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6 2018 Feb

Yves Bergquist Set to Keynote TR-X at HPA Tech Retreat

Yves Bergquist Set to Keynote TR-X at HPA Tech Retreat

ETC unveils “AI, A Primer for Entertainment” at TR-X, unique program of engaging panels

 

BURBANK (February 5 2018) –– In its engaging sophomore outing, HPA’s Tech Retreat eXtra (TR-X) will launch the HPA Tech Retreat 2018 during a half-day, expert led pre-conference event entitled Everything You Thought You Knew About Artificial Intelligence in M&E and What You Didn’t Know You Didn’t Know. TR-X will take place on Monday, the 19th of February in Palm Desert, CA at the JW Marriott Resort & Spa in advance of the HPA Tech Retreat 2018.  Registration for TR-X is required, and can be added to HPA Tech Retreat registration, or as standalone attendance.

Yves Bergquist, Project Director Data Analytics, Entertainment Technology Center at USC, will present a keynote session to kick off TR-X. “Makeover or Takeover? Artificial Intelligence in Media & Entertainment” will explore the extreme amount of attention building around AI.  As Bergquist notes, “No technological development has created more buzz and sheer intellectual mayhem than artificial intelligence. As a data scientist with years of experience in AI research and development, I’d like to lift the veil on what it means for the industry. What is AI? What can we expect for it in media and entertainment? When? Which jobs will live, and which won’t? Will it help us take our stories higher?”

Bergquist brings a unique blend of experience to his role at ETC and also as CEO of AI engineering firm Corto, where he and his team help the entertainment industry build and deploy next-generation machine intelligence systems. At ETC, Yves and his team manage dozens of projects that apply machine learning to the challenges facing industry, including audience intelligence, semantic content classification, windowing, and AI-driven post-production. Their efforts include using social media conversations to model audience decisions in the theatrical window, developing the first audience intelligence application focused on the Chinese market, correlating narrative structures in film to theatrical performance, and a Deep Learning-driven semantic content classification application.

Yves is an expert in complex systems with experience modeling high-velocity markets for public and private sector clients. He was part of the founding team at Singularity University, a joint venture between Google and NASA, which aims to leverage Artificial Intelligence and other exponential technologies to help solve the world’s greatest problems. In his role at ETC, which he joined in 2015, Bergquist leverages his technical background and lifelong love of storytelling to apply computational thinking and data science to the storytelling process.

ETC will debut “AI, A Primer for Entertainment” at TR-X, which is expected to become a trusted source of information and go-to reference as AI and its influence grows.

HPA TR-X runs from 1pm to 5:15pm on Monday, February 19th, and offers a compelling lineup of panels and panelists. In addition to the Bergquist keynote, panels include:

  • Novel AI Implementations: Real World AI Case Studies
  • The Potential for Partnering with AI in the Creative Process
  • Content Intelligence: AI & Marketing
  • Bleeding Edge M&E Research
  • AI Vision Panel: What Will Happen and When?

Prompt registration for TR-X encouraged; it is expected to sell out. For further info, visit www.hpatechretreat.com.

###

About the HPA Tech Retreat

The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and the UK. Information about the HPA Tech Retreat is available at www.hpatechretreat.com.

 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

 

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz

Download PDF Version

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29 2018 Jan

2018 HPA Tech Retreat® Announces Expanded Program

2018 HPA Tech Retreat® Announces Expanded Program

 

IMF, AI Highlighted in Connective Week

 

LOS ANGELES 29 January 2018 –– Today, the HPA unveiled additions to the Tech Retreat program and events that were outlined last month in its preliminary program announcements, continuing its reputation as an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. The HPA Tech Retreat will take place at a new venue at the JW Marriott Resort, in Palm Desert, California, from the 19th to 23rd of February, 2018.

As it has for 23 years, the HPA Tech Retreat will feature an array of high-powered conference sessions (TR-X, Supersession, and the main program) as well as a curated Innovation Zone, more than 50 breakfast roundtables, and extensive networking opportunities.

Monday’s TR-X (Tech Retreat eXtra) takes an uncommon, in-depth dive into AI. Tuesday through Friday, Tech Retreat programming covers the most important topics facing the media industry. Kicking off the days on Wednesday, Thursday and Friday are a diverse array of breakfast roundtable discussions, led by key industry experts.

The Innovation Zone, featuring emerging and innovating technologies from nearly 60 companies at the vanguard of the industry, will unveil the new IMF Central, a special area of Interoperable Master Format (IMF) expert companies.  Open Tuesday through Thursday, it will also feature specialty suites for presentations of cameras, monitors and other technologies that require a darkened environment.

Overview

Monday, February 19 – HPA TR-X

2018 HPA TR-X: Everything You Thought You Knew About Artificial Intelligence in M&E and What You Didn’t Know You Didn’t Know

The engaging half day session will tackle one of the most important topics of the day: what’s AI all about and what does it really have to do with Media & Entertainment now and in the future. Featuring a keynote by Yves Bergquist (Project Director Data Analytics, Entertainment Technology Center at USC), as well as presentations from industry leaders Paul Roberts (Amazon Web Services), Logan Ketchum (Veritone), Greg Taieb (Deluxe Entertainment Services Group), Linda Smith (Facecake), editor and professor Norman Hollyn (USC), Greg Estes (NVidia), John Vickery (Zeroth), Raja Sahi (Pixelogic Media), Phil Lelyveld (ETC), Craig German (Amazon Web Services), John Motz (GrayMeta), Steve Cronan (5th Kind), Richard Welsh (Sundog Media Toolkit), Philip Hodgetts (Lumberjack Systems), Rachel Payne (Prizma), and Mark Chiolis (Mobile TV Group), TR-X is jam packed with opportunities to learn, explore and connect. TR-X is a standalone and separately ticketed session from the rest of the Tech Retreat.

Tuesday, February 20 – The Supersession

HPA Supersession: It’s Still Snowing and We’re Just Making Bigger and Better Snowmen

The Tech Retreat Supersession is designed to dig deep into crucial questions, including making sense of the many choices across many different workflows. Attendees will learn from industry experts about how we are producing content across the widest spectrum of content creation – from spots to blockbusters. Speakers announced include keynote speaker Usman Shakeel (Amazon), as well as Jerry Pierce (HPA), Joshua Rubenstein (LAPD), Jesse Korosi (SIM Digital), Annie Chang (Universal Pictures), Erik Hansen (HBO), Richard Welsh (Sundog Media Toolkit), Chuck Parker (Sohonet), Aaron Lovell (Amazon Studios), Chris Clarke (Cerberus Technology), Roy Trosh (The Mill), and David Benson (BeBop Technology).

Wednesday, February 21 – Friday, February 23

The main conference program consists of carefully curated talks, panels, and presentations that deal with the engrossing and provocative issues facing the industry in 2018. There are a number of new and relevant sessions on tap for the main program.

Wednesday:

  • Mark Schubin’s Technology Year in Review
  • Washington Update: Jim Burger (Thompson Coburn LLP)
  • IMF Central: Howard Lukk (SMPTE), Bruce Devlin (SMPTE), Mark Harrison (Digital Production Partnership/DPP), Andy Wilson (DPP), Andy Quested (BBC), Bill Baggelaar (Sony Pictures Entertainment), Greg Geier (Sony Pictures Entertainment), Tomasz Witkowski (Fishtank Cloud), Julián Fernández-Campón (Tedial), Clyde Smith (Fox, North American Broadcasters Association)
  • Broadcasters Panel: Matthew Goldman (Ericsson), Dave Siegler (Cox Media Group & Pearl TV), Rich Friedel (Fox & ATSC), Del Parks (Sinclair Broadcast Group), and Skip Pizzi (NAB)
  • CES Review: Peter Putman (ROAM Consulting)
  • Advanced Cinema Technology Session: Pete Ludé (Mission Rock Digital), Jean-Philippe Jacquemin (Barco), Ronan Boitard (Barco), Scott Daly (Dolby Laboratories), Gary Demos (Image Essence), Tony Davis (RealD), Bill Bennett, ASC

Thursday:

  • HDR Flavors: Seth Hallen (Pixelogic/HPA), Don Eklund (Sony Pictures Entertainment), Pat Griffis (Dolby Laboratories), Bill Mandel (Samsung), Andy Quested (BBC)
  • Establishing Metadata Guidelines for Downstream Image Presentation Management on Consumer Displays: Michael Chambliss (ICG)
  • ACES Update: Annie Chang (Universal), Wolfgang Ruppel (RheinMain University of Applied Sciences)
  • Remote and Mobile Production Panel: Mark Chiolis (Mobile TV Group), Peter Wehner (Mobile TV Group), Scott Rothenberg (NEP Group), Wolfgang Schram (PRG/Nocturne), John Vickery (Zeroth)
  • VR and The Eclipse: Alx Klive, (360 Designs)
  • Pixar’s Approach to Localization: Eric Pearson (Pixar)
  • Automation of Versioning: Richard Welsh (Sundog Media Toolkit), Henry Gu (GIC), Cédric Lejeune (Éclair)
  • Understanding Block Chain for the Biz: Steve Wong (DXC Technology), Pete Ludé (Mission Rock Digital)
  • Reinventing Digital Content Storage and Interchange with Decentralized Ledgers and Machine Learning: Michelle Munson and Serban Simu (Eluvio)
  • The Project Budget War: Views from Both Sides and the In-Between: Andy Marken (Marken Communications), Jeffrey Stansfield (Advantage Video Systems), Cirina Catania (The Catania Group), Larry O’Connor (OWC), Aaron Semmel (Semmelboomboom)
  • The Rise of eSports: Josh Rizzo

Friday:

  • Predicting Trends: Why We Get It Wrong and How to Get It Right: Mark Harrison (DPP)
  • SMPTE Update: Howard Lukk (SMPTE)
  • Detection of Modified Video: Ed Grogan (Department of Defense)
  • Immersion and the Singularity:  The Fusion of AI, Social, Advertising and Entertainment: Lucas Wilson (Supersphere)
  • Virtual Cinematography and Storytelling Engines: Ramy Katrib (Digital Film Tree), Adam Myhill (Unity Technologies)
  • Perceptual Fatigue in Film, Broadcast and VR: Thomas Lund (Genelec)
  • Where We Are Heading: Steven Lampen (Belden)
  • Post Retreat Treat: “It Talks! A very brief history of voice synthesis”: Mark Schubin

Breakfast Roundtables

Wednesday to Friday, expert led roundtables – over 50 of them – cover topics as diverse as blockchain, high speed motion control, cybercrime, AI applied to video recognition, OLED updates, and many other compelling areas. The most important meal of the day has never been so informative.

Networking Opportunities

Between cocktail receptions, breakfast roundtables, lunches, and catered breaks, the HPA Tech Retreat puts attendees, speakers and other experts together to share, discuss and debate.

The HPA Tech Retreat, a limited attendance event strictly capped at 600 guests, has sold out every year since its founding. Registration is open for TR-X and the entire Tech Retreat, and both day passes and full conference passes are available. Because both events will sell out, there is no onsite registration. Registration includes conference sessions, breakfast roundtables, Innovation Zone, some meals, and social events.

A complete 2018 HPA Tech Retreat program, with schedule and speakers’ bios, is available here. Additional sessions and speakers will be announced. (Please note the final schedule is subject to change.)

For information on event and sponsorship opportunities, visit http://www.hpaonline.com/. For press registration, visit the HPA Tech Retreat registration, or contact ignite strategic communications for further information.

Sponsors of the HPA Tech Retreat include Foundation Members Avid, Company 3, Deluxe, Dolby, EFILM, and Encore; Platinum Sponsors Aspera, an IBM Company, Avid, and Microsoft; Gold Sponsor Blackmagic Design; Silver Sponsor Western Digital; and Star and Event Sponsors Alt Systems, Atto Technology, Dell EMC, MicroStrategy, and Scale Logic.

 

# # #

 

About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and the UK. Information about the HPA Tech Retreat is available at www.hpatechretreat.com.

 

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

 

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

 

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz

Download PDF Version

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17 2017 Nov

HPA AWARDS ANNOUNCE 2017 WINNERS

16 November 2017 (Los Angeles, CA) The Hollywood Professional Association (HPA) bestowed the 2017 HPA Awards tonight, during a sold-out gala celebration at the Skirball Cultural Center in Los Angeles.  The HPA Awards have become the banner awards ceremony for the professional media content, recognizing individuals and companies for outstanding contributions made in the creation of feature films, television, commercials, and entertainment content enjoyed around the world.

Awards were bestowed in twelve creative craft categories honoring behind-the-scenes artistry, including color grading, sound, editing and visual effects for commercials, television and feature film. Larry Chernoff of MTI received the Lifetime Achievement Award, and special awards were presented for Engineering Excellence and Creativity and Innovation.

The winners of the 2017 HPA Awards are:

Creative Categories

Outstanding Color Grading

Outstanding Color Grading – Feature Film

WINNER:
“Ghost in the Shell”
Michael Hatzer //
Technicolor – Hollywood

“The Birth of a Nation”
Steven J. Scott // Technicolor – Hollywood

“Hidden Figures”
Natasha Leonnet // EFILM

“Doctor Strange”
Steven J. Scott // Technicolor – Hollywood

“Beauty and the Beast”
Stefan Sonnenfeld // Company 3

“Fences”
Michael Hatzer // Technicolor – Hollywood

 

Outstanding Color Grading – Television

WINNER:
“The Crown
Smoke and Mirrors”
Asa Shoul // Molinare

“The Last Tycoon – Burying the Boy Genius”
Timothy Vincent // Technicolor – Hollywood

“Game of Thrones – Dragonstone”
Joe Finley // Chainsaw

“Genius – Einstein: Chapter 1”
Pankaj Bajpai // Encore Hollywood

“The Man in the High Castle – Detonation”
Roy Vasich // Technicolor

 

Outstanding Color Grading – Commercial  

WINNER:
Jose Cuervo
“Last Days”
Tom Poole // Company 3

Land O’ Lakes – “The Farmer”
Billy Gabor // Company 3

Pennzoil – “JOYRIDE Tundra”
Dave Hussey // Company 3

Nedbank – “The Tale of a Note”
Sofie Borup // Company 3

Squarespace – “John’s Journey”
Tom Poole // Company 3

 

Outstanding Editing
Sponsored by Blackmagic Design

Outstanding Editing – Feature Film   

WINNER:
“Dunkirk”
Lee Smith, ACE

“Hidden Figures”
Peter Teschner

“The Ivory Game”
Verena Schönauer

“Get Out”
Gregory Plotkin, ACE

“Lion”
Alexandre de Franceschi

 

Outstanding Editing – Television

WINNER:
“Stranger Things
Chapter 1: The Vanishing of Will Byers”
Dean Zimmerman

“Game of Thrones – Stormborn”
Tim Porter, ACE

“Game of Thrones – The Queen’s Justice”
Jesse Parker

“Narcos – Al Fin Cayo!”
Matthew V. Colonna, Trevor Baker

“Westworld – The Original”
Stephen Semel, ACE, Marc Jozefowicz

“Game of Thrones – Dragonstone”
Crispin Green

 

Outstanding Editing – Commercial

WINNER:
Nespresso – “Comin’ Home”
Chris Franklin // Big Sky Edit

Bonafont – “Choices”
Doobie White // Therapy Studios

Optum – “Heroes”
Chris Franklin // Big Sky Edit

SEAT – “Moments”
Doobie White // Therapy Studios

 

Outstanding Sound

Outstanding Sound – Feature Film

WINNER:
“Guardians of the Galaxy Vol. 2”
Addison Teague, Dave Acord, Chris Boyes, Lora Hirschberg // Skywalker Sound

“Fate of the Furious”
Peter Brown, Mark Stoeckinger, Paul Aulicino, Steve Robinson, Bobbi Banks // Formosa Group

“Sully”
Alan Murray, Bub Asman, John Reitz, Tom Ozanich // Warner Bros. Post Production Creative Services

“John Wick: Chapter 2”
Mark Stoeckinger, Alan Rankin, Andy Koyama, Martyn Zub, Gabe Serrano // Formosa Group

“Doctor Strange”
Shannon Mills, Tom Johnson, Juan Peralta, Dan Laurie // Skywalker Sound

 

Outstanding Sound – Television

WINNERS (TIE):
“Stranger Things – Chapter 8: The Upside Down”
Craig Henighan // FOX
Bradley North, Joe Barnett, Adam Jenkins, Jordan Wilby, Tiffany S. Griffith // Technicolor – Hollywood

“American Gods – The Bone Orchard”
Bradley North, Joseph DeAngelis, Kenneth Kobett, David Werntz, Tiffany S. Griffith // Technicolor
Hollywood

“Underground – Soldier”
Larry Goeb, Mark Linden, Tara Paul // Sony Pictures Post

“Game of Thrones – The Spoils of War”
Tim Kimmel, MPSE, Paula Fairfield, Mathew Waters, CAS, Onnalee Blank, CAS, Bradley C. Katona, Paul Bercovitch // Formosa Group

“The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble”
Pete Horner // Skywalker Sound
Dimitri Tisseyre // Envelope Music + Sound
Dennis Hamlin // Hamlin Sound

 

Outstanding Sound – Commercial 

WINNER:
Rio 2016 Paralympic Games
– “We’re The Superhumans”
Anthony Moore // Factory

Honda “Up”
Anthony Moore, Neil Johnson, Jack Hallett // Factory
Sian Rogers // SIREN

Virgin Media “This Is Fibre”
Anthony Moore // Factory

Kia “Hero’s Journey”
Nathan Dubin // Margarita Mix Santa Monica

SEAT – “Moments”
Doobie White // Therapy Studios

 

Outstanding Visual Effects

Outstanding Visual Effects – Feature Film

WINNER:
“War for the Planet of the Apes”
Dan Lemmon, Anders Langlands, Luke Millar, Erik Winquist, Daniel Barrett // Weta Digital

“Pirates of the Caribbean: Dead Men Tell No Tales”
Gary Brozenich, Sheldon Stopsack, Patrick Ledda, Richard Clegg, Richard Little // MPC

“Beauty and the Beast”
Kyle McCulloch, Glen Pratt, Richard Hoover, Dale Newton, Neil Weatherley // Framestore

“Guardians of the Galaxy Vol. 2”
Guy Williams, Kevin Andrew Smith, Charles Tait, Daniel Macarin, David Clayton // Weta Digital

“Ghost in the Shell”
Guillaume Rocheron, Axel Bonami, Arundi Asregadoo, Pier Lefebvre, Ruslan Borysov // MPC

 

Outstanding Visual Effects – Television

WINNER:
“Black Sails – XXIX”
Erik Henry
Yafei Wu, Nicklas Andersson, David Wahlberg // Important Looking Pirates
Martin Lippman // Rodeo

“The Crown – Windsor”
Ben Turner, Tom Debenham, Oliver Cubbage, Lionel Heath, Charlie Bennett // One of Us

“Taboo – Episode One”
Henry Badgett, Nic Birmingham, Simon Rowe, Alexander Kirichenko, Finlay Duncan // BlueBolt VFX

“Ripper Street – Occurrence Reports”
Ed Bruce, Nicholas Murphy, Denny Cahill, Piotr Swigut, Mark Pinheiro // Screen Scene

“Westworld – The Bicameral Mind”
Jay Worth // Deep Water FX
Bobo Skipper, Gustav Ahren, Jens Tenland // Important Looking Pirates
Paul Ghezzo // COSA VFX

 

Outstanding Visual Effects – Commercial

WINNER:
Kia
“Hero’s Journey”
Robert Sethi, Chris Knight, Tom Graham, Jason Bergman // The Mill

Walmart – “Lost & Found”
Morgan MacCuish, Michael Ralla, Aron Hjartarson, Todd Herman // Framestore

Honda “Keep the Peace”
Laurent Ledru, Georgia Tribuiani, Justin Booth-Clibborn, Ellen Turner // Psyop

Nespresso – “Comin’ Home”
Matt Pascuzzi, Martin Lazaro, Murray Butler, Nick Fraser, Callum McKevney // Framestore

Walmart “The Gift”
Mike Warner, Kurt Lawson, Charles Trippe, Robby Geis // ZERO VFX

 

The following special awards, which were previously announced, were also presented this evening:

HPA Engineering Excellence Award
Sponsored by HGST

2017 Winners:
Colorfront // Colorfront Engine
Dolby // Dolby Vision Post-Production Tools
RED Digital Cinema // WEAPON 8K Vista Vision
SGO // Mistika VR

Honorable Mentions were awarded to Canon USA, Inc. for Critical Viewing Reference Displays and to Eizo, Inc. for ColorEdge CG318-4K.

The HPA Engineering Excellence Award is recognized as one of the most important technology honors in the industry, spotlighting companies and individuals who draw upon technical and creative ingenuity to develop breakthrough technologies.  Submissions for this peer-judged award may include products or processes, and must represent a step forward for its industry beneficiaries.

 

HPA Judges Award for Creativity and Innovation

2017 Winner:
NASA, Amazon Web Services, and AWS Elemental, an Amazon Web Services Company // The First Live 4K Stream from the International Space Station

The HPA Judges Award for Creativity and Innovation recognizes companies and individuals who have demonstrated excellence, whether in the development of workflow and process to support creative storytelling or in technical innovation. The Judges Award for Creativity and Innovation is conferred by a jury of industry experts.

 

HPA Lifetime Achievement Award

2017 Honoree: Larry Chernoff

The HPA Lifetime Achievement Award is given to an individual who is recognized for his or her service and commitment to the professional media content industry. The mission of the award is to give recognition to individuals who have, with great service, dedicated their careers to the betterment of the industry. The Lifetime Achievement Award is given at the discretion of the HPA Board of Directors and the HPA Awards Committee. It is not bestowed every year.

 

More information about the HPA Awards and the Hollywood Professional Association can be found at http://www.hpaonline.com/. Title Sponsor Blackmagic Design; Engineering Excellence Sponsor HGST; Foundation Members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; and Platinum Sponsors IMAX, Secret Headquarters, and Sohonet; Engineering Excellence Award Sponsor HGST; Bronze Sponsor Sony; and Supporting Sponsors Barco, FuseFX, The Hollywood Reporter, Stephen Arnold Music, and Wipster are the sponsors of the 2017 HPA Awards, which are produced by Homerun Entertainment.

 

 

# # #

 

About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Association. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at http://www.hpaonline.com.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

Media Contacts:
christine purse or kate eberle
chris@ignite.bz || kate@ignite.bz
ignite strategic communications
+1 818 980 3473 || +1 323 806 9696 (mobile)

Images will be available at 7 AM at http://bit.ly/2017HPAAwards

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9 2017 Nov

Hollywood Professional Association Judges Award for Creativity and Innovation Conferred Upon NASA, Amazon Web Services, and AWS Elemental

Award Recognizes Groundbreaking International Space Station Live 4k Stream

 

November 9, 2017 (Burbank) – The Hollywood Professional Association (HPA) has awarded the organization’s prestigious Judges Award for Creativity and Innovation to NASA, Amazon Web Services, and AWS Elemental, an Amazon Web Services Company, for the first public Live 4K stream from the International Space Station (ISS). The honor, whose recipient was selected by a jury of industry veterans, was conceived to recognize companies and individuals who have demonstrated excellence, whether in the development of workflow and process or project to support creative storytelling or in technical innovation. The coveted distinction will be bestowed November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.

In 2006, the U.S. National Aeronautics and Space Administration (NASA) achieved a broadcast industry milestone when the agency successfully produced a live high-definition (HD) transmission from space. On April 26, 2017, at 10:30 a.m. Pacific Time (US) at the Las Vegas Convention Center during the 2017 NAB Show, NASA crossed another threshold in advanced video innovation as it delivered live 4K video from the ISS. The live feed from 250 miles above Earth was encoded using AWS Elemental video processing software on board the ISS and on the ground at Johnson Space Center for delivery by Amazon Web Services (AWS) in the cloud to the Las Vegas Convention Center and to viewers globally on multi-screen devices.

According to NASA, the opportunities that live 4K video unlocks for the agency are significant: in addition to enhancing NASA’s ability to observe, uncover and adapt new knowledge of orbital and deep space, there is the visual impact of “live” versus recorded video. The 4K images can also benefit the work of scientists by helping engineers and payload developers better monitor experiments as well as spacecraft performance, and aid trouble-shooting.

Speaking on behalf of the jury, jury co-chairs Carolyn Giardina and Joachim Zell said, “The technology and workflow that enabled last spring’s inspiring live 4K broadcast from the ISS will be further used by NASA in conducting scientific research and sharing its work with the public. On behalf of the jury and the HPA, it is an honor to recognize the tremendous achievement born of this partnership.”

Communications Manager for NASA’s International Space Station Program Dylan Mathis commented “NASA is honored to receive this award from HPA.  The project was important to our team for many reasons, including its advancement of scientific progress while also offering an exceptionally engaging viewing experience to people who simply want to see what the ISS really looks like, the astronauts onboard and incredible images from space.”

“Extremely high-resolution video from the ISS helps support exploration, observation, and discovery by NASA scientists in space and on the ground. The cloud helps the public have an incredibly immersive educational experience of space at scale,” said Keith Wymbs, Chief Marketing Officer for AWS Elemental. “It was thrilling to collaborate with NASA and with our colleagues at the National Association of Broadcasters on this milestone.”

In addition to the Judges Award for Creativity and Innovation, the HPA Awards will recognize excellence in 12 craft categories including color grading, editing, sound and

visual effects during the gala on November 16, 2017. Other special awards bestowed that night include the Engineering Excellence Award, and the Lifetime Achievement Award, to Larry Chernoff.

Tickets for the 12th annual HPA Awards are on sale now and can be purchased online at http://www.hpaawards.com. More information about the HPA Awards and the Hollywood Professional Association can be found at www.hpaonline.com. Title Sponsor Blackmagic Design; Engineering Excellence Sponsor HGST; Foundation Members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; and Platinum Sponsors IMAX, Secret Headquarters, and Sohonet are among the sponsors of the 2017 HPA Awards, which are produced by Homerun Entertainment.

 

# # #


 

About the HPA® Awards
The HPA Awards were created to foster awareness and recognize the achievements of the individuals and companies that have contributed to groundbreaking technologies and creative excellence within the professional media content industry, and build involvement in the Hollywood Professional Assciation. The HPA is a partner of the Society of Motion Picture and Television Engineers® (SMPTE®). Information about the HPA Awards is available at www.hpaonline.com. The HPA Awards will be presented with generous support from Foundation Members and sponsors.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

 

Media Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz | kate@ignite.bz

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24 2017 Oct

Winners of the Third Annual SMPTE-HPA Student Film Festival Recognized at SMPTE 2017

Winners of the Third Annual SMPTE-HPA Student Film Festival Recognized at SMPTE 2017

Film Festival Held During SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017) Featured 17 Official Selections From Around the World

LOS ANGELES— Oct. 24, 2017 — SMPTE®, the organization whose standards have supported a century of technological advances in entertainment technology and whose membership spans the globe, and the Hollywood Professional Association (HPA), the organization serving the professional media creation and finishing community, have announced the winners of the third annual SMPTE-HPA Student Film Festival.

Held on Monday, Oct. 23, at the TCL Chinese 6 Theatres in Hollywood, California, in conjunction with the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), the film festival showcased submissions demonstrating creative uses of technology in storytelling. SMPTE and the HPA received 119 submissions from more than 30 countries, and the 17 official selections screened during SMPTE 2017 represented Germany, Hong Kong, the U.K., and the U.S.

The event was hosted by Howard Lukk, SMPTE director of engineering and standards, who is also a film director, and by Aimée Ricca, SMPTE marketing and communication, who previously worked in cinema. The official selections at the festival were screened in SMPTE-DCP format, courtesy of Sundog Media Toolkit. Eight films earned awards in the following categories:

Innovative Use of Entertainment Technology to Engage the Audience in the Story — Animated Short (tie)

• “Tom in Couchland” by James Just of Ringling College of Art and Design (Sarasota, Florida, U.S.)
• “VERGE” by ChingTien Chu of School of Visual Arts (New York, New York, U.S.)

Innovative Use of Entertainment Technology to Engage the Audience in the Story — Live-Action Short

• “Mind Game” by Weisi Dai of School of Visual Arts (New York, New York, U.S.)

Innovative Use of Technology in an Experimental Short

• “Jazz Orgie” by Irina Rubina of Filmakademie Baden-Württemberg (Ludwigsburg, Germany)

Innovative Use of Mobile Device or Tablet to Convey a Story — Narrative Short

• “LONDON STRIKE” by Jiranant Kanjanagawin of University of Greenwich (London, U.K.)

Innovative Use of Analog Technologies in a Live Action Narrative Short

• “Home” by Vivian Lau of Emerson College (Boston, Massachusetts, U.S.)

Documentary Short With Technology as the Subject Matter

• “Baylor VirtuOso Documentary Short on Use of Technology in VR Music Video” by Gustavo Raskowsky, Marcos Luna Hoyas, and team of Baylor University (Waco, Texas, U.S.)

Audience Choice Award

• “KCLOC” by Ninaad Kulkarni of School of Visual Arts (New York, New York, U.S.)

The student filmmakers behind the winning selections received awards for their work, as well as prizes courtesy of Avid, Blackmagic Design, Other World Computing, and Sundog Media Toolkit. Filmmaker information is available at http://www.smpte2017.org/student-film.html.

“The art and craft of filmmaking demands an ever-growing ease with technology that changes at lightning fast speeds. This year’s outstanding submissions demonstrate impressive facility with these tools in the service of the filmmakers’ artistic endeavors,” said Seth Hallen, President of HPA. “Storytelling is the goal, not the technology, and it is inspiring to see how these talented young filmmakers have marshaled the tools to tell the stories they are interested in telling. The HPA is proud to support this festival, and congratulates this group of talented filmmakers!”

The jurors for this year’s festival featured a diverse group of accomplished professionals from around the world. They included Elisa Bonora, ACE, an editor and producer whose credits include multiple Emmy®-nominated documentaries; Christina Capra, a director and producer of virtual reality (VR) content; David Creed, an award-winning short-filmmaker; Andrea Dimity, a film producer and literary manager; David Ginsberg, a postproduction technology consultant; Tim Heindl, senior vice president of research at Sony Pictures; Katie Hinsen, a digital intermediate artist and founder of the Blue Collar Post Collective (BCPC); and Niven Howie, ACE, editor of commercials, pop videos including Sting’s “Ten Summoner’s Tales” and XTC’s “Dear God,” and the features “Dawn of the Dead” (2004) and “The Hitchhikers Guide to the Galaxy” (2005).

The jury also included Nancy Jundi, a data scientist for the entertainment, technology, and SaaS industries; Patricia Keighley, senior vice president of IMAX Corporation and co-founder and managing director of IMAX POST/DKP Inc.; Mark Kenna, the CEO of U.K.-based Bad Blood Films and a film sound consultant; Vicky Lau, a VFX artist and VR consultant; Loren Nielsen, co-founder and president of Entertainment Technology Consultants; Chris Nienow, a VR business development consultant; Leon Silverman, general manager of Digital Studio, at The Walt Disney Studios; David Sontag, an award-winning writer and producer; Jen Soulé president of Other World Computing; and Joachim Zell, vice president of imaging science and technical director at EFILM, where he began the EC3 onset and near-set dailies division.

SMPTE 2017 is the premier annual event for motion-imaging and media technology, production, operations, and the allied arts and sciences. This is the third year that SMPTE and the HPA have hosted a student film festival in conjunction with SMPTE 2017.

More information about the film festival is available at http://smpte2017.org/student-film.html.

Further information about SMPTE is available at www.smpte.org. Additional information about the HPA is available atwww.hpaonline.com.

# # #

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools, and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media, and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

About SMPTE®
For more than a century, the people of the Society of Motion Picture and Television Engineers® (SMPTE®, pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. 

All trademarks appearing herein are the properties of their respective owners.

Link to Word Doc: www.wallstcom.com/SMPTE/171024SMPTE.docx

[Photo Link:] www.wallstcom.com/SMPTE/SMPTE-HPA-2017-Student-Film-Festival.zip
Description of Photos: SMPTE-HPA 2017 Student Film Festival

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19 2017 Oct

Madeline Di Nonno To Speak at Women in Technology Luncheon Presented by SMPTE and HPA Women in Post

CEO of Geena Davis Institute on Gender in Media Focuses on Changing Unconscious Bias with Data-Driven Analysis

BURBANK (19 October 2017) Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, will be featured in a keynote conversation at the annual women in technology luncheon, presented by SMPTE and HPA Women in Post on October 23rd and held in conjunction with the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017). Di Nonno will be in conversation with Kari Grubin, co-chair of HPA Women in Post. The luncheon will be held at The Vantage Room on the fifth level of the Hollywood & Highland Center in Hollywood, California.

The research performed by the Geena Davis Institute analyzes and tracks how women and girls are portrayed in media, and how negative gender stereotypes can influence cultural and social behaviors and beliefs. Di Nonno will share the latest findings from the Institute’s new machine learning research tool, GD-IQ, the Geena Davis Inclusion Quotient.

“What we see onscreen greatly influences our views on society,” said Di Nonno. “The gender disparity in media reinforces unconscious gender bias off screen, behind-the-scenes, and in the real world. According to our research, positive portrayals in media can inspire women and girls to pursue certain careers in STEM as well as furthering their education and leaving abusive relationships. Our mission is to change the media landscape to reflect our growing intersectionality in society. Our motto is ‘if you can see it, you can be it.’ Clearly, there is work to do, but I look forward to speaking with a group of women who are doing it.”

Di Nonno brings 30 years of international leadership experience to her responsibilities at the Geena Davis Institute, where she leads strategic direction, research, education, advocacy, and financial and operational activities. Her past roles have included President and CEO of On the Scene Productions; executive positions for Anchor Bay Entertainment/Starz Media and Executive Vice President and GM for Nielsen EDI; Senior Vice President, Marketing Alliances and Digital Media at the Hallmark Channel; and Vice President, Universal Studios Home Video. Di Nonno began her career at ABC Television Network in corporate publicity. In many of the organizations she has been part of, Di Nonno has led groundbreaking global initiatives in digital technology.

Grubin said, “We are honored to have Madeline with us to share insights from her impressive career and the groundbreaking work of the Geena Davis Institute. She is a compelling voice moving our culture and the media forward, and the Geena Davis Institute on Gender in Media helps define solutions for change. I look forward to this conversation, which is sure to advance the role that HPA and Women in Post play in our industry’s evolution and our support of young women.”

Di Nonno is a frequent speaker at global conferences and organizations such as the Cannes Lion, U.S. Department of State, and the United Nations, and has been featured in media outlets including The New York Times, Variety, The Hollywood Reporter, Forbes, Huffington Post, Kidscreen, Fast Company, and Wired Magazine.

Di Nonno holds a bachelor’s degree from Boston University. She serves as the Chair of the Board of Directors for the Television Academy Foundation; is on the Board of Directors for the Population Media Center and Promundo U.S.; on the Advisory Board for PBS Kid’s Ready Jet Go! and GameChanger Films; and is a Strategic Advisor to YouTube Red. Di Nonno previously served as President of the Glass Lions Jury for the Cannes Lions 2016.

The Women in Technology luncheon is an annual event held in conjunction with the SMPTE Annual Technical Conference & Exhibition, the world’s premier forum for the exploration of media and entertainment technology, featuring world-renowned technology thought. Last year, executive vice president of Physical Production for Marvel Studios Victoria Alonso was the featured Women in Technology luncheon speaker. Previous speakers also include Cheryl Boone Isaacs, Michelle Munson, and Wendy Aylsworth. Seating is very limited and the event consistently sells out. Advance registration is required and early registration is encouraged.

Tickets for the Women in Technology luncheon are required and available with SMPTE 2017 conference registration packages, or available for separate purchase as “ticket-only” registration. For registration and other information, visit http://www.smpte2017.org/women-in-tech.html. Those who purchase tickets may use promo code WIT2017 to receive a complimentary exhibits-only pass for SMPTE 2017. Complimentary passes are limited to new exhibits-only registrations and may not be used for previous registrations, any other conference registration packages, and/or applied to special event ticket purchases.

###

 

About the Society of Motion Picture and Television Engineers® (SMPTE®)
For the past 100 years, the people of the Society of Motion Pictures and Television Engineers (SMPTE, pronounced “simp-tee”) have sorted out the details of many significant advances in entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has earned an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery education and engineering across the communications, technology, media, and entertainment industries. The Society has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force.

SMPTE’s global membership today includes 7,000 members, who are motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students. A partnership with the Hollywood Professional Association (HPA®) connects SMPTE and its membership with the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

About the Hollywood Professional Association
Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

 

Media Contacts:

HPA
Agency Contact:
ignite strategic communications
christine purse | kate eberle
+1 818 980 3473 | chris mobile: +1 323 806 9696
chris@ignite.bz| kate@ignite.bz

SMPTE
Agency Contact:
Elisabetta Fernandez
Wall Street Communications
+1 (503) 577-3125
elisabetta@wallstreetcom.com

SMPTE Contact:
Aimée Ricca
Marketing and Communication
+1 914 205 2381
aimeericca@smpte.org

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8 2017 Sep

Hollywood Professional Association (HPA) Opens 2018 Tech Retreat Call for Papers

Hollywood Professional Association (HPA) Opens 2018 Tech Retreat Call for Papers

Industry defining conference program seeks proposals

 

LOS ANGELES (September 6 2017) ‑ The Hollywood Professional Association (HPA) has opened the call for proposals for the 2018 HPA Tech Retreat®. Key portions of the programming – the main program and the breakfast roundtables – are determined via this call for proposals. The HPA Tech Retreat will take place February 19-23 2018 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA (Palm Springs area), a new venue for the event.

Now in its 23rd year, the event in Palm Springs attracts a wide array of distinguished attendees and speakers and engages leaders from every facet of the content ecosystem. It is one of the most important annual events for individuals and companies engaged in the creation, management, and dissemination of content in the dynamic landscape of distribution environments.

Call for Proposals: Main Program

The main program presentations, which are strictly reserved for marketing-free content, take place Wednesday February 21 through Friday February 23, after TR-X (Tech Retreat eXtra) and the supersession on Monday and Tuesday, respectively. According to program maestro Mark Schubin, “For the main program, ANYTHING related to moving images and associated sounds [is fair game], including (but not limited to) alternative content for cinema, bit-rate reduction, contrast-sensitivity, digital rights management, energy use for HDR TV sets, forensic analysis, gigapixel imaging, higher frame rates, immersive sound, just-valuable-differences, kleptomania in distribution, long GOPs in an era of rapid changes, multi-language subtitling, near-field communications, open-source processing, psychophysics, quantum entanglement for zero latency, reclining seats in cinemas, soundfields, terabit transmission, ultra-high-whatever, virtual reality, wider color gamut, x-rays in 8K, young interpupilary distances, and zoom lenses for 32K imaging. So are haptic, olfactory, and gustatory applications.” With this far-ranging call, “from scene to seen and gear to ear,” the main program is sure to be as inventive, intriguing, and leading edge as in previous years.

Proposals for main program presentations are short and informal and must be submitted by the proposed presenter. Schubin notes, “A sentence or two is usually sufficient and if those few sentences are of interest, submitters will be contacted.”  Presentations in the main program are typically of half-hour duration, including set-up and Q&A (if any). Longer or shorter presentations can sometimes be accommodated. Panels are typically longer, and submissions for panels should include the panelists and moderator (arranging panelists and moderators is the presenter’s responsibility).

The deadline to submit main program proposals is the end of the day on Friday, October 27 2017. Proposals should be sent directly to Mark Schubin at tvmark@earthlink.net. In the event a submission is not promptly acknowledged, submitters should contact Mr. Schubin to confirm receipt. Decisions are expected by the beginning of December.

Call for Proposals: Breakfast Roundtables

Breakfast roundtables begin at 7:30 AM on four mornings during the retreat, Wednesday to Friday. Schubin notes, “The breakfast roundtables can include marketing information, and table moderators are free to teach, preach, inquire, ask, call-to-task, sell, or do anything else that keeps conversation flowing for an hour.” The HPA Tech Retreat roundtables are a popular part of the Tech Retreat, and offer attendees and experts the chance to dig in and converse on important topics.

There is no vetting process for breakfast roundtables. No retreat registration discount is conveyed by moderating a breakfast roundtable, and all breakfast roundtable moderators must be registered for the retreat. Proposals for breakfast roundtables may only be submitted by their proposed moderators to Mark Schubin at tvmark@earthlink.net. Opportunities to present a breakfast roundtable are competitive, and spots fill quickly.  Even though there is no deadline, once the maximum number of tables is reached (32 per day), no more can be accepted. Wednesday and Thursday typically fill to the limit; Friday often doesn’t. Proposals should include the desired day(s) and the desired topic(s).

Further details for the 2018 HPA Tech Retreat will be announced in the coming weeks, including supersession topics, TR-X focus, and Innovation Zone details, as well as seminars and meetings held in advance of the Tech Retreat.

For more information about the 2018 HPA Tech Retreat, visit http://www.hpaonline.com or call +1 213 614 0860. For sponsorship information, please contact Joyce Cataldo at events@hpaonline.com.

###

About the HPA Tech Retreat
The HPA Tech Retreat® is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California and Oxfordshire, UK.

About the Hollywood Professional Association
Hollywood Professional Association (HPA®) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at www.hpaonline.com.

 

Media Contacts
ignite strategic communications
chris purse | chris@ignite.bz
kate eberle | kate@ignite.bz
+1 818 980 3473

21 2017 Jul

UK HPA Tech Retreat Report – Day 3

Tuesdays HPA Tech Retreat was all about 360 and VR, and Wednesday focused on the versioning explosion. On the final day, delegates were given a summary of the current state of the industry, and the influences of artificial intelligence on media and broadcasting.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read full article here

20 2017 Jul

UK HPA Tech Retreat Report – Day 2

Yesterday’s 2017 HPA Tech Retreat in Oxford, UK, was all about VR and 360, and on Wednesday, they moved to the thorny issue of the versioning explosion. As broadcasters seek wider audiences over different platforms, localisation has become a big issue. Making hundreds of versions of a single film is not unheard of and keeping control and logs can be a nightmare.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here

19 2017 Jul

UK HPA Tech Retreat Report – Day 1

Set in the idyllic surroundings of Heythrop Park, Oxfordshire – UK, this year’s Hollywood Professional Association Tech Retreat was brimming with innovation, demonstrations and expert industry speakers. VR and 360 dominated day one with production and technical speakers battling out the pros and cons of this controversial addition to the viewer experience.

By Tony Orme, Technology Solutions Director at Orme Solutions

Read the full article here