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15 2016 Apr

13th Annual Pre-NAB Discussion Panel

The 13th Annual Editors’ Lounge Pre-NAB Discussion Panel was held on Friday March 25th at Key Code Media in Burbank. The evening was moderated by technology journalist Debra Kaufman and featured:

Terence Curren, colorist and founder of AlphaDogs
Monica Daniel
, editor
Michael Kammes
, Director of Technology, Key Code Media
Mark Raudonis, SVP of Post at Bunim/Murray Productions

Discussion covered a wide range of topics: the HPA Tech Retreat, HDR vs. 4K, VR, editing in the cloud, and much much more…

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8 2016 Apr

HPA OPENS 2016 CALL FOR ENTRIES FOR ENGINEERING EXCELLENCE AWARD AND JUDGES AWARD FOR CREATIVITY AND INNOVATION

11TH Annual HPA Awards Now Accepting Submissions
for Two Prestigious Awards

April 6, 2016 (Hollywood, CA) The Hollywood Professional Association (HPA®) has announced that the call for entries will open today for two coveted HPA Awards: the Engineering Excellence Award and the Judges Award for Creativity and Innovation. Submissions will be accepted from April 6, 2016 to May 20, 2016. These special awards will be bestowed at the 2016 HPA Awards gala on the evening of November 17, 2016 at the Skirball Cultural Center in Los Angeles, CA.

The HPA Engineering Excellence Award is recognized as one of the most important technology honors in the industry, spotlighting companies and individuals who draw upon technical and creative ingenuity to develop breakthrough technologies. Submissions for this peer-judged award may include products or processes, and must represent a step forward for its industry beneficiaries. The date for presentations to peer judging panels will be announced soon, and is scheduled to take place on a Saturday in June in Los Angeles. Past winners have included Dolby, Canon, NVIDIA, MACOM, The Foundry, Sony Pictures Imageworks, Panasonic and Quantel.

The sought-after HPA Judges Award for Creativity and Innovation was conceived to recognize companies and individuals who have demonstrated excellence in the development of workflow and process to support creative storytelling and/or technical innovation. Submissions for this special award can include content such as a unique feature film, TV program or commercial, a workflow, proprietary technical development, hardware or software toolset, or a creative approach that is not eligible for consideration in other HPA Award categories. A blue ribbon panel determines the award’s winners following the presentations in June. Past winners have included ESPN Digital Center 2, DigitalFiIm Tree, the American Society of Cinematographers: Color Decision List (ASC CDL), Testronic and EFILM.

Seth Hallen, President of the HPA, noted, “The Engineering Excellence Award shows us, year after year, the brilliance of the individuals and companies who consistently help creative vision come to life. Our entrants master and share their ideas and technical acumen, which helps foster and drive creativity. To see the presentations for both Engineering Excellence and Creativity and Innovation, and to witness the competitive playing field where the presenters operate, is inspirational. As we enter our second decade of the HPA Awards, the industry has grown to place great value in being recognized for these awards. As the call for entries in these categories kicks off our 11th season, we look forward to the submissions which represent the latest in our industry’s excellence and innovation.”

Joachim Zell, Chair of the Engineering Excellence Award noted, “The most important part of the HPA Awards is the opportunity to show how our efforts enable creativity for storytellers. The Engineering Excellence Award has always been a highly competitive honor that gives the engineering community a chance to be recognized for the invaluable and important work in which they are engaged. The Creativity and Innovation Award is equally prestigious, recognizing the brilliant ideas that don’t necessarily fit neatly into other categories. We strongly encourage you to enter your ideas.”

Entries for both the Engineering Excellence Award and the Judges Award for Creativity and Innovation will be accepted until May 20, 2016.

In addition, the HPA Awards will again honor important craft categories including Outstanding Color Grading, Editing, Sound and Visual Effects for feature film, television and commercials. The call for entries in these creative categories will be announced shortly.

Complete rules, guidelines and entry information are available at www.hpaawards.com, and here. For more information about the HPA Awards, visit www.hpaawards.com.

Contact Mary Vinton at mvinton@smpte.org for information about sponsorship opportunities for the 2016 HPA Awards show.

# # #

About the Hollywood Professional Association®

Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide creativity, expertise, support, tools and the global infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assocation® The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at www.hpaonline.com.

Media Contact:
ignite strategic communicaitons
jared gay | christine purse
jared@ignite.bz | chris@ignite.bz
o: +1 818 980 3473 | chris mobile: +1 323.806.9696

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30 2016 Mar

HPA ANNOUNCES TECH RETREAT UK! POPULAR EVENT SET FOR SUMMER 2016 PROPOSALS SOUGHT FOR PROGRAM

Heytrhop viewThe HPA Tech Retreat, one of the premier gatherings in the content technology industry, is off to the UK this summer.  For 21 years, the Tech Retreat has proven to be a vibrant place for information, community, and exploration. Now, in association with SMPTE, the HPA Tech Retreat UK launches in Oxfordshire, UK, 13-14 July 2016.

Richard Welsh, former SMPTE Governor, and Jerry Pierce, HPA Board vice president, co-chair the event.  Welsh noted, “The mainstays of the HPA Tech Retreat will serve as the foundation for the UK version. The carefully curated main conference, including its ‘Supersession’ focusing on the hot topics of the industry, the breakfast roundtables, the Innovation Zone, and of course the networking and camaraderie that mark this event, will all be part of the experience.  We are confident that this will be a thoroughly unique chance to meet the most influential individuals at work in the UK today.”  The Retreat will take place at Heythrop Park Resort, a magnificent manor house hotel about 1.5 hours from London.

The HPA Tech Retreat UK is seeking presentations for the main program and has officially opened the Call for Proposals.  Panel topics may include anything related to moving images and associated sound. No formal submissions are required, and a sentence or two is usually sufficient by way of description. All proposals should be sent to Rich Welsh at cfp@hpaonline.com by the end of the day (GMT) on 30 April 2016.

Co-Chair Jerry Pierce commented, “The HPA Tech Retreat is unique. It’s actually my favorite technical conference of the year and I’m not alone in that opinion. For a long time, the HPA Board has searched for ways to share the experience with other regions, and the UK event will meet HPA’s high standards for providing a forum for discussion, interaction and education. The expansion to the UK has been supported and enabled by our partnership with SMPTE.  While HPA Tech Retreat UK will have the foundation and many aspects of its Palm Springs sister, it will have a life and character of its own as it meets the needs of the UK community.”

Applications for the Innovation Zone, the curated demonstration area, will open soon.  Andrew Johnston heads the Innovation Zone for the UK event.

Complete information about rules, how to submit, and other details are available here.

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30 2016 Mar

MEET THE BOARD

boardofdirectors-header

Who is your Board?  In a sentence, the HPA Board is comprised of a cross section of industry experts from the post, production, creative and technical communities.  They are passionate about the HPA, the industry, and the community it serves.  The HPA Board of Directors spends hundreds of hours, every year, strategically looking at where the organization is headed, while working with staff on the execution of its vision.   With the transition to the new Hollywood Professional Association, the HPA Board has expanded to include new Directors.  Please don’t hesitate to reach out to any board member with ideas or input.

Seth Hallen, President
Sony DADC New Media Solutions

Leon Silverman, Past President
Walt Disney Studios

Jerry Pierce, Vice President

Bill Roberts, Treasurer
Panavision

Vincent Maza, Secretary
Ncam

Wendy Aylsworth

Mark Chiolis
Grass Valley

Craig German
NBC Universal

Carolyn Giardina
The Hollywood Reporter

Jenni McCormick
ACE

Kathleen Milnes
Otis College of Art & Design

Loren Nielsen
Entertainment Technology Consultants

Chuck Parker
Sohonet

Phil Squyres
Sony Pictures Television

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30 2016 Mar

Dear Friends of HPA, Welcome to the revamped HPA Newsline!

BLange_headshotIn keeping with the tremendous changes here at the Hollywood Professional Association, we are proud to present this revitalized forum for our members to catch up on news and trends in our various intersecting industries. It is our hope that you find this monthly e-newsletter of value, and that you share your stories, announcements and events here. This is just one of the ways we aim to continue to keep our community vibrant, growing and connected.

If you have news to share, and idea to explore, or events to announce, we urge you to submit them here.

The re-launch of Newsline marks a time of great change for HPA. During last month’s Tech Retreat, Leon Silverman stepped down as President of the HPA, an organization he helped found and which he has steered for the last fourteen years.  We are fortunate that he will continue to share his vision and ideas with us as he continues on the Board of Directors in the role of Past President. New President Seth Hallen brings with him a deep experience in the industry, as well as a profound dedication to the HPA. Seth has served as a Board member since 2007, with a slate of initiatives to share and the enthusiasm and talent to execute them.  Seth will be a featured regular in the newsletter.

In other important news, HPA is going global! The HPA Tech Retreat UK will be held in Oxfordshire, the 13th and 14th of July, 2016.  More information is included in this issue of the Newsline.  Be sure to register to attend this event as a delegate, Innovation Zone demonstration, or as a sponsor.  Learn more here.

Finally, we have completed the transition from Hollywood Post Alliance to the Hollywood Professional Association.  “Professional” more accurately recognizes the ever-widening tapestry of companies and individuals that bring brilliance and innovation to the business of media content.  You can see our new logo in the masthead above.

As we head into the next phase of the HPA, I want you all to know that I consider it an honor to serve as your Executive Director, and I look forward to working with you in the year to come as we take new and exciting steps together.  As our newly-past president is fond of saying, our best work is ahead of us!

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30 2016 Mar

2016 HPA AWARDS ENGINEERING EXCELLENCE and JUDGES AWARD FOR CREATIVITY AND INNOVATION IN POST PRODUCTION CALL FOR ENTRIES OPENS April 13, 2016

2016 HPA AWARDS ENGINEERING EXCELLENCE and JUDGES AWARD FOR CREATIVITY AND INNOVATION CALL FOR ENTRIES OPENS 6 April 2016

The HPA Awards Committee has announced the submission dates for two important special awards: Engineering Excellence and Creativity & Innovation.  Submissions will be accepted from 6 APRIL 2016 to 20 May 2016.

10th Annual HPA Awards CereomonyThe HPA Engineering Excellence Award is recognized as one of the most important technology honors in the industry, spotlighting companies and individuals who draw upon technical and creative ingenuity to develop breakthrough technologies.  Submissions for this peer judged award may include products or processes, and must represent a step forward for its industry beneficiaries. Presentations to peer judging panels will be announced soon, and will take place over the summer.  Past winners have included Dolby, Canon, NVIDIA, MACOM, The Foundry, Sony Pictures Imageworks, Lightcraft, and Telestream.

The HPA Judges Award for Creativity and Innovation seeks to recognize companies and individuals that have demonstrated excellence in Production through Exhibition, whether that be in creative storytelling and/or technical innovation. The key criterion is whether the entrant demonstrates – through creativity or the use of new approaches, tools, workflows or ideas – a notable step from a technical, creative or efficiency perspective. Submissions for the award can include content such as a unique movie, television program or commercial; a workflow, proprietary technical development, hardware or software toolset, or a creative approach that is not eligible for consideration in other HPA Award categories. A blue ribbon panel determines the award’s winners. Past winners of the Judge’s Award have included ESPN Digital Center 2, DigitalFiIm Tree, the American Society of Cinematographers: Color Decision List (ASC CDL,) Testronic Lab and EFILM among others.

For rules and information, visit: hpaonline.

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30 2016 Mar

So Much to See, so Little Time: HPA Members and Friends Pick their First Stop at NAB

NAB-Trade-Show-Floor-Las-Vegas

A crowded show floor and a jam-packed docket looms ahead for many of us attending NAB 2016. Here’s a quick look at who and what our community is looking for as soon as they walk in the door of LVCC.  And, let us know what you want to see here.

Andrea Kalas, President, Association of Moving Image Archivists:

Ang Lee of course! But from an archivist’s perspective, how are we going to archive 4K HDR Hi frame rate? And for what future technology? Will there be even more interesting technical evolutions? What’s the future after this future??

Andy Donahue – Director of Marketing, Killer Tracks

I cannot wait to hold the new Carbon Fiber Red WEAPON 6k camera!  Super light and can shoot 6K at 100 fps which would be insane to use on an action shoot, if you had to be agile and moving around a lot filming.

Jim Wicks, Colorist (HPA’s newest member!)

At NAB 2016 I expect many products – displays, grading and finishing systems, HDR, Wide Color Gamut – and will focus on colorists, whose numbers are growing. I plan on meeting with interested parties to help represent the colorists and bring into close alliance those color artists who desire to advance the prestige and dignity of the color profession.

Brian Pope, CEO, Cognition

We’re big believers in the idea that technology can actually make humanity more humane, not less–so we always look for products,  technologies and new applications for existing technologies that make communication between people better, that make art richer, deeper and more accessible, and which make people better able to pursue and achieve their dreams.

Walt Bigelow, Chief Engineer MVF Point.360

High speed clustered storage (SAN/NAS), new HDR display technologies and 4k/UHD waveform and QC systems.  And, we’ll be checking out new camera systems, dailies and encoding, along with workflow and facility automation products.

Matthew Schneider, Director of Technology, PostWorks New York

My focus at NAB may be with what is still a very ambiguous part of our industry: workflow collaboration, cloud-based toolsets, and better ways of “stitching together” fractioned slices of our overall pipeline. The other areas of priority are a bit more core: updated display technologies, updated versions of the color and NLE software we use the most, and whatever the camera-of-the-moment is. Naturally we’ll have to see what this VR thing is all about (especially for those of us that did not make it to CES or HPA.)

Christy King, Consultant/Technologist

First thing I’m going to see is the Future of Cinema Conference on Saturday. On the show floor, I’m going to begin my quest to see how MAM systems are incorporating Rights Management metadata.

Brian Terrell, CEO of GPL Technologies

This year should be the year of virtual reality.  Looking forward to seeing the ecosystem of products to enhance the filmmaker’s creativity. We will be looking for ways to help our clients create more iterations in less time.

Tell us what you’re looking forward to seeing!

7 2016 Mar

Did the ATSC Let the Cat Out of the Bag on 3.0 Audio?

At the HPA Technology Retreat in Indian Wells, California last month, a presentation was made focusing on ATSC 3.0. It was nothing special, simply an overview of the technology, like ones often done before.

However, a slide came up that answered what might be one of the hottest unanswered questions lingering about the state of ATSC 3.0 audio.

Jim Starzynski, director and principal audio engineer for NBCUniversal, said the ATSC’s ad hoc group working on audio is “drafting candidate standard now.”

Read the full story here.

3 2016 Mar

Pill popping at the HPA Tech Retreat

It was a balmy 85 degrees on day four at the HPA Tech Retreat in Indian Wells, California. The morning kicked off with a candid, stream-of-consciousness session from Ben Rosenblatt, co-producer of Star Wars: The Force Awakens. What could be better? He was funny, irreverent, full of anecdotes and great with a mic. There was just a smattering of technology – a scant few minutes of discussion around HDR (high dynamic range), which was clearly the theme of the day, and the challenges brought by the lack of standards and explosion of content and delivery formats. He expounded on the nightmare of creating nearly 400 versions of Star Wars due to language and format requirements. There were questions and laughter, and a good time was had by all.

Read the full story here.

3 2016 Mar

HOME THEATER GEEKS 293: HPA TECH RETREAT 2016