Program, presented 22 – 24 February, is strictly reserved for marketing-free content. According to Schubin, “Topics may include anything related to moving images and associated sounds, including (but not limited to) augmented reality, bit-rate reduction, the contrast-sensitivity function, digital rights management, energy use for HDR TV sets, format conversion, gigapixel imaging, higher frame rates, immersive-sound, just-valuable-differences, kleptomania in distribution, multi-language subtitling, near-field communications, open-source processing, psychophysics, quantum entanglement for zero latency, retinal (frame-free) imaging, soundfields, terabit transmission, ultra-high-whatever, virtual reality, wider color gamut, x-rays in 8K, young interpupillary distances, and zoom lenses for 32K imaging. Anything from scene to seen and gear to ear is fair game.”

Submissions for the Main Program

Submissions for the Main Program are short and informal. Schubin notes, “A sentence or two is usually sufficient and if those few sentences are of interest, submitters will be contacted.”  Presentations in the main program are typically of half-hour duration, including set-up and Q&A (if any). Longer or shorter presentations can sometimes be accommodated. Panels are typically longer, and submissions for panels should include the panelists and moderator.

The deadline to submit main program proposals is the end of the day on Friday, 28 October 2016, and proposals must come from the proposed presenter. Proposals should be sent directly to Mark Schubin at Every proposal will be promptly acknowledged. In the case a submission is not acknowledged, submitters should contact Mr. Schubin to confirm receipt. Decisions are expected by the beginning of December.

Call For Proposals: Breakfast Roundtables

The Call For Proposals for Breakfast Roundtables is now open. Roundtables begin at 7:30 AM on four mornings during the retreat, Wednesday to Friday. Schubin said, “The Breakfast Roundtables can include marketing information. Table moderators are free to teach, preach, ask, call-to-task, sell, or do anything else that keeps conversation flowing for an hour. The HPA Tech Retreat Roundtables are an extremely popular aspect of the Tech Retreat, and attendees and experts alike relish the opportunity to dig in, debate and discuss an array of topics.”

There is no vetting process for Breakfast Roundtables. No retreat-registration discount is conveyed by moderating a Breakfast Roundtable, and all Breakfast Roundtable moderators must be registered for the retreat. Proposals for Breakfast Roundtables may only be submitted by their proposed moderators to Mark Schubin at There is no deadline, but once the maximum number of tables is reached (32 per day), no more can be accepted. Wednesday and Thursday typically fill to the limit; Friday often doesn’t. Proposals should list the desired day(s) and the desired topic(s).

Further details for the 2017 HPA Tech Retreat will be announced in the coming weeks, including the SuperSession topics, Innovation Zone details, and seminars and meetings held in advance of the Tech Retreat.

For further information about the 2017 HPA Tech Retreat, visit or call +1 213 614 0860. For sponsorship information, please contact Mary Vinton at

About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at


23 2016 Jun

HPA Tech Retreat UK to Feature the Latest Cinema Display Environment

Event will Present Unrivalled Viewing Experience with Support of RealD and Other Key Companies

London (PRWEB) June 23, 2016

When the HPA Tech Retreat, a pivotal gathering of those supporting the creation, management and dissemination of content for the dynamic landscape of distribution environments, makes its UK debut in Oxfordshire, 13 – 14 July, attendees will be viewing content in one of the most advanced settings in the UK. HPA is collaborating with RealD, Dolby® and a select group of companies to create an exceptional screening environment at the HPA Tech Retreat venue at Heythrop Park Resort.

Richard Welsh, the former SMPTE governor who heads the conference alongside HPA VP Jerry Pierce, noted, “The support of RealD and Dolby at the Tech Retreat UK will take our screening environment to a new level, immersing the audience in a unique experience. With a combination of RealD, Sony, Dolby, Harman Kardon and Bell Theatre Services technology and talent, we can present our panellists’ incredible content the best way possible. The Heythrop auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as a full Dolby Atmos sound system with JBL loudspeakers and amplification from Harman Kardon and Bell Theatre Services.”

The HPA Tech Retreat UK recently announced an expanded agenda for the two-day event. Highlights of the programme include presentations from ‘The Jungle Book’, experts from the record-breaking box office smash ‘Finding Dory’, an exclusive peek behind the scenes of ‘Game of Thrones’ Season 6, an extensive look at the technology and innovation in Ang Lee’s ‘Billy Lynne’s Long Halftime Walk” and many other sessions that bring compelling information on topics relevant to attendees. These include the practical use of high dynamic range (HDR), immersive sound (object-based audio), cloud applications in media, virtual and augmented reality (VR and AR) and many other future-facing technologies. Two pre-conference sessions, DPP’s first Plugfest, and the Charles Poynton and John Watkinson colour seminar, will kick-off the event.

The HPA Tech Retreat features the Innovation Zone, a curated environment where attendees can explore the latest developments from prominent companies including Avid, BlackBox, Dell, Emotion Systems, Grey Meta, Omnitek, Ortana Media Group, Pixspan, Quantum Data, Rohde and Schwarz, root6, SAM, Sohonet, Sony, Southampton Solent University and Sundog Media Toolkit.

The event features back-to-back social networking opportunities with catered meals and cocktail events.

For more information, or to register, visit

19 2016 Apr

Pre NAB Editors’ Lounge Looks Ahead to the Future of Post-Production

DMN Newswire–2016-4-17– Burbank based AlphaDogs Post Production celebrated their 13th Annual Pre-NAB Editors?? Lounge with a panel discussion on the latest trends and where the future of post-production is headed. Moderated by Journalist, Debra Kaufman, panelists included: Terence Curren (Editor/Colorist and Founder of AlphaDogs Post), Mark Raudonis (SVP of Post Production, Bunim/Murray Productions), Michael Kammes (Director of Technology, Key Code Media) and Monica Daniel (Assistant Television Editor, Minority Report, Supergirl) The panel discussion can be watched in its entirety at 13th Annual Editors’ Lounge Pre-NAB Panel Discussion

Read the full article here.

15 2016 Apr

13th Annual Pre-NAB Discussion Panel

The 13th Annual Editors’ Lounge Pre-NAB Discussion Panel was held on Friday March 25th at Key Code Media in Burbank. The evening was moderated by technology journalist Debra Kaufman and featured:

Terence Curren, colorist and founder of AlphaDogs
Monica Daniel
, editor
Michael Kammes
, Director of Technology, Key Code Media
Mark Raudonis, SVP of Post at Bunim/Murray Productions

Discussion covered a wide range of topics: the HPA Tech Retreat, HDR vs. 4K, VR, editing in the cloud, and much much more…

10 2016 Mar

2016 HPA Tech Retreat Breaks Attendance Record

Annual retreat also named new president and announced U.K. expansion

Records are meant to be broken, and the HPA Tech Retreat has obliged that mantra. The Hollywood Professional Association—formerly known as the Hollywood Post Alliance—has announced that it broke attendance records at the 2016 edition of its annual Tech Retreat.

Read the full story here.


7 2016 Mar

Did the ATSC Let the Cat Out of the Bag on 3.0 Audio?

At the HPA Technology Retreat in Indian Wells, California last month, a presentation was made focusing on ATSC 3.0. It was nothing special, simply an overview of the technology, like ones often done before.

However, a slide came up that answered what might be one of the hottest unanswered questions lingering about the state of ATSC 3.0 audio.

Jim Starzynski, director and principal audio engineer for NBCUniversal, said the ATSC’s ad hoc group working on audio is “drafting candidate standard now.”

Read the full story here.

3 2016 Mar

Pill popping at the HPA Tech Retreat

It was a balmy 85 degrees on day four at the HPA Tech Retreat in Indian Wells, California. The morning kicked off with a candid, stream-of-consciousness session from Ben Rosenblatt, co-producer of Star Wars: The Force Awakens. What could be better? He was funny, irreverent, full of anecdotes and great with a mic. There was just a smattering of technology – a scant few minutes of discussion around HDR (high dynamic range), which was clearly the theme of the day, and the challenges brought by the lack of standards and explosion of content and delivery formats. He expounded on the nightmare of creating nearly 400 versions of Star Wars due to language and format requirements. There were questions and laughter, and a good time was had by all.

Read the full story here.

3 2016 Mar


3 2016 Mar

Letter from America: The Engineers’ Picnic

Put about 300 of the world’s best technical minds in the world of video, audio and associated disciplines together in a splendid resort in Palm Desert for about a week and what do you get?

Those who correctly bemoan the scarcity of women in technical fields might say, “Long lines at the men’s room.” That would be correct, though in fairness one of the major session tracks was led by an highly placed woman, as was one of the more technical papers on a new way to represent color.

Read the full story here.

25 2016 Feb

Home Theater Geeks 293 – HPA Tech Retreat 2016

Hosted by Scott Wilkinson
Recap from the 2016 HPA Tech Retreat in Palm Springs with guests: Chris Armbrust, Geoff Tully, Michael Heiss, Ron Williams