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11 2017 Jul

HPA Announces 2017 Engineering Excellence Award Winners

Coveted Honors Go to Colorfront, Dolby, RED Digital Cinema, SGO

11 July 2017 (Los Angeles, CA) – The Hollywood Professional Association (HPA) Awards Committee has announced the winners of the 2017 Engineering Excellence Awards.  Winners were determined after a judging session held on the 17th of June, after presentations to a panel of industry experts. The coveted honor will be bestowed November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.

The Engineering Excellence Awards were created to spotlight and reward companies and individuals providing services to the professional media content industry for their outstanding technical and creative ingenuity in media, content production, finishing, distribution and archive. The HPA Awards launched in 2005 to recognize creative artistry, innovation and engineering excellence in the professional media content industry.

Joachim Zell, Chair of the HPA Awards Engineering Committee said, “Entries for the Engineering Awards were at a one of the highest levels ever, on a par with last year’s record breaker, and we saw a variety of serious technologies. The HPA Engineering Excellence Award is meaningful to those who present, those who judge, and the industry. It sounds a bit cliché to say that we had a very tight outcome, and it was a really competitive field this year.  Congratulations to the winners and to the nominees for another great year.”

Winners of the 2017 HPA Awards for Engineering Excellence are:

  • Colorfront Engine (Colorfront)
    A state-of-the art, automatically managed, ACES-compliant color pipeline which brings plug and play simplicity to today’s complex production requirements, Colorfront Engine ensures image integrity from on-set to the finished product. Colorfront Engine’s Master Look uses a partial subtractive color model and is well-suited for EFX compositing due to its neutral gray scale & offers a perceptually balanced wide range color palette with particular emphasis on good skin tones in varying conditions.
  • Dolby Vision Post Production Tools (Dolby)
    Dolby Vision Post-Production tools integrate into existing color-grading workflows for both cinema and home deliverable grading. The goal is to preserve more of what the camera originally captured and limit creative trade-offs. This is achieved by unique Dolby technology and its leveraging of dynamic metadata shot by shot and frame by frame to preserve dynamic range and the wider color gamut and to best deliver the artistic intent of the filmmakers on multiple different displays.
  • Mistika VR (SGO)
    Mistika technology represents the cutting edge in finishing, offering the most modern, complete and flexible toolsets available today for post-production environments. Mistika Ultima is SGO’s turnkey offering for post production used at some of the biggest post houses in the industry. Mistika VR is SGO’s latest development and is an affordable VR focused solution with real-time stitching capabilities using SGO’s optical flow technology.
  • WEAPON 8K Vista Vision (RED Digital Cinema)
    WEAPON with DRAGON 8K VV sensor delivers stunning resolution and image quality, creating clean and organic images that bring your footage to life. RED has taken the next step in exceeding the flexibility and beauty offered by film. At 35 Megapixels, 8K offers 17x more resolution than HD and over 4x more than 4K.

Honorable Mentions will be awarded to Canon U.S.A. for Critical Viewing Reference Displays and Eizo Inc. for ColorEdge CG318-4K.

In addition to the honors for excellence in engineering, the HPA Awards will recognize excellence in 12 craft categories including color grading, editing, sound and visual effects.  Larry Chernoff will receive the lifetime achievement award.  The Judges Award for Creativity and Engineering will be announced by September.

Tickets for the 12th annual HPA Awards will be available for purchase at http://www.hpaawards.com. More information about the HPA Awards and the Hollywood Professional Association, as well as sponsorship and congratulatory advertising opportunities, can be found at www.hpaonline.com. The 2017 HPA Awards are sponsored by Title Sponsor Blackmagic Design and Engineering Excellence Award Sponsor HGST.

 

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About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at www.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association
Hollywood Professional Alliance (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contacts

ignite strategic communications

chris purse | chris@ignite.bz

kate eberle | kate@ignite.bz

+1 818 980 3473

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7 2017 Jul

HPA Seeks Applicants for Second Year of Young Entertainment Professionals Program

Program Promotes Engagement and Advancement Through Mentorship

(Los Angeles) 6 July 2017 – On the heels of last year’s successful launch of the Young Entertainment Professionals Program (YEP), the Hollywood Professional Association (HPA) is pleased to announce the second year of the YEP program.  YEP 2017 seeks passionate and driven applicants open to mentorship and to developing lasting relationships with industry leaders and other young professionals.  The HPA’s YEP program provides a framework for young professionals to network and learn from peers and mentors.  YEPs selected for the yearlong program will participate in signature HPA events, including the HPA Tech Retreat and HPA Awards, as well as exclusive and high-powered mentoring events.

The program is open to men and women between 21 and 35 years of age currently working in the media content creation industry. There are no educational requirements, and applicants do not have to be members of the HPA, and there is no fee associated with the program or application.

Seth Hallen, president of the HPA, commented, “The HPA YEP program supports the next generation already hard at work in our industry.  We were so impressed by our first class of YEP’s last year and heartened by the level of engagement and excitement they showed in this program.  Through YEP, the HPA follows its mission to support the young men and women who are committed to helping build the future of our industry’s complex ecosystem. The class of 2016 is already on the path of great work, and we are excited to see 2017’s applicants!”

The full-day kick-off event for this year’s YEP class will take place at the SMPTE Annual Technical Conference on Wednesday, October 25, 2017 in the heart of Hollywood, an event attended by technology and business leaders from all aspects of the motion picture and television industry. At the kick-off event, the HPA’s Women in Post Committee will host the selected YEPs in an exclusive mentorship day, presenting a unique opportunity to build a peer community while participating in a full day of mentoring experiences, including intimate roundtable discussions with industry leaders, guided exhibit booth tours with technology companies, coffee, lunch and a cocktail reception.

In order to be considered for the YEP program, applicants simply need to complete an online application and secure one recommendation from an employer, or professional project supervisor if an independent. Up to twenty qualified candidates will be selected from the applicant pool by a jury consisting of HPA Women in Post Committee members and approved by the HPA Board. The YEP application deadline is August 25, 2017, and those selected will be notified by Tuesday, September 26, 2017.

“The Young Entertainment Professionals program provides a strong foundation for those just scratching the surface of their careers in the entertainment industry,” said Jennifer Zeidan of Industrial Light & Magic, YEP class of 2016 and co-chair of the YEP Committee. “The program has helped YEPs network with both peers and mentors, and has provided me with a tremendous support system and a multitude of opportunities.”

Kari Grubin, chair of the HPA Women in Post committee, noted “Last year’s launch of the YEP program clearly showed that our future is in great hands. This is an absolutely stellar group of young people.  The YEP class took it upon themselves, under the guidance of Jesse Korosi and Jennifer Zeidan, to connect and communicate with each other and with their mentors. We heartily encourage employers to suggest and support this program, and young working people to apply. It’s a career builder for them, and assurance for our industry’s future.”

 

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About the Hollywood Professional Association
Hollywood Professional Association (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz

Photo of 2016 YEP class: http://bit.ly/2tN0Ery

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20 2017 Jun

Larry Chernoff To Receive 2017 HPA Lifetime Achievement Award

Respected post production innovator will be honored during HPA Awards

Los Angeles (June 19, 2017) – The Hollywood Professional Association (HPA) has announced that Larry Chernoff has been named 2017 recipient of the prized HPA Lifetime Achievement Award. Chernoff will receive the award during the HPA Awards gala on November 16, 2017, at the Skirball Cultural Center in Los Angeles, California. The HPA Lifetime Achievement Award is given to an individual who is recognized for service and commitment to the professional media content industry. The mission of the award is to give recognition to individuals who have, with great service, dedicated their careers to the betterment of the industry. The Lifetime Achievement Award is given at the discretion of the HPA Board and Awards Committee and it is not required to be bestowed every year.

As the recipient of the Los Angeles Entrepreneur of the Year Award in 1997, Chernoff is recognized as a talented entrepreneur, helping to found and lead several successful post production companies that, in turn, have launched hundreds of post-production careers. He has built companies and impacted the industry by fostering innovation and by nurturing talented young people to develop their craft, believing that they are the key to a company’s, and hence the industry’s, future. At the vanguard of inventive, creative and collaborative professionals who have led the post production industry, he is a tireless champion of the industry, a keen interpreter of its strengths and needs, and an architect of its future.

Chernoff grew up on the Upper West Side of Manhattan and attended New York’s School of Visual Arts. Between high school and college, at the age of 18, he landed a job as a “can carrier” at a commercial production house. Once there, he learned to sync dailies. When an editor called in sick, he was asked to fill in, thus beginning his editing career.

In 1974, Chernoff moved to Los Angeles and joined Filmcore, a recently formed commercial editing company. Within two years he became partner, going on to play a lead role in the founding of post houses Encore and R!OT. He served as President of 4MC, later Ascent Media Creative Services, overseeing operations in Los Angeles, New York and London.

Chernoff joined MTI Film as a board member in 2003 and was elevated to CEO in 2005. Under his stewardship, the company has become a leading independent provider of post-production finishing and restoration services. Its software division has been the source of products including DRS™ NOVA, an industry standard tool for digital restoration, and CORTEX, a family of solutions for dailies processing and workflow management.

In announcing the award, HPA President Seth Hallen said, “Larry is one of the most thoughtful and insightful leaders I have ever known. His sense of the industry, his understanding of its trends, and his ability to build successful facilities where creative people love to work make him incredibly worthy of this Lifetime Achievement Award. On a daily basis, I meet people who got their start under his tutelage. Larry has literally helped build the future of our industry through the talent he’s nurtured, the companies he’s built, and the innovations he’s created.  I extend my congratulations to a brilliant and inspiring leader.”

In acknowledging the honor, Chernoff said “I am, of course, honored to be recognized by my peers. I follow an illustrious list of previous honorees who, like me, have dedicated their professional lives to the advancement of post production and its standing in the industry.  I share this award with many people who have consistently partnered with me to create outstanding contributions to the work and industry we love.”

In addition to The Lifetime Achievement Award, other special awards, including Engineering Excellence, The Judges Award for Creativity and Innovation, and honors in twelve creative categories (editing, visual effects, sound and color grading) will be bestowed at the gala.

Tickets for the HPA Awards gala are available now. For further information, contact HPA.

 

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About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at ww.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association
Hollywood Professional Alliance (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at ww.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contacts

ignite strategic communications

chris purse | chris@ignite.bz

kate eberle | kate@ignite.bz

+1 818 980 3473

 

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19 2017 Jun

HPA TECH RETREAT UK UNVEILS LATEST SESSIONS AND SPEAKERS FOR MAIN PROGRAMME

HPA TECH RETREAT UK UNVEILS LATEST SESSIONS AND SPEAKERS FOR MAIN PROGRAMME

 The rich schedule includes highly relevant sessions on Artificial Intelligence,

Machine Learning, Cloud, Connectivity, IMF, HDR and more

 

(London, UK,) 13 June 2017 – The HPA has announced the main programme for its 2017 HPA Tech Retreat UK, featuring deep analysis and highly informed debate encompassing the most timely and vital topics impacting the industry. The HPA Tech Retreat UK is a pivotal gathering of experts engaged in the creation, management and dissemination of content for the dynamic landscape of distribution environments. Presented by SMPTE, Ltd., the event returns this year to Heythrop Park, Oxfordshire, 11 to 13 July.

 

Many of the industry’s leading experts will be participating at The HPA Tech Retreat UK. Main programme speakers include:

  • Tom Burns of Dell EMC, SVP, Networking
  • Paul Charleston of BT Media & Broadcast, Technical Consultant
  • Matt George of Equinix, Subject Matter Specialist: Broadcast, Digital Media, Cloud Technology & Interconnection
  • Mark Harrison, Managing Director of Digital Production Partnership (DPP) and Andy Wilson, Head of Business Development of DPP
  • Neil Hatton of UK Screen Alliance, CEO
  • Chuck Parker of Sohonet, CEO
  • Emma Perry of BAFTA, Head of BAFTA Media Technology
  • Richard Reid of Discovery Communications, Vice President, Platform Services
  • Gurpy Saini of Avid Technology, Solution Integration Architect at Avid
  • Matt Stagg of EE, Head of Mobile Video
  • Richard Welsh of Sundog Media Toolkit Ltd., CEO
  • Gareth Williams of YellowDog Limited, Founder
  • Darren Woolfson of Pinewood Group LTD, Group Director of Technology

 

The conference program is delineated into sections addressing important topics including State of the Industry, Connectivity, Cloud, Artificial Intelligence, High Dynamic Range (HDR) and Interoperable Master Format (IMF).  The State of the Industry sessions include review and trend analysis from the Digital Production Partnership, the Consumer Electronics Show and updates on the post, visual effects and animation sectors from UK Screen Alliance. Sessions in Connectivity include ‘Cellular Solutions for Next Gen Production Pipelines’, ‘Streaming Onset Workflows’, ‘Can Remote Collaboration Revolutionise the Production Process’; cloud sessions include ‘Practical Uses of Cloud Applications’,’ The Storage Launderette’ and ‘Discovery Networks Cloud Migration’.  In the artificial Intelligence sessions, topics include ‘Creative AI Democratises Content Creation’, ‘Learning from Machine Learning’, ‘How Machine Learning Can Tackle Media and Entertainment’s Big Data Problem’, and ‘Machine Learning for Image Processing’ as well as a panel overview of AI.  HDR and IMF sessions include ‘HDR as a Leading Aesthetic,’ HDR OB over IP’, ‘Better, Faster, Cheaper and Lighter – Now It is Possible…’,  ‘IMF For Masters Delivery and Archiving’ and ‘Deploying IMF at Scale.’  For full programme and speaker details, please refer to www.hpatechretreatuk.org.

The HPA Tech Retreat UK kicks off at 1:00 p.m. on 11 July, with TR-extra (TR-X), a separately ticketed session focused on a specific topic.  This year’s TR-X is a dedicated deep dive into virtual, augmented and mixed reality (VR/AR/MR). Further, as previously announced, the Supersession (Wednesday, 12 July) discusses ’The Format Explosion’, featuring Eric Pearson, Post Supervisor for Home Entertainment at Pixar Animation Studios on ‘The Versioning Explosion’; the team from Planet Earth II on ‘Predicting the Explosion in Advance’; and speakers from Lost in London on ‘Exploding the Format’, among others.

Attendees are also offered the opportunity to engage directly with the latest technologies, services, and workflows in the Innovation Zone, featuring a select group of companies showcased for their ingenuity and inventiveness. Space is still available; participation details are available on the HPA website. Attendees will also enjoy expert-led breakfast roundtables and integrated networking events from morning into night.

Richard Welsh, co-chair of the HPA Tech Retreat UK, noted,” In addition to the diligent work of the programme committee, we received an influx of truly outstanding submissions to our Call for Proposals. As the programme took shape, we began to see a genuine breadth and depth to the presentations that are of keen interest to attendees. You’ll hear thought leaders talking about key trends and developments and then everyone is invited to continue the discussion over drinks and dinner. It is this informal but productive sharing of knowledge which makes the Tech Retreat unique.”

The HPA Tech Retreat UK features breakfast roundtables, where thought leaders lead in-depth discussions on important topics. This year’s facilitators include: Andy Quested of the BBC examining IMF for broadcasters, Lydia Gregory of Jukedeck discussing opportunities presented by artificially intelligent music, and Kevin Shaw of the International Colorist Academy offering a colorist’s perspective on ‘creating and delivering in HDR’. To participate in breakfast roundtables, simply send a request, including name/company and topic, to cfp@hpaonline.com.

Seth Hallen, President of the HPA, commented, “One look through the outstanding submissions, and it became apparent that engagement in the HPA Tech Retreat UK has taken hold in just our second year. Experts, companies and organisations submitted panel concepts and will be on hand to share their perspectives. I commend the work that Richard and the committee has put into creating three days of solid information and connection. I can hardly wait to get back to Heythrop Park and see what transpires over these three days.”

Barbara Lange, executive director of SMPTE and HPA, concluded, “Our industry is inventing and setting the pace for advanced technologies like Artificial Intelligence and Machine Learning. And of course, the advancement of VR, HDR, and IMF continue to be of critical importance to content creation. The best way to continue to be informed is to put several of the most interesting, innovative and smart people together – both as speakers and delegates – and explore and learn where we are on these critical topics. The HPA Tech Retreat UK is a uniquely engaged opportunity to do just that.”

 

For complete information including registration for the HPA Tech Retreat UK, visit the HPA website.

 

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About the Society of Motion Picture and Television Engineers® (SMPTE®)
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.

 

SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

 Download The pdf

 

Media Contact

FOR HPA
ignite strategic communications
chris purse | chris@ignite.bz, +13238069696 | office: +1818 980 3473
kate Eberle | kate@ignite.bz +18189803473

 

FOR SMPTE
Aimee Ricca

O +1 914 205 2381
M +1 973 975 3439

aimeericca@smpte.org