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27 2017 Feb

The Size Of Things To Come

The annual Hollywood Professional Alliance (HPA) Retreat is a laid-back technical event exploring all aspects of video (and audio) capture, production, distribution, display and preservation. Experts on all elements of the media and entertainment ecosystem spoke about technology, markets, legal developments and industry history (and future).

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24 2017 Feb

HPA 2017: ATSC 3.0 Update

INDIAN WELLS, CALIF.—Did you hear the one about a bunch of broadcasters walking into a golf resort full of Hollywood production types?

“If you bring it,” they said, referring to content, “We will come. With ATSC 3.0.”

The preceding anecdote was based on the true story of this week’s ATSC seminar at the Hollywood Post Alliance Retreat, held annually in Coachella Valley. ATSC 3.0, colloquially known as the “next-generation” broadcast transmission standard, is rounding the final corner of development and could be completed as soon as the second quarter of this year, according to Madeleine Noland of LG. Noland, whose work on 3.0 earned her the Bernard J. Lechner Award, highest accolade of the Advanced Television Systems Committee, said the standard is 80 to 85 percent complete.

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24 2017 Feb

HPA Tech Retreat: Security Threats, Strategies for Film and TV

Motion Picture Solutions CTO Laurence Claydon addressed issues of security during the HPA Tech Retreat, not always the most interesting issue to a crowd of film and TV technologists. Claydon’s experience comes from more than 20 years of content localization, and working in digital cinema for Technicolor, Deluxe and others. “This is based on those workflows,” he said, “but some of it is those principles can be applied to any workflow.” Advances in technology have increased the risks of piracy, even before the advent of videotape, he noted.

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24 2017 Feb

HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

Walden Pond CEO and former Warner Bros. exec Wendy Aylsworth led an HPA Tech Retreat panel on how companies are finding benefits working in the cloud due to increased bandwidth and Wi-Fi reliability. Cloud productions aren’t just about collaboration, but also are creating new levels of automation from pre-production through post. Despite the new benefits — and adoption by a host of users — early proponents still have pain points, said Ayslworth, who brought together the panelists to discuss the pros and cons of their experiences.

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24 2017 Feb

HPA Tech Retreat: Latest in Remote, Mobile, Live Productions

Grass Valley regional account manager Mark Chiolis moderated the HPA Tech Retreat 2017 version of an annual panel looking at the latest trends in remote, mobile, live productions. “Last year’s panelists focused on traditional remote, mobile, live,” said Chiolis. “This year we’re expanding the definition of what live and remote is.” NEP technical advisor George Hoover, focusing on the use of IP in live events, described a new remote production model in which only cameras, camera operators and audio capture are at the venue.

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23 2017 Feb

Fox Exec Bullish on HDR, CBS VP Says Network “Hasn’t Made Any Decision Yet”

Hollywood has starting to produce some high dynamic range (HDR) motion pictures and home entertainment. And at January’s CES, all of the major set makers showed TVs with HDR capabilities and touted its potential. But what do the broadcasters think?

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23 2017 Feb

HPA Tech Retreat: NEC Exec Details Progress of 8K Broadcast

Yesterday during the HPA Tech Retreat, NEC Corporation executive engineer Dr. Masayuki Sugawara, who chairs the digital broadcasting experts group (DiBEG) and is vice president of the Institute of Image Information and Television Engineers (ITE), described the world’s first 8K regular broadcast. In Japan, the broadcast starts at 10:00 am and is transmitted all over the country for seven hours via satellite. “It’s in the test phase, aimed at moving to a commercial phase next year,” said Sugawara, who notes that NHK had its first public demonstration of 8K in 2002.

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22 2017 Feb

Disney Digital Studio GM Outlines “Biggest Challenges” In Delivering Quality Cinema Experiences

With so many ways to see a film — PLF (premium large format), 3D, laser projection, HDR — and then supporting them for a growing number of devices, “one of the biggest challenges” for the studios is the complexity of the workflows needed to finish these numerous and varying deliverables, warned Disney’s general manager, digital studio, Leon Silverman. “The number of color masters would represent a puzzle that I think would challenge Rubik.”

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22 2017 Feb

HPA 2017: The Big Screen Resurges

INDIAN WELLS, CALIF.—People are watching YouTube videos on TV, the Super Bowl online, and movies where you’d never guess—in theaters. Day No. 2 of the HPA Tech Retreat was an overview of what’s new, what’s old and what’s new again in the way of media content creation and distribution.

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22 2017 Feb

HPA Tech Retreat Panel Examines the Spectacle of the Theater

At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. “We have unprecedented levels of quality and immersiveness today,” he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses.

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