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27 2017 Feb

TV Broadcasters Say 1080p HDR Matters More than 4K

In an article by The Hollywood Reporter that’s based on comments made by a panel of broadcasters at Wednesday’s HPA (Hollywood Professional Association) Tech Retreat in Palm Springs, the message from broadcasters is that 1080p HDR is coming to a broadcast TV when ATSC 3.0—the next generation of broadcast standards—is implemented.

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27 2017 Feb

HPA Tech Retreat takes on realities of virtual reality

The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.

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27 2017 Feb

HPA 2017: Lampen Talks Data Cable

INDIAN WELLS, CALIF.—Belden’s Steve Lampen told HPA Tech Retreat program organizer Mark Schubin he could talk about 4K over coax cable, and  that Schubin said, “we’re tired of 4K. Talk about something besides 4K.”

Lampen said that made him realize that soon, they could talk about the next thing until everyone’s bored of it, declare victory, and then move on to the next thing, without actually making anything.

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27 2017 Feb

The Size Of Things To Come

The annual Hollywood Professional Alliance (HPA) Retreat is a laid-back technical event exploring all aspects of video (and audio) capture, production, distribution, display and preservation. Experts on all elements of the media and entertainment ecosystem spoke about technology, markets, legal developments and industry history (and future).

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24 2017 Feb

HPA 2017: ATSC 3.0 Update

INDIAN WELLS, CALIF.—Did you hear the one about a bunch of broadcasters walking into a golf resort full of Hollywood production types?

“If you bring it,” they said, referring to content, “We will come. With ATSC 3.0.”

The preceding anecdote was based on the true story of this week’s ATSC seminar at the Hollywood Post Alliance Retreat, held annually in Coachella Valley. ATSC 3.0, colloquially known as the “next-generation” broadcast transmission standard, is rounding the final corner of development and could be completed as soon as the second quarter of this year, according to Madeleine Noland of LG. Noland, whose work on 3.0 earned her the Bernard J. Lechner Award, highest accolade of the Advanced Television Systems Committee, said the standard is 80 to 85 percent complete.

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24 2017 Feb

HPA Tech Retreat: Security Threats, Strategies for Film and TV

Motion Picture Solutions CTO Laurence Claydon addressed issues of security during the HPA Tech Retreat, not always the most interesting issue to a crowd of film and TV technologists. Claydon’s experience comes from more than 20 years of content localization, and working in digital cinema for Technicolor, Deluxe and others. “This is based on those workflows,” he said, “but some of it is those principles can be applied to any workflow.” Advances in technology have increased the risks of piracy, even before the advent of videotape, he noted.

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24 2017 Feb

HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

Walden Pond CEO and former Warner Bros. exec Wendy Aylsworth led an HPA Tech Retreat panel on how companies are finding benefits working in the cloud due to increased bandwidth and Wi-Fi reliability. Cloud productions aren’t just about collaboration, but also are creating new levels of automation from pre-production through post. Despite the new benefits — and adoption by a host of users — early proponents still have pain points, said Ayslworth, who brought together the panelists to discuss the pros and cons of their experiences.

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24 2017 Feb

HPA Tech Retreat: Latest in Remote, Mobile, Live Productions

Grass Valley regional account manager Mark Chiolis moderated the HPA Tech Retreat 2017 version of an annual panel looking at the latest trends in remote, mobile, live productions. “Last year’s panelists focused on traditional remote, mobile, live,” said Chiolis. “This year we’re expanding the definition of what live and remote is.” NEP technical advisor George Hoover, focusing on the use of IP in live events, described a new remote production model in which only cameras, camera operators and audio capture are at the venue.

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23 2017 Feb

Fox Exec Bullish on HDR, CBS VP Says Network “Hasn’t Made Any Decision Yet”

Hollywood has starting to produce some high dynamic range (HDR) motion pictures and home entertainment. And at January’s CES, all of the major set makers showed TVs with HDR capabilities and touted its potential. But what do the broadcasters think?

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23 2017 Feb

HPA Tech Retreat: Washington Update Examines IP, FCC, FAA

At the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his annual Washington Update, opening with a clip of President Trump suggesting that his government is operating like a well-oiled machine. “I have nothing to say,” said Burger in response, reporting that Marco Rubio told him, “every day something is new in the Senate.” Burger’s update focused on intellectual property issues, including litigation, as well as actions of the FCC regarding net neutrality and set-top boxes, and the FAA regarding drones.

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