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28 2017 Feb

HPA Tech Retreat: Broadcasters Look Ahead to ATSC 3.0 Transition

Concerns About Cost, the Need for ATSC 1.0 Lighthouses, and Why HDR TV Will Come Before UHD

With the move to ATSC 3.0 coming up in the not-too-distant future, attendees at the 2017 HPA Tech Retreat in Indian Wells, CA, last week (photo, top, courtesy HPA) heard from a panel of broadcasters on issues surrounding the transition.

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28 2017 Feb

HPA Tech Retreat UK Opens Call For Proposals

Top Tech Gathering Returns to Oxfordshire 11-13 July

INDIAN WELLS, CA, and OXFORDSHIRE, UK — 24 February 2017 — Today, during the HPA Tech Retreat, the dates and the call for proposals for the HPA Tech Retreat UK were announced by SMPTE Education Vice President Richard Welsh, co-chair of the HPA Tech Retreat UK, alongside HPA President Seth Hallen and Barbara Lange, executive director of SMPTE and HPA. Like its US counterpart, the HPA Tech Retreat UK is a pivotal gathering for those engaged in the many disciplines supporting the creation, management and dissemination of content across dynamic distribution environments. The HPA Tech Retreat UK returns to Heythrop Park Resort in Oxfordshire from 11-13 July, with a multifaceted programme and event lineup.

Programming for the HPA Tech Retreat UK is built from proposals, alongside the participation of notable speakers. Welsh said, ‘Once again, we’ll feature seminars, a Supersession and the curated Innovation Zone, where attendees can explore the latest developments in workflow, tools and technologies’. The call for proposals, he notes, ‘presents the opportunity to engage with a compelling panel presentation or keynote. Proposals for the main programme and the breakfast roundtables may address topics related to moving images and associated sound, great projects or worthy technological development. These proposals fuel the entire event’.

Submission proposals for the main programme are due by 30 May. Proposals for breakfast roundtables have no deadline for submission, however, once the maximum number of tables is reached the call will be closed.

‘Announcing the second year of the HPA Tech Retreat UK from the 23rd HPA Tech Retreat in Palm Springs is another exciting step for the organisation’, said Hallen. ‘Last year, under the guidance of Richard and the Tech Retreat UK programme committee, the event launched with flying colours. It was a great pleasure to spend the week with such outstanding members of the UK post production community and we received terrific feedback on the event and enormous interest from the attendees that we bring it back again the following year.  This year there is even more to discuss and experience. We’re looking forward to the HPA Tech Retreat UK continuing to evolve as our HPA community in the UK grows’.

Last year’s programme featured a special session examining the production and post of the hit series “Game of Thrones,” as well as seminars on Hybrid Log-Gamma (HLG) vs. Perceptual Quantiser (PQ), the Interoperable Master Format (IMF) and the European view of the media landscape from the European Broadcasting Union (EBU), cloud workflows, and more.

Lange noted, ‘The HPA Tech Retreat is where we leave our offices behind to discuss current and future trends with colleagues who are contributing significantly to the field. When the individuals and companies driving change head to Oxfordshire for debate and exploration, important developments in our industry are explored and understood in an entirely unique way.’

Along with Welsh, co-chairs for the event are Hallen and Jerry Pierce. The HPA Tech Retreat UK is presented in association with the Society of Motion Picture and Television Engineers®, SMPTE Ltd.

Proposals should be submitted to Complete information about rules and other details are available at .

Registration and application to participate in the Innovation Zone will open in March. More information about the HPA and the HPA Tech Retreat is available at .


About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at .

About the Society of Motion Picture and Television Engineers® (SMPTE®)

For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at .

All trademarks appearing herein are the properties of their respective owners.

27 2017 Feb

TV Broadcasters Say 1080p HDR Matters More than 4K

In an article by The Hollywood Reporter that’s based on comments made by a panel of broadcasters at Wednesday’s HPA (Hollywood Professional Association) Tech Retreat in Palm Springs, the message from broadcasters is that 1080p HDR is coming to a broadcast TV when ATSC 3.0—the next generation of broadcast standards—is implemented.

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27 2017 Feb

HPA Tech Retreat takes on realities of virtual reality

The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.

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27 2017 Feb

HPA 2017: Lampen Talks Data Cable

INDIAN WELLS, CALIF.—Belden’s Steve Lampen told HPA Tech Retreat program organizer Mark Schubin he could talk about 4K over coax cable, and  that Schubin said, “we’re tired of 4K. Talk about something besides 4K.”

Lampen said that made him realize that soon, they could talk about the next thing until everyone’s bored of it, declare victory, and then move on to the next thing, without actually making anything.

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27 2017 Feb

The Size Of Things To Come

The annual Hollywood Professional Alliance (HPA) Retreat is a laid-back technical event exploring all aspects of video (and audio) capture, production, distribution, display and preservation. Experts on all elements of the media and entertainment ecosystem spoke about technology, markets, legal developments and industry history (and future).

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24 2017 Feb

HPA 2017: ATSC 3.0 Update

INDIAN WELLS, CALIF.—Did you hear the one about a bunch of broadcasters walking into a golf resort full of Hollywood production types?

“If you bring it,” they said, referring to content, “We will come. With ATSC 3.0.”

The preceding anecdote was based on the true story of this week’s ATSC seminar at the Hollywood Post Alliance Retreat, held annually in Coachella Valley. ATSC 3.0, colloquially known as the “next-generation” broadcast transmission standard, is rounding the final corner of development and could be completed as soon as the second quarter of this year, according to Madeleine Noland of LG. Noland, whose work on 3.0 earned her the Bernard J. Lechner Award, highest accolade of the Advanced Television Systems Committee, said the standard is 80 to 85 percent complete.

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24 2017 Feb

HPA Tech Retreat: Security Threats, Strategies for Film and TV

Motion Picture Solutions CTO Laurence Claydon addressed issues of security during the HPA Tech Retreat, not always the most interesting issue to a crowd of film and TV technologists. Claydon’s experience comes from more than 20 years of content localization, and working in digital cinema for Technicolor, Deluxe and others. “This is based on those workflows,” he said, “but some of it is those principles can be applied to any workflow.” Advances in technology have increased the risks of piracy, even before the advent of videotape, he noted.

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24 2017 Feb

HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

Walden Pond CEO and former Warner Bros. exec Wendy Aylsworth led an HPA Tech Retreat panel on how companies are finding benefits working in the cloud due to increased bandwidth and Wi-Fi reliability. Cloud productions aren’t just about collaboration, but also are creating new levels of automation from pre-production through post. Despite the new benefits — and adoption by a host of users — early proponents still have pain points, said Ayslworth, who brought together the panelists to discuss the pros and cons of their experiences.

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24 2017 Feb

HPA Tech Retreat: Latest in Remote, Mobile, Live Productions

Grass Valley regional account manager Mark Chiolis moderated the HPA Tech Retreat 2017 version of an annual panel looking at the latest trends in remote, mobile, live productions. “Last year’s panelists focused on traditional remote, mobile, live,” said Chiolis. “This year we’re expanding the definition of what live and remote is.” NEP technical advisor George Hoover, focusing on the use of IP in live events, described a new remote production model in which only cameras, camera operators and audio capture are at the venue.

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