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21 2017 Jul

UK HPA Tech Retreat Report – Day 3

Tuesdays HPA Tech Retreat was all about 360 and VR, and Wednesday focused on the versioning explosion. On the final day, delegates were given a summary of the current state of the industry, and the influences of artificial intelligence on media and broadcasting.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read full article here

20 2017 Jul

UK HPA Tech Retreat Report – Day 2

Yesterday’s 2017 HPA Tech Retreat in Oxford, UK, was all about VR and 360, and on Wednesday, they moved to the thorny issue of the versioning explosion. As broadcasters seek wider audiences over different platforms, localisation has become a big issue. Making hundreds of versions of a single film is not unheard of and keeping control and logs can be a nightmare.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here

19 2017 Jul

UK HPA Tech Retreat Report – Day 1

Set in the idyllic surroundings of Heythrop Park, Oxfordshire – UK, this year’s Hollywood Professional Association Tech Retreat was brimming with innovation, demonstrations and expert industry speakers. VR and 360 dominated day one with production and technical speakers battling out the pros and cons of this controversial addition to the viewer experience.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here

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12 2017 Apr

REGISTRATION OPEN FOR 2017 HPA TECH RETREAT UK

Expanded programme and offerings in store for 2nd year of tech event

12 April 2017 (London UK) -  HPA has opened registration for the 2017 HPA Tech Retreat UK, presented in association with the Society of Motion Picture and Television Engineers (SMPTE®).  The Tech Retreat attracts a high-level roster of engineering, technology, creative and business leaders who gather to confer on the trends and technologies of the future, while tackling the issues of the present from fresh perspectives. The HPA Tech Retreat UK takes place 11 to 13 July, and is returning to the Heythrop Park resort in Oxfordshire.

The Tech Retreat offers a rare opportunity to spend dedicated time to discuss the media business’ most pressing topics with industry leading colleagues.  Part think tank, part conference, and extensively connective, the Tech Retreat creates an engaging and inspiring environment for attendees.  As the industry navigates changing media production workflows, the HPA Tech Retreat presents three days of questions, conversation and understanding to place attendees at the forefront of knowledge.

Richard Welsh, SMPTE VP of Education, returns as Chair of the 2017 Retreat.  Welsh noted, ‘Last year was a great launch, and we have even more amazing content planned for this year. As before, the subject matter will be uniquely balanced between cutting edge creative techniques and technical innovation. With the addition of Tech Retreat Extra (TR-X), the 2017 Tech Retreat UK will be something extremely special’.

The multifaceted event will take place over three days, inclusive of TR-X, and includes thought provoking conference sessions, daily breakfast roundtables with thought leaders guiding discussions of important topics, and the Innovation Zone, where the latest products, workflows and technologies are available for examination in a curated environment. In addition, the HPA Tech Retreat UK is introducing TR-X, a special, standalone day focused on VR, AR & MR, from the production workflow perspective. Right at the core of HPA Tech Retreats are the numerous networking opportunities throughout the event including lunch, dinner and cocktail events where attendees and speakers meet and converse.

Seth Hallen, President of HPA, noted, ‘As we enter the 2nd year of this great event, I am looking forward to returning to Oxfordshire to plug back into the conversations there.  It’s important to take a few days out of our working routine, to engage and discuss with our colleagues what’s in store for the future.  The Tech Retreat brings attendees into the vanguard of our industry.  The work of Richard, Jerry, Andrew, and the entire team ensure this year’s HPA Tech Retreat UK will be a valuable and meaningful event for our community’.

Attendees can now register for the Tech Retreat UK at Early Bird rates.  New sessions are being added to the program daily.

For more information on the event or sponsorship opportunities, visit hpaonline.com.  Information about participating in the Innovation Zone is available here.

 

About the Society of Motion Picture and Television Engineers® (SMPTE®)
For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. 

All trademarks appearing herein are the properties of their respective owners.

About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK. 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

Download the PDF

Media Contact, HPA:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz| kate@ignite.bz

Media Contacts, SMPTE:
Aimée Ricca
+1 914 205 2381
aimeericca@smpte.org

Wall Street Communications
Joyce Cataldo
+1 732 747-0646
joyce@wallstcom.com

30 2017 Mar

Home Theater Geeks Interviews HPA Tech Retreat Attendees

Entertainment-technology consultants Geoff Tully and Ron Williams, just back from the 2017 HPA (Hollywood Professional Association) Tech Retreat, talk about some of the main topics of discussion at the event. Paramount among them was high dynamic range (HDR), which Geoff addressed in a presentation advocating HDR with 1080p resolution, a concept that broadcasters embrace. Ron discussed the demo he presented with Grass Valley of a live HDR camera signal shown on an SDR monitor and two HDR monitors, illustrating how HDR actually results in greater perceived detail. We also discuss the impending ATSC 3.0 terrestrial broadcasting standard, answers to chat-room questions, and more.

Watch the interview HERE.

8 2017 Mar

HPA Tech Retreat 2017 Recap: Creative Collaboration in the Desert

Hats off to HPA (Hollywood Professional Association) for last week’s lively and engaging HPA Tech Retreat — held at the Hyatt Regency Resort in Indian Wells, CA (just outside Palm Springs). Another year brought another great gathering of our Media & Entertainment peers together for some illumination and hydration out in the deserts of Southern California. We were excited to showcase our remote collaboration service — ClearView Flex — with the greater M&E tech community.

Read the full story.

6 2017 Mar

2017 HPA Tech Retreat: Eclair’s VP of Technology/Innovation Cedric LeJeune

We chatted with VP of Technology & Innovation at Eclair, Cedric LeJeune, during the 2017 HPA Tech Retereat. Eclair has post facilities in New York, London, Berlin, Madrid, Barcelona and Paris. HDR technology is very important to the company – they are doing a lot of that work currently.

See the video.

6 2017 Mar

HPA Tech Retreat: Security Risks in Online Digital Media Workflow

This HPA Tech Retreat devoted three sessions to an issue that’s grown in importance over the last few years: cybersecurity. The digitization of workflow, media, distribution and even projection has generally been a boon for efficiency and cost savings, but it’s opened a Pandora’s box of issues related to security, piracy and privacy. Motion Picture Solutions CTO Laurence Claydon addressed security holes in film/TV, Warner Bros. security architect Chris Taylor talked about security for on-location networks, and Avid director of architecture Rob Gonsalves delved into the scary topic of ransomware.

Read the full story.

6 2017 Mar

HPA Tech Retreat: Extending the Cloud, Developing Delivery Specs, and the State of Light Field Imaging

The 2017 HPA Tech Retreat, in Indian Wells, CA, drew a sold-out crowd that gathered in dark rooms to hear about the latest developments in production and post. For more detail, see our stories on sessions discussing the upcoming ATSC 3.0 broadcast transition and data security for online digital media. Here are a few more details from the sold-out technology event that didn’t quite fit into our previous coverage.

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3 2017 Mar

Tales from the Tech Retreat 2017 — Taking Stock of VR

In a tradition of several years now, I have devoted my January eNewsletter to covering the Consumer Electronics Show as it relates to content creators.  Then for our February edition I like to tell you about what I discovered at the HPA Tech Retreat from which I just returned; this year will be no different.  However, I took in so much at this year’s Retreat, from VR to Cloud Workflows, that I’m going to have to break it up.  So, for this essay I’m going to concentrate on VR.

Read the full story.